Bhavika Gor - Brand and Marketing Futurist’s Post

𝐇𝐨𝐰 𝐟𝐨𝐨𝐝𝐬𝐭𝐲𝐥𝐢𝐧𝐠 𝐜𝐚𝐧 𝐚𝐟𝐟𝐞𝐜𝐭 𝐚 𝐛𝐫𝐚𝐧𝐝𝐬 𝐢𝐦𝐚𝐠𝐞 Food styling plays a crucial role in shaping a brand's image and can have a profound impact on how a brand is perceived by consumers. Here's how effective food styling can influence a brand's image: 𝟏. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐬 𝐕𝐢𝐬𝐮𝐚𝐥 𝐀𝐩𝐩𝐞𝐚𝐥: High-quality, well-styled images create a strong first impression, making the brand appear more professional and appealing. 𝟐.𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐬 𝐀𝐩𝐩𝐞𝐭𝐢𝐭𝐞 𝐀𝐩𝐩𝐞𝐚𝐥: Visually appealing food images can stimulate appetite and create a desire to try the product, increasing the likelihood of purchase. 𝟑. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞𝐬 𝐐𝐮𝐚𝐥𝐢𝐭𝐲: Detailed and aesthetically pleasing presentation reflects the brand’s commitment to quality and excellence. 𝟒. 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐕𝐢𝐬𝐮𝐚𝐥 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞: Consistent food styling style helps establish a recognizable visual identity, making the brand easily identifiable across different platforms and can reflect the brand’s personality and values, aligning with the target audience’s preferences. 𝟓. 𝐔𝐧𝐢𝐪𝐮𝐞 𝐒𝐭𝐲𝐥𝐢𝐧𝐠: Unique and innovative food styling sets the brand apart from competitors, making it more memorable and distinct in the market. 𝟔. 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Attractive food images enhance marketing materials, including social media posts, advertisements, websites, and packaging. It can also evoke emotions, creating a deeper connection with consumers and fostering brand loyalty. 𝟕. 𝐒𝐮𝐩𝐩𝐨𝐫𝐭𝐬 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠: Food styling can help tell the story behind the product, such as its origin, cultural significance, or the process of making it. 𝟖. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐬 𝐒𝐡𝐚𝐫𝐞𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐨𝐧 𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚: Visually appealing food photos are more likely to be shared on social media, increasing the brand’s reach and visibility. 𝟗. 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐢𝐬𝐦: High-quality food styling conveys professionalism and reliability, helping to build consumer trust in the brand. 𝟏𝟎. 𝐃𝐫𝐢𝐯𝐞𝐬 𝐒𝐚𝐥𝐞𝐬: Appealing food images can trigger impulse purchases, especially in online and retail environments. By effectively leveraging food styling, a brand can significantly improve its image, making it more attractive, trustworthy, and memorable to consumers. This not only helps in attracting new customers but also in retaining existing ones, ultimately contributing to the brand's success and growth. #foodstyling #foodstylist #sales #professionalism #uniquestyling

Introducing: Semi-Custom Gifting 🎁 We heard you...sometimes your program doesn't have time for a fully custom experience (as fabulous as that is). ⏳️ So, when you want luxurious leather goods that can't be found anywhere else, and you need them wicked fast...our semi-custom products are the perfect solution. ✅️ Here's how it works: 1. Contact us with your budget, group size, color and product preference(s). 2. Using your input, we'll put together a package of product personas to fit every guest. 3. Once approved, we'll custom-make each product for you. Products will be shipped on-site for your guests to grab and go! Schedule a call to learn more about our custom leather goods gifting experiences for groups. We'll go anywhere and everywhere with our clients! 🌍️ ✈️ 🎁 #laudividni #ecofriendlybags #ecofriendlybrand #environmentallyfriendlypackaging #highstandard #bestpractices #customizablebags #custombag #usamade #localartisan #madelocally #handcraftedleathergoods #corporategiftingexperiences #giftswithmultipletouchpoints #incentivegifts #groupevents #custommadeleathergoods #uniquegifts #oneofakind #individual #qualityleather #favoritehandbags #sustainabilitygifts #travelgifts

