Launchmetrics

Save your spot! Join us on October 22—alongside Eleanor James from McArthurGlen, Zofia Zwieglinska from Glossy and Alison Bringé, CMO at Launchmetrics for an essential webinar designed to prepare you for the critical shopping days of Black Friday and Cyber Monday (BFCM). Brands in Fashion, Lifestyle and Beauty need to gear up for this pivotal time of year, where success can represent up to 20% of annual sales. This is your chance to finetune your Q4 marketing and PR plans as the holiday season approaches. We’ve gathered insights from industry experts and analyzed past successful campaigns to create a comprehensive roadmap for BFCM and Holiday marketing. Want to know what leading brands are planning for BFCM and beyond? You can't afford to miss this webinar! Walk away with actionable tactics and innovative ideas that will set your campaigns apart from the competition. Don’t let this moment pass you by. Register today to ensure your brand shines this BFCM and Holiday! 🔗 https://lnkd.in/dRUDDDYP #BFCM #HolidayMarketing #InfluencerMarketing #FashionStrategy #CampaignOptimization #Webinar #BlackFriday #CyberMonday #Retail

Still managing your clothing inventory with spreadsheets? It may seem like a simple solution but relying on spreadsheets can cost your brand more than you realize. Lost samples, inconsistent data and manual processes lead to missed opportunities, wasted time and potential financial losses. In today’s competitive market, these inefficiencies can keep you from staying ahead. The good news? Sample management software offers a smarter, more efficient way to track your inventory in real-time. With features like RFID tagging, automated tracking and comprehensive reporting, you can reduce errors, improve workflow and get a clearer view of how your samples are performing. Brands like PINKO have already made the switch, reducing sample loss by 50% and dramatically improving their efficiency. If you're looking to transition from spreadsheets to something more effective, we’ve got tips on how to do it seamlessly. Discover why clothing inventory spreadsheets are outdated and learn how the right solution can enhance your brand's competitiveness and profitability.  Dive into the blog now →https://lnkd.in/gHGemGWJ #FashionManagement #InventoryTracking #SampleManagement #DigitalSolutions #ReadTheBlog #PRTools #Sustainability

Marketing & PR Insights Weekly In this edition: Get Ready for Black Friday Success with Our Webinar Discover What Drives Brand Performance: Explore Our Latest Rankings Find Out Why Clothing Inventory Spreadsheets Are a Thing of the Past Let’s dive in!

Participating in #BlackFriday and/or #CyberMonday? You won't want to miss our upcoming webinar! 📅 Tuesday, October 22 📅 at 3PM BST | 4PM CEST | 10AM EDT In this session, we’ll reveal findings from our upcoming report—Holiday Marketing 2024—including survey results from #Fashion, #Lifestyle and #Beauty professionals shedding light on their strategies and objectives for this pivotal Q4 shopping season. We’ve also analyzed past #BFCM and #Holiday campaigns and will unveil the strategies that garnered incredible Media Impact Value® (MIV®) for global brands from mass-market fashion, sportswear and multi-category retail. Our panel of industry leaders includes: - Eleanor James, Head of Brand Development at McArthurGlen, who has been driving brand partner performance for over five years. - Zofia Zwieglinska, International Fashion Reporter at Glossy, covering fashion business innovation and sustainability across Europe. - Alison Bringé (nee Levy), CMO at Launchmetrics Don’t miss it!

Did you know that the global market value of mass fashion market is projected to reach a whopping $185 billion by 2027 (according to Statista)? In an increasingly competitive space, brands must navigate with agility and vision. After analyzing data with our Insights software, we've identified several standout fashion brands that exemplify remarkable agility. Our Media Impact Value® (MIV®) data reveals the key strategies fueling their current success and positioning them for future growth. By harnessing advanced analytics, these brands are making informed decisions that drive impactful results. The top contenders in our rankings including River Island and Promod excel by prioritizing accessibility and innovation. Their ability to connect with a wide range of consumers—from budget-conscious shoppers to trend enthusiasts—sets them apart. River Island ranks first with a remarkable $5.7M in MIV, showcasing the effectiveness of influencer partnerships and robust media strategies. Promod and bonprix showcase the importance of utilizing diverse channels, including print, and amplifying Voices like Owned Media to maintain relevance and engage their audiences. Curious to dive deeper into the rankings and learn how these brands are shaping the future of fashion? Click the link to explore the full insights and uncover the strategies driving success in this dynamic industry. 👉 Discover the full ranking here: https://lnkd.in/gB3RU63c #FashionInsights #BrandStrategy #MarketTrends #RiverIsland #Promod #Bonprix #FashionBrands #EuropeanFashion

