Bikramjit Das’ Post

What happens when you put two Fashion industry, media and Brand Performance trend experts on the same call?... 🌟 Welcome to our new interview series in conversation with Launchmetrics CMO, Alison Bringé (nee Levy) and Special Correspondent at Puck, Lauren Sherman. Listen as they share their industry knowledge and discuss the current fashion landscape, dissecting the biggest takeaways from our new report, 'Voices of Fashion: The Strategies Shaping the Stories Behind Brand Performance'. 📈 In this first snippet, Lauren and Alison discuss the impact of Creative Director appointments on Brand Performance and consumer confidence (including Louis Vuitton's famous appointment of Pharrell Williams). They share the differences and results of the right versus wrong approach. 🌟 Have you got your free copy of our report yet? We analyzed data from 1K+ brands across the Luxury, Mass Market and Premium sectors, revealing how to utilize Voice strategies to penetrate the coveted Media Voice, allowing your brand to become part of global fashion conversation and catapulting your coverage. We also highlight viral 2023 campaign moments including further appointment results from brands such as Gucci, Jean Paul GAULTIER and HELMUT LANG. Get your free copy now 🔗 https://bit.ly/3u8jdaR #Puck #VoiceStrategy #MarketingStrategy #CelebrityMarketing #InfluencerMarketing #FashionMarketing #CreativeDirector #Brandappointments #louisvuitton

This is Tommy Hilfiger. He took the world by storm overnight, but not because of his clothing. Here’s how a genius marketing stunt put Hilfiger on the map before his designs did. It's 1985 and Tommy Hilfiger is a nobody. He wanted to become a well-known brand in the fashion space. In 1985, with financial backing from Indian entrepreneur Mohan Murjani, Hilfiger launched his namesake brand. Murjani played a crucial role in the initial funding and positioning of the brand, leveraging his experience in the fashion industry. The brand quickly gained attention with its preppy, Americana-inspired designs, which were seen as a refreshing change from the more conservative menswear of the time. One of the most significant moves in Hilfiger's early career was a bold advertising campaign in 1985. The campaign featured a billboard in Times Square that positioned Hilfiger alongside established designers like Ralph Lauren, Perry Ellis, and Calvin Klein, even though he was relatively unknown at the time. This audacious move garnered significant media attention and placed Hilfiger on the map. Throughout the 1990s, the Tommy Hilfiger brand expanded rapidly. It became synonymous with classic American style and appealed to a broad audience, including celebrities and musicians. Strategic partnerships, celebrity endorsements, and smart marketing helped cement its place in the fashion industry. The brand's logo became iconic, symbolizing a blend of luxury and accessibility. My main takeaways from this story? • Outrageous ideas get attention. • Outrageous ideas sell when they’re backed up by the product. • Even well-intentioned clients will try to kill good ideas out of fear. #tommyhilfiger #successstory #themanagementhelpline

Dear Marketing Enthusiasts✨ Niche proudly presents their September newsletter based around the theme of Fashion Week 2024🛒🛍️ Fashion Week isn’t just about the glitz and glamour anymore...there’s a new energy transforming the runway, and it’s about the blend of creativity and technology💻🤖 In this edition, we discover how virtual showrooms, live-streamed runway shows, and AI-driven designs are shaking up the industry. It's not just about what’s being worn, but how it’s being experienced. We also look at the ever-growing role of celebrities, who are influencing people not just with their style but with the conversations they spark... PS: Did you know that the fashion industry spends over 500 billion dollars annually JUST on advertising? Yet some of the largest fashion retailers hardly spend on advertising👀