Want to Connect with Consumers? Here’s How to Use Emotion in Your Packaging Design! Packaging is more than just a container; it’s a vital tool for shaping consumer perceptions and fostering emotional connections. But how can you harness the emotional potential of packaging? 1. Tell a Story Your packaging should convey a story that reflects your brand's values. Take Patagonia, for example. Their packaging includes tags that tell the story of each garment, detailing the materials used, the workers involved, and the environmental impact. This approach not only informs customers but invites them to be part of a larger narrative focused on conservation. 2. Use Colors that Evoke Emotions Color plays a significant role in influencing consumer perceptions. For example, Starbucks uses its iconic green color not just for aesthetics but to evoke feelings of connection to nature and sustainability. When customers see that green, they feel assured about their choice. 3. Textures and Materials Matter The sensory experience of the packaging is important. How does it feel? Tiffany & Co. provides a luxurious feel with its signature robin's egg blue box, which exudes elegance before it’s even opened. 4. Personalization is Key Personalized packaging can significantly enhance customer loyalty. Take, for example, Coca-Cola’s “Share a Coke” campaign, where individual names were featured on bottles, making each product feel unique. This approach fosters a deeper emotional connection with consumers, making them feel recognized. 5. Symbolism and Iconography Symbols can often convey emotions more powerfully than words. For instance, Nestlé’s KitKat uses a simple break icon to communicate relaxation and enjoyment effectively. 6. Engage All Five Senses Why limit engagement to just sight? Effective packaging can appeal to all five senses. Lush, the cosmetics brand, excels in this area by incorporating scents into their packaging. When consumers open a box from Lush, the delightful aroma enhances the overall experience. 7. Emotional Messaging and Taglines Short, impactful phrases can resonate deeply. Dove effectively uses the tagline “Real Beauty” to promote self-acceptance, creating a powerful emotional connection. 8. Cultural Relevance Finally, packaging that reflects cultural symbols and traditions can elicit strong emotional responses. Kultura Filipino exemplifies this by using native materials and traditional craftsmanship, evoking nostalgia and cultural pride among consumers. #marketing #marketingtips #sales #salestips #branding #brand #brands #packaging #brandidentity        

𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: 𝗡𝗼𝘀𝘁𝗮𝗹𝗴𝗶𝗮 𝗶𝗻 𝗙𝗼𝗼𝗱 𝗮𝗻𝗱 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 🔥 Nostalgia is HOT and continues to show up in new food and beverage flavors and packaging. The latest brand to go retro? #MountainDew, who showcased a "back to its roots" redesign this week. Other brands returning to vintage logos include #Pepsi and #Cadbury, both bringing back historical packaging to celebrate their legacies. This taps into a broader consumer shift toward simplicity, offering comfort, familiarity, and stability in today’s changing world. 💯 The win: By bridging the past and present, brands are able to forge deeper emotional connections with consumers. A twist on the nostalgia trend is layering #wellness benefits onto retro flavors and imagery. We’ve heard from consumers, particularly Millennials and Gen Z, that they want a lot: healthy, comforting, and fun, all in one. Enter healthier, “better-for-you” options like OLIPOP PBC’s retro soda or Tazzy Candy’s sugar-free treats - these take familiar, nostalgic flavors from the past and reimagine them with wellness in mind. The nostalgia trend isn’t just boosting legacy brands − it’s also creating space for new players to innovate with retro designs and flavors. Nostalgia, with a modern twist, is driving premiumization and innovation in the #foodandbeverage space. #disruption #nostalgia #brand #consumerinsights #innovation https://lnkd.in/g4c3Jij3

It's always exciting to see so many brands under one product category being designed by BrandCare, whether in the baby diaper aisle, condensed milk aisle, food and beverage sections, and more. For instance, during a recent grocery shopping trip, I was thrilled to see my designs prominently displayed on the shelves. I spotted Alif cooking oil in pouches, Daisy corn oil, Naturel cooking oil, Sunbeam cooking oil with its new bottle design, and Knife oil, all lined up in the cooking oil segment. These designs are our pride as FMCG packaging designers. We understand that each brand has its unique DNA, identity, strategy, and tone and manner. As commercial designers, we must ensure that each design is distinctive, impactful, and capable of competing in a highly competitive environment. Each brand comes with its own expectations and challenges. Our role as commercial packaging designers involves understanding market trends, shopper preferences, lifestyles, and design directions, as well as solving problems and providing the right solutions, even when brands compete with one another. That is the tough part. The satisfaction and recognition of our clients motivate BrandCare to be more attuned to the needs and wants of brand owners in the FMCG market. This commitment has helped BrandCare stand strong in the industry for more than 23 years. #brandcare #packagingdesign #malaysiabooksofrecord2024 #fmcg #branding #23years

Effective Chocolate Presentation Tin Strategies Attention to presentation can elevate the allure of chocolate delights! 🍫 Explore these impactful strategies for presenting chocolates in tin packaging: Engaging Design: Opt for eye-catching tin designs that reflect the quality and personality of your chocolate brand, enticing customers at first glance. Personalization: Customize tin packaging with branding elements or personalized messages to create a memorable and unique gifting experience. Protection: Ensure chocolates remain fresh and intact by utilizing secure tin seals or liners to shield against moisture and air. Seasonal Themes: Tailor tin designs to suit various occasions or seasons, offering customers festive options for holidays or special events. With strategic tin presentation, your chocolate offerings can captivate customers and leave a lasting impression! 🎁🍬 #ChocolatePresentation #TinPackaging #Branding #Personalization #Sustainability

