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Are you using the Michael Jordan paid media strategy? Here’s what I mean: MJ attempted 24,537 shots in his regular season career… but only made 49.7% of them. He even has a legendary quote around this: “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” This is the Michael Jordan method — continuing to take every shot you can, because you know you’re going to have misses. In paid media, this is the high volume creative testing method. Here’s how we’ve used the MJ strategy to manage and grow over $350M+ in ad spend for our clients at Kynship:

Get to know our Paid Media Specialist, Sebastián 🌟 Sebastián's journey into paid media is fueled by his passion for the digital world. His diverse experience and keen interest in digital trends make him a valuable asset to our team. Curious about what led him to this career, the trends he sees on the horizon, and what he finds most rewarding in his role? Swipe to find out 👇 #PaidMediaSpecialist #MeetTheTeam #DigitalMarketing

It's not too late to prep for Prime Day. Recording Linked Here: https://lnkd.in/gkZp_e6X Watch Cohley and Voyageur Group get Prime Day prep. Specifically they dive in on: 🔊 Leveraging influencer collaborations 🚘 Driving traffic within the Amazon ecosystem 🖼 Enhancing on-platform content for increased conversion

🆕The Center for Innovation and Sustainability in Local Media recently released their report, “Buyers Unfiltered: Where 2024 local advertising dollars are flowing in North Carolina.” Surveys and interviews with 92 NC ad buyers reveal what ad buyers are prioritizing in 2024 and how news orgs can position themselves to diversify their revenue streams. Some good news for ad revenue trends: 💡27% of ad buyers plan to spend more of their budget on local media.  💡30% of ad buyers plan to buy more email/newsletter advertising from local media. 💡43% of ad buyers plan to allocate more of their budget to local professional influencers. Read more insights and takeaways from Ted Williams in the full report: https://lnkd.in/eZ7kgPe8 #LocalNews #NorthCarolina

Join me on Feb. 22 & level up your Paid Media strategy for 2024 & beyond. We'll dive into what's next for Paid Media, and most importantly, how you can future proof success now - See you there! @Hawke Media

Introducing your go-to guide to the 2024 media landscape. Over the past month, Jaywing’s PR, organic and paid media experts have been sharing their predictions of the hottest topics and trends this year. To keep all of 2024's golden nuggets in one spot, we've curated a summary of these invaluable insights. Get stuck into the future of media here 👇 https://lnkd.in/e-RVNXkc #PR #Organic #PaidMedia

From IG carousel image increases to an Amazon and TikTok partnership - check out the latest social media features and updates you need to be aware of this week. https://loom.ly/zrbYGSc #digitalmarketing #trendingpost #DidYouKnow

🤯 6 weeks in at Charlie Oscar and I've been quickly reminded that, after (nearly) 20 years working, Dan Wilson is still one of my favorites to be sat in a room with. Why? He's got a knack of making the complex simple. Dan Wilson, Samuel Elsom and their team have run over 100 media mix models in the last 12 months. Taking these learnings, we can... 💰 Give businesses an advantage by being able to optimise their paid media plans before spending a penny 📢 Help businesses value channels, like influencer, in the way they're intended to work (as an indirect broadcast channel!) 🎨 Guide creative content strategy. Whitelisted ads usually out perform brand built assets by 30% 📐 Measure the true impact of undervalued channels. YouTube is almost always undervalued (Google should be paying us for this stuff!) Seriously though, you should probably talk to Dan. 😁

Excited for all I have planned for Allocate Admin in 2024! This year I will be dedicating myself to up-skilling into social media advertising 📸📢 I have been lucky enough to be offered a position to study with NZIE, toward their brand new Diploma in Social Media Advertising 📑👩💻 Follow along as I share my work with you all, from practiced to polished and perfected 💅🏻 #advertising #virtualassistant #virtualadministrativeassistant #socialmediamarketing #contentcreation #contentcreationstrategy #advertisingstrategy