Bicycle | Certified B Corp™️

Back of the net! We've only gone and won the Performance Marketing World Awards 2024, for our Reactive Euros Campaign with Papa Johns. A big moment for the Power of AND... Our campaign followed the England team on their run to the Euros final, using Bicycle Studio for creative production and performance media through Bicycle Blade. Together, we deployed reactive ads for moments along the journey to create a highly contextual campaign. Unlike England however 😢, we have bagged the trophy! A big well done to the whole Studio and Blade team. Photo of a beaming George Lilley-Moncrieff & Abi Bateman accepting the award for the team at a great event last night.

Pizza & Gaming - you know it makes sense! 🍕 🎮 Papa Johns tasked the Bicycle Studios team with supporting the launch of Call of Duty: Black Ops 6 with an epic activation. For many fans, there is no better combo than pizza and gaming, so the partnership was perfect. But to make sure people are choosing Papa Johns, we decided to take the fight to Domino's with some tactical work. Sorry, Domino's but fans need to go Deliciously Rogue Great props to the Studios team G D., Rosie Bloxham, Bryan Hogg, Scott Andrews and Leigh Gilbert and the team at Papa Johns for pushing the boundaries, Rebecca Carroll, and Georgia Wilkins.

Yesterday was an exciting day for the Bicycle Studio team as we went to Manchester to shoot the agency's first Christmas ad! 🎄 After three locations and 14 long hours (not to mention a crew of twenty-five) we finally wrapped and we can’t wait to see the first edits next week... we reckon we've got something pretty exciting to share with you soon. The work is coming to a screen near you next month...!

It's London Poppy Day! The Royal British Legion's annual bid to raise £1 million in one day. You may have spotted thousands of British Army, Royal Navy and Royal Air Force (RAF) personnel who have joined Poppy Appeal collectors across London to hand out poppies and collect donations at Network Rail and Transport for London stations, and the streets of the Capital. If you see them, say hello, and show your support for the Armed Forces community by wearing your poppy. Not in London, donate online at www.britishlegion.org.uk Video of The Band of Household Cavalry putting on a special live performance for commuters at Waterloo this morning. 🔊 Sound Up

Please welcome our newest member of the team, Becky Gemmell, who joins as an AV manager, as we grow the team and its capabilities. Becky has recently spent time at TheMediaNetwork, and has made the big move from Newcastle to London! So welcome to the big smoke! You'll love it... perhaps besides, the tube, the number of people and the cost of everything.

Delighted that Pav has become our permanent Chief People and Purpose Officer. If you know Pav, you will know his ability to speak from the heart, take responsibility for our culture and his commitment to drive us forward as a business. His commitment to the agency shines through in that this is the first time he has given up his freelance life, to become an employee in 16 years. He's a good egg and we are very happy to have him. Here's to the future Mark Mario (Pav) Pavlika (FCIPD) & Baxter 🐶

An exciting opportunity to join the Peloton! 🚲 Any PA's with experience in our industry, please get in touch! jobs@bicyclelondon.com No recruiters, please.

A BIG thank you to all the media partners who kindly donated space to Movember - Massively appreciate you all 💚 What a charity! Still time to sign up and join the movement if you haven't already https://lnkd.in/dpnhk46 Ad-MOTO, Mediadrive, LiveScore Group, Hearst/ Runner's World, Footballco, Reach plc, City AM, Mass Media Group, Zoom Media UK & EU, Venatus, Teads, Clear Channel Outdoor, blowUP media, Spotify, Immediate, i-media, Alight Media, City Outdoor Media, MaxxMedia, OpenMedia, Executive Channel Network (ECN), Eighteen-24 (formerly Redbus Media), 75Media, JOLT, Bay Media Limited, Boomerang, The Other Guys, Mobile Media, All City Media Solutions , KBH, Mail Metro Media. AdsWizz Also, Thank you to Mediabridge Global for their vital support in securing lots of this media from partners. We could not have done it without you.

Today, we’re proud to announce the launch of a powerful new multichannel campaign, 'Mental Scars,' for the Royal British Legion. This campaign shines a light on the unseen mental health challenges faced by our brave service personnel and veterans. Even the most advanced military equipment can’t protect against the psychological scars left by combat, but your poppy can make a real difference. By wearing a poppy, you help the Royal British Legion deliver crucial support to those impacted by their military service. Catch it today across ITV, Channel 4, Sky, and Broadcaster VOD platforms. The campaign will also be visible nationwide through digital Out of Home and an online film series, in which three veterans share their moving personal experiences of how the RBL has supported them post-service. As we approach Remembrance Month, let's show our support, and wear our poppies with pride. Creative creds to Leagas Delaney Media planning and buying by us, Bicycle | Certified B Corp™️

Today, at Bicycle HQ, we all came together in support of Breast Cancer Now Awareness Month. It was a lovely opportunity to hear from some of our brave team, on how it has massively affected their lives and share stories about relatives that have battled this devasting disease. We wore pink, shared knowledge (it's not just women who can get it by the way) and raised awareness about early detection and prevention. To top it all off, we all brought (or bought...) a dish - some amazing homemade sausage rolls, salads, cakes and spot the Yorkshire puds... Thanks to the team for all the hard work putting it together! If you would like to donate to our fundraising page - the link is in the comments 💗