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"The world keeps evolving; give us 60 minutes, and we will take you around the world😂," was the notable phrase in Arise News TV commercials. Well, is it true? Yes, completely. I have always loved Indomie Noodle, TV commercials for years due its consistency in delivering the heroic stories of brand association and how they have gradually ensure that the narrative runs on an integrated marketing framework, commonly known as IMC. One of the pitfalls for many brands today is the total disconnect between the customer marketing guys and trade marketing experts; However, that’s a story for another day. As the world keeps evolving, brands must recognize the need to drive a consistent storyline that resonates easily with their target audience and ensures consistency across channels. When a customer approaches a shelf or grocery store filled with various brands in a category, what truly matters there is how a brand makes them feel—not just the quality or taste of the product. So, every marketer/brand custodian should first view the brand from the customer's perspective, considering it from all angles for a better view. #inspiring #creativity #marketingforsight #brandstrategy #inspiringstories #strong #brandindentity #communication #brandstrategy #brand #marketing #marketingcommunication

When 𝗖𝗵𝗶𝗽𝘀 𝗦𝗽𝗲𝗮𝗸 𝗟𝗼𝘂𝗱𝗲𝗿 Than Words!!!🥔 🤷♂️Why It Works for Marketing This ad brilliantly leverages universal themes like familial bonding, humour, and playful competition to connect emotionally with audiences. Humour acts as a dopamine trigger, making brands more memorable. Moreover, the narrative champions Lay’s as the ultimate indulgence- something so good, it’s worth fighting over! 📈 Timeless Branding Even today, this ad resonates because: 1️⃣ 𝐑𝐞𝐥𝐚𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Everyone has had those playful tug-of-war moments over food. 2️⃣ 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠: The light-hearted depiction of characters ensures cross-generational appeal. 3️⃣ 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐧𝐜𝐡𝐨𝐫: Ads that evoke joy are 31% more likely to drive engagement (source: Nielsen) Lay’s has consistently harnessed storytelling, nostalgia, and humour to maintain brand recall and affinity. In a world of fleeting content, such narratives remind us that marketing is as much about creating smiles as it is about driving sales volume. ✨Let’s hear from you: What’s your all-time favourite brand ad?? Drop your thoughts below!! 👇 #BrandStorytelling #MarketingInsights #Lay’s #ConsumerEngagement LAYS PepsiCo Frito-Lay Frito Lay Warehouse #creativity #marketing #Entering2025

This is why marketing should also be about breaking the rules! It’s one of the first marketing rules: to capture people’s imagination, you must first capture their attention. Millions of years of evolution have left humans hardwired to notice what’s different, so brands that break the rules also stand to garner audience interest and applause. The logic behind this fuzzy, topsy-turvy Heinz ad is simple yet brilliant. They show that their ketchup is so deliciously thick that you need to turn the bottle over and shake it to get the goodness inside. The ad banks on the fact that Heinz’s label is so iconic, so ingrained in our minds, that even when it’s distorted beyond belief, we still know exactly what we’re looking at. That's the strength a brand's identity should have when applied consistently over time. #branding #marketing #strategy

What comes to your mind when I ask you: About a fast food brand whose slogan can be used to express your love for something?🤔 I bet 99% of you thought of McDonald's That’s how effortlessly a customer can identify McDonald's just by being given a small hint. But what is it that McDonald's did differently that other brands are not able to do? They created a powerful brand recall among consumers with its iconic "I’m Lovin' It" campaign🚀 Here’s how this masterstroke became a massive success: 1. Memorable and Simple Slogan: The phrase is short, catchy, and evokes positive emotions, making it easy for customers to remember and associate with McDonald's. 2. Multi-channel Reinforcement: From TV ads to billboards and social media, McDonald's integrated the slogan into every customer touchpoint, strengthening recall with each exposure 🎯 The result? McDonald’s I am loving it is not just a slogan—it’s embedded in everyday conversation. You hear "I'm lovin' it," and McDonald's instantly comes to mind. That's the power of strong brand recall. It shows how effective marketing should be—effortlessly recognizable and naturally integrated into daily life. #Marketingstrategy

