BeyGOOD Foundation’s Post

Poetry is a powerful tool that can both heal and transform. It brings people together through artistic expression, and allows us to tap into our innermost thoughts and emotions. Black Parade Route Grantee, Kevin Benoit, founded Parlé Endeavors to provide opportunities to support youth through the arts, media, journalism, and entrepreneurship. Through his organization, Kevin creates a safe space for youth to find their voice and navigate life through pen and paper. Check out Kevin’s full story on our YouTube channel today. 

Black Parade Grantee, Veronica Clanton-Higgins is all about staying true to her work, her community, and her home, Compton, California. As the owner of Compton Wellness Collective, Veronica provides mental health and wellness services to those within underserved communities. Through her work, she brings awareness to the critical need to address disparities in mental healthcare for Black and brown individuals.    Systemic barriers can include lack of access to insurance, economic disparities, and distrust of healthcare providers.    Prioritizing our mental health is a crucial matter that requires all of us to do our part in ensuring equitable access to the resources needed to help us thrive. Even without insurance, the resources and communal support we need are available, and Veronica is a prime example of this through her offering of free to low-cost workshops.   

Congratulations are in order for our South African liaison, Lipalesa Morake, who continues to uplift, empower, and support the next generation.     Recently, Lipalesa was awarded by the Mail & Guardian under the category of Civil Society for their Power of Women award. This prestigious award celebrates 30 years of the positive contributions of women within their community, and across the African continent.     Lipalesa is the Director of Africa Youth Development at Global Citizen, and spearheaded the BeyGOOD x Global Citizen four-year Fellowship program, which provided students with a paid, year-long fellowship with Global Citizen in Kenya, Nigeria, and South Africa.  This was a signature program funded by longtime BeyGOOD collaborator, Tyler Perry, and aimed to equip the students with the skills and tools needed to thrive in any professional environment.    Lipalesa has continued to build long-lasting relationships with each cohort, where she focuses on storytelling tactics that shift attitudes, and impacts how innovation is viewed in a constantly changing world.

The Black Parade Route started in 2020 to celebrate business owners and communities. Four years later the Route is stronger than ever! Along the way, we have met so many inspiring individuals, and it’s been our absolute privilege to bring their inspiring stories to you. Today, we’re featuring Tyree Boyd-Pates, Founder of NOMMO Cultural Strategies. Through his Los Angeles based consultancy, he advises leading companies and organizations on where culture meets strategy, through a focus on African-American art, history, and culture. Boyd-Pates believes that, “If we want to continue Black history, we have to support Black businesses,” and he’s absolutely right. Through both his entrepreneurial and educational endeavors with local communities and children within the Los Angeles area, Boyd-Pates is the perfect reflection of BeyGOOD’s founding pillars and principles. Through his unwavering commitment to uplifting the Black experience, he is cementing his place in Black history, and we’re honored to be part of his legacy of GOOD. Check out his interview below, and let’s continue to support the businesses that are changing the future for us all. #BlackParadeRoute #BlackBusinessMonth

This is amazing! Congratulations Sierra Lewis on your incredible success! #BlackParadeRoute

Sweet * Honey * Buckin’! We had an unforgettable time at the #Atlanta Bill Pickett Rodeo this past weekend! From thrilling performances, to a vibrant community, the night was a celebration of Black Equestrian culture. We're proud to have awarded $100,000 in grants to four deserving organizations. South Carolina  * The Black Cultural Enlightenment Society / Black Cowboy Festival  * South Carolina Black Farmers Coalition Georgia  * SOOFA Ranch  * Kendall Rae’s Green Heart (At 9 years old Kendall is the youngest Farmer in the state of Georgia) At BeyGOOD, we are committed to Economic Equity and our Equestrian program is dedicated to supporting Black cowboys, cowgirls, farmers, and ranchers to create entrepreneurial sustainability. Join us in congratulating each of these amazing organizations. And stay tuned to see where we head next!

Over the weekend, we pulled up with surprises at the Bill Pickett Invitational Rodeo. Join us in celebrating two amazing nonprofit organizations: Urban Saddles and Love This Horse, Equine Rescue Inc. Both of these groups were surprise recipients of $25K grants as part of our BeyGOOD Black Equestrian Grant program. Urban Saddles is focused on teaching the next generation life skills through their youth programs while Love This Horse, mission is to rescue neglected Arabian horses. These amazing organizations are committed to keeping the history of African American Cowboys and Cowgirls alive. To learn more visit their Instagram pages @weareurbansaddles & @lovethishorse_rescue Thank you to our partner @billpickettrodeo. And to our friends Arthur Fogle and Michael Repino at Live Nation Entertainment for your support of this program. And the GOOD continues . . . #Rodeo #Grants #Equestrian #BillPickett

We recognize running your own business is difficult, no matter if you rent a booth, operate a salon, or work out of your home. The Cécred x BeyGOOD Salon Business Grant is still open. The deadline is July 20th at 11:59 p.m. ET.

Hold up... wait a minute! Did you think we were done? Nope, just getting started. The Cécred x BeyGOOD Salon Business Grant applications are open. Don’t miss your chance to possibly be awarded $10,000! If you are a salon business owner in Atlanta, Chicago, Houston, Los Angeles, or New Jersey then go ahead and apply. The deadline is July 20th at 11:59 p.m. ET. For more information visit our website at https://lnkd.in/e8bZRwkG