Fashion For All. Every September, four prominent international fashion weeks—New York, London, Paris, and Milan—drive some of the world’s most important fashion trends. The events provide a peek at the ready-to-wear that will hit stores six months later. Runway shows are important for jewelers because they reveal the clothing colors and silhouettes that store owners will be accessorizing by spring. Savvy manufacturers know this and capitalize on the trends by calling attention to pieces in their lines—or creating new items—that reflect the hues and complement the couture. Fashion weeks are high-profile marketing opportunities. Phillip Gabriel Maroof includes celebrity and runway shots in his campaigns whenever possible to drive home the point that designs from his Royal Chain Group are exciting and on trend. “We try to include clothing trends and pair them with our products when we create our marketing campaigns,” explains the company’s vice president of marketing and design. “It gives some inspiration that retailers can use when targeting consumers.” Click Here To Read The Article: https://lnkd.in/e2Pyrr-8 #PlumbClub #PlumbClubMember #PlumbClubTrends #FashionForAll #NYFW #LondonFashionWeek #ParisFashionWeek #MilanFashionWeek #RunwayTrends #JewelryAndFashion #JewelryTrends #PhillipGabrielJewelry #RoyalChainGroup #CoutureJewelry #SpringFashion #JewelryMarketing #TrendingStyles #FashionWeekJewelry

🛍️ 𝗥𝗮𝗽 & 𝗥𝗲𝘁𝗮𝗶𝗹: 𝗔 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗧𝗿𝗲𝗻𝗱 𝘄𝗶𝘁𝗵 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 Hip-hop culture has always had a deep connection with fashion, from the early days of Nike, adidas, and FILA to today's high-end brands like Gucci and Louis Vuitton. But what’s really interesting is how some of the biggest names in rap, like A$AP Rocky, Kendrick Lamar, and Stormzy, have gone beyond luxury labels and embraced accessible mall brands. 🌍 It’s not just about high-end aesthetics—it’s about connecting with audiences and staying authentic. And that’s a lesson every retailer can take to heart. At Worldpack Trading BV, we see this idea in action every day. It’s not just about offering products; it’s about understanding the needs of the businesses we work with and creating solutions that truly resonate. Whether it’s streamlining GNFR purchasing or enhancing brand identity through packaging, the key is to stay relevant and deliver value—just like these artists blend luxury with everyday fashion to stay connected with their audience. 🔍 Key Insight: The most successful brands today are those that can balance trend-driven innovation with a deep understanding of what really matters to their audience. In fashion, retail, or operations—it’s all about staying connected. #RetailTrends #FashionIndustry #HipHopCulture #BrandStrategy #FashionTrends

The evolution of fashion brands and their profound impact on pop culture can be traced back to the strategic art of brand development. Brand development isn't just about designing beautiful garments; it's about crafting a unique identity that resonates with the target audience. Through effective branding, fashion brands can transcend mere clothing and become cultural symbols. Consider how renowned fashion houses have leveraged brand development to create a sense of exclusivity, luxury, and aspiration around their products. The meticulous selection of logos, color palettes, and even the choice of ambassadors all contribute to this carefully cultivated image. Moreover, the role of PR and publicity cannot be underestimated in this journey. These channels amplify the brand's message, turning it into a global conversation. Fashion shows, collaborations, and influencer partnerships all fall under the umbrella of PR strategies, shaping perceptions and driving consumer engagement. As we delve into the world of fashion, let's celebrate the significance of brand development in transforming fashion brands into cultural icons. Share your thoughts on brands that have successfully leveraged their identity to leave a lasting impact on pop culture. #Fashion #BrandDevelopment #PopCulture #FashionBrands