🚀 Why "It Has to Be Heinz" is a Masterclass in Marketing Excellence In 2023, Heinz launched its first unified global campaign in over 150 years: "It Has to Be Heinz." This campaign not only solidified Heinz’s position as a leader in the condiment industry but also became a benchmark for successful marketing campaigns. By leveraging their rich brand heritage, showcasing relatable stories of consumer loyalty (like carrying Heinz packets everywhere 🌍), and implementing a data-driven, multi-channel marketing strategy, Heinz proved the power of emotional connection in brand-building. The result? Increased sales, heightened consumer engagement, and international recognition with the Grand Prix at the Cannes Lions Creative Effectiveness awards. 🏆 At Boston Waves, we’re inspired by campaigns like this because they show what’s possible when strategy, creativity, and authenticity come together. Whether you’re a small business or a global brand, our team can help you craft your own success story—one that resonates deeply with your audience and delivers measurable results. 💡 Ready to unlock your brand’s potential? Let’s create something extraordinary together. Visit us to learn how. 🔗 Read more at our website: https://lnkd.in/eT6eUZhn #MarketingStrategy #BrandStorytelling #ItHasToBeHeinz #BostonWaves #MarketingExcellence #HeinzCampaign #CreativeMarketing #MultiChannelMarketing #DataDrivenMarketing #BrandLoyalty #MarketingCampaign #DigitalMarketing #SocialMediaMarketing #BrandHeritage #MarketingInsights #AdvertisingSuccess #CreativeEffectiveness #MarketingInspiration #MarketingInnovation #CampaignSuccess #MarketingForSmallBusiness #BostonMarketing #MarketingExperts #GrowthStrategy #StorytellingInMarketing #AdvertisingCampaign #HeinzLegacy

Great work from Coke Zero. There’s an important lesson in it too!  Comms Strategy needs to impact all the way to retail. Comms strategy focuses on how media can help communicate your idea. For Coke Zero, The Inverted Pyramid communicated the idea of “The Impossible Made Possible”. Credits to Leo Burnett for the great work! 👉I’ll be doing a free workshop on how you get to a great comms strategy next week, Sign up here: https://lnkd.in/gMhUSf8d #advertising #brand #strategy #brandstrategy

Great work from Coke Zero. There’s an important lesson in it too!  Comms Strategy needs to impact all the way to retail. Comms strategy focuses on how media can help communicate your idea. For Coke Zero, The Inverted Pyramid communicated the idea of “The Impossible Made Possible”. Credits to Leo Burnett for the great work! 👉I’ll be doing a free workshop on how you get to a great comms strategy next week, Sign up here: https://lnkd.in/g4mxx8_m #advertising #brand #strategy #brandstrategy

Woke up this morning to this revolutionary advertising coup - The impactful use of “scent” to advertise summer mangoes! By prompting readers to "Read this ad with your nose," the delivery platform not only creates a desire but also a unique and memorable association of savouring the King of fruits in an instant - a powerful example of sensory branding. Sensory branding goes beyond just sight and sound. It appeals to all five senses: sight, sound, smell, taste, and touch. By engaging multiple senses, brands can create a more holistic and emotionally resonant experience for consumers to enhance brand loyalty and advocacy, the very summit of Brand Equity. Take sensory branding elements of Coca-Cola - The red color, contour of the bottle, fizz of the drink, and even the sound of the popping cap are all carefully constructed elements that contribute to the brand's identity. The taste is instantly recognizable, and the message appeal consistently evokes feelings of shared happiness, refreshment, and nostalgia. What are some ways you've seen sensory branding used effectively? #brandequity #brandresonance #brandelements #strategy #leadership #innovation #marketing #slimsolutions P.C: TOI, June 2, 2024

Advertising isn't just about selling a product—it's about shaping perceptions and emotions. In our recent analysis of fast food advertising, we delved into the subtle shifts in brand perceptions brought about by ad campaigns. Take McDonald's, for instance—the epitome of convenience and affordability. Through strategic campaigns, it's now positioning itself as a brand that friends and family can enjoy together. Wendy's, on the other hand, is edging closer to becoming a brand that consumers would recommend to others. Brands must carve out distinct emotional territories to resonate with consumers. This analysis underscores the power of advertising in shaping brand perceptions and emotional connections. #AdvertisingAnalysis #BrandPerception #EmotionalMarketing #MSWResearch

When a brand becomes so popular that it is instantly recognized by its icon alone, it has reached the pinnacle of marketing. As a brand gains recognition and consumers begin to feel a connection to it, they often shorten their names- Dunkin’ Donuts simply becomes Dunkin’. Take this evolution a step further though; when a brand is known merely by its icon, such as McDonald’s Arches, it represents the brand achieving the ultimate branding goals: influencing public perception, establishing a distinct identity, and fostering long-term loyalty. #Branding #Marketing #BrandIdentity #BrandBossHQ