BIG HAPPY’s Post

How to overcome one of the biggest challenges of black-and-white advertising - The Black & White Advertisers Survival Guide (for the Turnpike Buyer & Shoppers Guide) https://rfr.bz/l6knw71

How to overcome one of the biggest challenges of black-and-white advertising - The Black & White Advertisers Survival Guide (for the Turnpike Buyer & Shoppers Guide) https://rfr.bz/l6knw71

Highly recommend this valuable newsletter from Whipstitch Capital for all founders and CEOs

Well, we did it! 6 days ago I told the team that we were tracking just below our November BFCM revenue, they set a target to beat it, and with a day to spare, we smashed it. What did we do? 1) We had a good day when we launched the summer sale, but otherwise the daily orders were similar to pre-sale. So, we added new lines and it gave us an opportunity to shout about the sale a little more. 2) Turned on a few Facebook audiences that had previously performed well but had been switched off because of a dip in performance, and they performed. 3) Increased number of re-targeting campaigns and budget to ensure we are making the most of the traffic. 4) BONUS: Today we are are doing an email sweep campaign to anyone who’s been on the site over the sale period but not shopped to “extend the sale” for 1 last chance.

Ensure your ads are mobile-ready, optimize those landing pages for a smooth shopping experience, and set smart budget rules to stay ahead. Let's make this Black Friday your biggest yet! #BlackFridayReady #SaleSuccess

What are you doing with the extra day tomorrow? Its time to huddle up and look at your advertising spend. Lets get ready for March Madness. March Madness will be for the annual College Basketball tourney. But lets look at what can help you as a dealer as we start going into March Madness. The doom and gloom of the 2024 election is upon us as advertisers. We will get bumped by cable, broadcast, and radio as they take the money from the campaigns... Worse yet your spot could run between the two and you could be the separator. Sounds like a good source of advertising spend. But lets look at the bigger picture Cable, radio, and broadcast are going away much like the newspapers. So how do you get your message in front of the buyers. I also understand that live sports are still watched but not allot of space there. Its time to look to Amazon the best advertising platform you are not using. Lets get on a call for 20 minutes and let me show you the power of Amazon Data and the fact we can reach 87% of in market shoppers. Ask your radio, cable and broadcast stations what there reach is then also ask them how they come up with the numbers. Reach out lets do this: George.Berridge@DealerEProcess.com or DM me #advertisingandmarketing #marchmadness #leap2024 #smartertechnologyforall #amazonadvertising

A beer, a soda and an apple. The favourite superbowl ads of all time - as voted by the people. After the Superbowl extravaganza is over, we asked the Amercians what was their favourite Superbowl ad not of 2024 but of all time. And the results are - predictably - stunning. But they also differ quite significantly from this year's ads. Which makes you wonder, how long the class of 2024 will have an impact? If you want to find out more ask Maik Hofmann, eric koivisto, Catherine Heath or Gordon Euchler at spikes.

This week has seen a surge in UK ad spend in the run up to Black Friday. As platforms battled it out to take their share of budgets, we take a look at the winners this year, and how UK businesses are shifting strategies and scaling their spend. Read more here https://lnkd.in/eChQg3WY #GetJuni #BuiltForDigitalCommerce

Calling all Clear Access customers! 📣🎁 Upgrade your Clear Access Internet Service Package between November 24th and November 27th 2023, and enjoy JANUARY service absolutely FREE! As an added bonus, one lucky customer who upgrades using the promo code "BlackFriday" will WIN 1 year of free internet. Here's how to UPGRADE and claim your FREE January service while entering the draw for a chance to win a year of FREE internet: 1. Reach out to one of our sales agents at 012 941 4000 or email sales@clearaccess.co.za between 12am on the 24th of November, and 11:59pm on the 27th of November 2023. Request an upgrade to the next available package or higher, and provide the sales agent with the promo code "BlackFriday". 2. Sit back, relax, and let us boost your speed while enjoying January on us. One lucky customer will be randomly selected and contacted in January, securing a full year of FREE internet! Thank you for being a Clear Access customer. We're excited to enhance your internet experience this Black Friday season! If you are already on a Penta Quark (500Mbps) package from Clear Access, we have not forgotten you...you will automatically be added into the draw to stand a chance to win the 1 year's free service. Terms and conditions apply. This offer is exclusively for existing Clear Access residential fibre customers upgrading their internet service package during the promotional period. The promotion excludes business customers. It also does not apply to new sign-ups or downgrades and excludes any current promotions running during this time. #ClearAccess #Neutrino #Quark #Plume #BlackFriday #FTTH #FTTB #onlinegaming #streaming #internetconnectivity #fibre

"If your advertising budget is grappling with the impact of ad fraud, you might be missing out on reaching highly motivated shoppers." Bag your fair share of the holiday traffic by proactively defending your campaigns from the impact of ad fraud and invalid traffic. Our CMO, Chad Kinlay, spoke to The Drum about the tools and tricks available to marketers. Read it here: https://lnkd.in/guiU4gUb