What can we learn from H&M’s recent moves toward the middle tier? The fashion giant’s rebrand for Fall 2024 showcases its ambition to deliver elevated collections that cater to a higher class of customers. This shift is part of a broader strategy to position H&M as a middle-tier brand that offers quality, style and authenticity at accessible prices, without compromising on #craftsmanship. With a focus on rich, timeless pieces and collaborations with cultural icons like Charli XCX, H&M is making strides to become more than a fast-fashion brand. #Retailers looking to learn from H&M's strategy should focus on these key takeaways: 1️⃣ Clearly Define Your Market: H&M is moving beyond mass-market appeal to carve out a niche in the middle-tier fashion space. Retailers can learn the importance of clearly identifying their target demographic and emphasizing what differentiates them from competitors. 2️⃣ Leverage Affiliates for Authenticity: By tapping celebrities like Charli XCX, H&M adds both aspirational appeal and a sense of #authenticity. Strategic partnerships with the right figures can enhance brand credibility while resonating with consumers. 3️⃣ Prioritize Quality: In their latest collection, H&M emphasizes the importance of quality materials and construction, ensuring their products meet the expectations of a more sophisticated market. For retailers, maintaining a high standard of #ProductQuality is essential when aiming to attract discerning buyers. At Green Retail Consulting, we help retailers navigate these shifts, from redefining market positioning to optimizing product offerings. Reach out to discover how we can support your business in developing strategies that align with these trends and elevate your brand in a competitive market. https://lnkd.in/g7QW_QZr #RetailStrategy #BrandRepositioning #ConsumerEngagement

👗 Discover the Secret Behind Carolina Herrera's Thriving Luxury Legacy 🌟 Most organizations grapple with change, especially fashion brands. However, Carolina Herrera leads the pack, seamlessly blending tradition with innovation under Wes Gordon's creative direction. This strategic move has not only skyrocketed sales but also expanded the brand's allure beyond its "ladies who lunch" image. Let's dive into how Gordon's fresh perspective and digital savvy are writing a new chapter for this iconic brand while staying true to its elegant roots. 🌟 Succession Success: Wes Gordon's appointment as Creative Director has significantly boosted sales and broadened the brand's appeal. 📈 Business Growth: Under Gordon, Carolina Herrera has seen a profound transformation, doubling its domestic wholesale presence. 🔄 Evolving Tradition: Gordon respects the brand's heritage while adapting its aesthetic for a modern audience. 🌍 Global Appeal: The brand's reach has expanded, appealing to traditional clients and new audiences, including internet influencers. 💻 Digital Savvy: Gordon's millennial perspective has doubled the size of the brand's digital business since early 2020. 🎨 Creative Collaboration: The organization's integration of ready-to-wear with its beauty category—particularly fragrance and cosmetics—enhances brand cohesion. 🌐 Client-Centric Design: Gordon prioritizes understanding and catering to the evolving needs of Carolina Herrera's diverse clientele. In essence, Carolina Herrera's seamless transition of creative leadership to Wes Gordon exemplifies the power of shared vision and respect for heritage in driving brand evolution. Gordon's blend of the brand's classic elegance with his contemporary flair has both expanded its customer base and solidified its status in the luxury fashion landscape. His approach—valuing client feedback, leveraging digital platforms, and integrating with the beauty category—demonstrates a forward-thinking strategy that respects the brand's legacy while steering it toward a vibrant future. #CarolinaHerrera #WesGordon #LuxuryFashion #BrandSuccession #FashionInnovation #DigitalStrategy #ClientCentricDesign #FashionAndBeauty #ElegantDesign #FashionWeek

Burberry and Mulberry join the growing list of luxury fashion brands that have recently announced leadership changes in a bid to rejuvenate sales. This highlights the uphill battle brands face in maintaining relevance and driving conversion with today's discerning consumers. Which are today's top brands, and how are they building long-term equity? RTG Consulting Group's Chief Strategy Officer, Arnold Marc-Olivier, examines this in greater detail with WARC, offering deeper insights into our latest Brand Relevance Report 2024. https://lnkd.in/guUHp89p?

The outdoor fashion sector is witnessing a significant evolution, fuelled by a growing preference for a lifestyle that prioritises health and connection with nature. However, as the outdoor fashion industry evolves, brands and retailers are facing both challenges and opportunities. This shift demands a deep dive into operations, from product development to customer engagement. For brands aiming to take the lead in this evolving landscape, the strategy is clear: adapt, innovate, and leverage technology. Natalie Fresen, award-winning Marketing Director at Visibility Rocks and The Retail Bulletin, shares her thoughts on the great outdoors reinvented and what it means for the fashion industry. https://okt.to/TZ4Veu #Fashion #Retail #K3