Cheesy goodness? I love this campaign reinventing #Velveeta for a younger demographic. The 100 year old brand did a major rehaul in their marketing during the pandemic when they noticed a resurgence in sales. Old Marketing: FOOD first. Your classic, fast and easy pantry staple. New Marketing: CULTURE first. La Dolce Velveeta cheese colored hair dye and nail polish. Campaigns with Julia Fox. Traditional brands today need to think about how to make their brands culturally relevant, not just lean on what has worked then. “We live in a world where there’s so much happening, so people don’t spend a lot of time thinking about you; especially if you’re an older, established brand like Velveeta. The power of unexpected and creative marketing is that, for the first time in a long time, people start thinking about these brands again.” - Tim Calkins #legacymarketing #millennialmarketing #genzmarketing

Effective Chocolate Presentation Tin Strategies Attention to presentation can elevate the allure of chocolate delights! 🍫 Explore these impactful strategies for presenting chocolates in tin packaging: Engaging Design: Opt for eye-catching tin designs that reflect the quality and personality of your chocolate brand, enticing customers at first glance. Personalization: Customize tin packaging with branding elements or personalized messages to create a memorable and unique gifting experience. Protection: Ensure chocolates remain fresh and intact by utilizing secure tin seals or liners to shield against moisture and air. Seasonal Themes: Tailor tin designs to suit various occasions or seasons, offering customers festive options for holidays or special events. With strategic tin presentation, your chocolate offerings can captivate customers and leave a lasting impression! 🎁🍬 #ChocolatePresentation #TinPackaging #Branding #Personalization #Sustainability

Absolut Vodka, a Swedish brand launched in 1979, is a global leader in the premium vodka market. This case study explores how Absolut's graphic design and branding strategy have played a crucial role in its success. Target Audience and Brand Identity Absolut targeted a sophisticated, international audience seeking a clean, smooth-tasting vodka. The brand aimed to convey a modern, yet timeless image, distinct from traditional, often ornately designed vodkas. The Iconic Bottle Design The foundation of Absolut's branding lies in its unique bottle. The design team, led by Lars Olsson and Gunnar Broman, opted for a simple, transparent 18th-century apothecary bottle shape. This conveyed purity and heritage while standing out on shelves crowded with ornate frosted glass bottles. The Power of One Word and Artistic Collaboration The brand name, "Absolut," is clear and memorable. The single word, presented in a sans-serif typeface, reinforces the brand's focus on simplicity. Absolut's brilliance lies in its ongoing collaboration with artists. Since 1986, renowned artists like Andy Warhol, Keith Haring, and Jean-Michel Basquiat have created limited edition bottle designs. These collaborations not only generated buzz and collectability but also associated Absolut with artistic expression and a touch of rebellion. Maintaining Brand Cohesion Despite the artistic collaborations, Absolut maintains a cohesive brand identity. The core elements – the bottle shape, the Absolut wordmark, and the single-color background used in advertising – remain constant. These elements provide a sense of stability amidst the ever-changing artistic interpretations. Impact and Legacy Absolut's graphic design and branding strategy have been immensely successful. The clean bottle design stands out, the collaborations generate excitement, and the consistent core elements ensure brand recognition. Absolut's legacy lies in proving that a brand can be both innovative and timeless through a commitment to simplicity and artistic expression. Key Learnings 1. Understand your target audience and tailor your brand identity accordingly. 2. Simple and clear design can be powerful and memorable. 3. Strategic collaborations can elevate your brand perception. 4. Maintain brand consistency while embracing innovation. Absolut Vodka serves as a prime example of how thoughtful graphic design and branding can propel a liquor brand to international recognition. #SwedishVodka #CleanVodka #ModernLuxury #ArtOnTheBottle #GraphicDesigner #Since1979 #DrinkResponsibly #Nightlife #LinkedInlikes #graphicdesigningwork

New Thirst Shots - Unbridling Bourbon for a New Era For centuries, #bourbon has been celebrated as the quintessential American spirit. And while its rich history has always driven relevance, we're beginning to see how an over-reliance on one-dimensional category stories can limit its potential. In the latest edition of Thirst Shots, we uncover 3 distinct opportunities for Bourbon brands to bring fresh perspectives to centuries-old customs, without losing credibility. - The near-universal use of Americana as a foundation for the bourbon category has blurred brand lines, creating a homogenous world of bourbon. In a category saturated with compelling stories and high-quality liquids, brands will need to reconsider their innovations, brand identities, and consumer interactions to achieve substantial differentiation. How might you disrupt bourbon's traditional tropes to differentiate your brand and captivate a new generation of consumers? - Given a fundamental shift in how consumers expect to be met, bourbon's traditional emphasis on process and provenance risks losing its allure. To stay relevant, bourbon brands must consider how they engage consumers in ways that transcend their products. How can we transition from storytellers to architects of the next generation of novel, memorable experiences? - The last decade has seen an exorbitant increase in more diverse American whiskey consumers, as well as a larger on-trade presence. With a changing demographic and more frequent consumer interactions, there is opportunity to explore new avenues for recruitment and consumption. How can we abandon outdated whiskey tropes and invite consumers to explore new bourbon occasions and serves? Visit our website to view the full piece >>> https://lnkd.in/egKrgtjs #bourbon #beverage #Thirst #brand