Levi’s and Beyoncé have officially launched their ‘Reimagine’ campaign and it’s already creating significant buzz in the fashion and entertainment industries. This partnership celebrates Levi’s rich heritage, with Beyoncé offering fresh interpretations of the brand’s classic styles and iconic moments. In the first 48 hours, the campaign generated an impressive $5 million in Media Impact Value® (MIV®). Beyoncé’s own Instagram posts played a major role in driving the buzz, with her two placements amassing $1.3 million of the total MIV—a testament to the powerful blend of brand heritage and celebrity influence. This collaboration follows Beyoncé’s nod to the brand in her song Levi’s Jeans, released earlier this year, which generated $1.2 million in MIV for Levi’s. It’s clear that the synergy between Beyoncé and Levi’s is more than just a campaign; it’s a cultural moment that resonates deeply with fans and fashion enthusiasts alike. #Levis #Beyonce #ReimagineCampaign #FashionMarketing #BrandPartnership #MediaImpactValue #FashionIndustry #EntertainmentNews #BeyonceXLevis #CulturalImpact #BrandStrategy #FashionNews

What defines success at fashion weeks? It’s not just the designers, the collections or the runway moments—it’s the stories that are told behind the scenes and the Voices that capture the audience’s attention. As Spring/Summer 2025 unfolded, it became clear that influence is no longer confined to the catwalk; it’s about who speaks, how they speak and where their message resonates. Understanding what drives this narrative is essential. Our exclusive SS25 Fashion Week Impact Reports uncover the pivotal Voices, channels and regions that shaped New York, London, Milan and Paris Fashion Weeks this season. What we found paints a vivid picture of a shifting global landscape where new strategies and emerging markets are setting the tone. From the top brands to the most influential celebrities and social platforms, our data dives deep into the drivers of success across these key fashion capitals. Our Media Impact Value® (MIV®) algorithm, powered by AI and machine learning, gives brands an objective lens to compare performance across print, digital and social platforms. By examining both quantitative and qualitative metrics, MIV provides a unique insight into how brands, influencers and platforms shape the fashion narrative from city to city. Curious about how your brand performed against the competition? Want to know which Voices and strategies made the biggest impact? Download the SS25 reports for New York, Milan and London now and sign up to get Paris straight to your inbox when it is released.   Pre-register for Paris now → https://lnkd.in/dtDchXFv #FashionWeek #SS25 #FashionReports #NYFW #LFW #MFW #PFW #MediaImpactValue #BrandStrategy #GlobalFashion #Launchmetrics #FashionInsights #TrendAnalysis

How did Milan Fashion Week rack up $417.5M in Media Impact Value® (MIV®), and what can we learn from it?  In a season where creativity pushed boundaries, Milan Fashion Week Spring/Summer 2025 didn’t just present fashion, it redefined how digital influence shapes the industry. With celebrity posts on Instagram averaging $137K in MIV, this season, they’ve proven that social platforms are driving the conversation like never before. Our latest report dives into the marketing trends that transformed this year’s event. From the top celebrities and influencers who generated buzz to the brands that made headlines, we uncover the strategies that created moments audiences won’t forget. The report highlights how these figures used their platforms to not only drive engagement but also shape global discussions around fashion, with video content proving 81% more valuable than images. For brands and marketers looking to understand these dynamics and adapt their strategies, this report provides the essential data-driven insights needed to navigate the evolving landscape.  Download the SS25 Milan Fashion Week report today and gain the knowledge to stay competitive in Fashion, Lifestyle and Beauty. Download now: https://lnkd.in/dtDchXFv #MilanFashionWeek #FashionInsights #Lifestyle #Beauty #MarketTrends #InfluencerMarketing #FashionIndustry #DataDriven #DownloadNow

Fashion, Lifestyle and Beauty industries utilized the Olympics 2024 to elevate their visibility. One of the standout moments was Snoop Dogg humorously interacting with the Olympic torch in a viral video. While moments like this generated millions of views and $3 million in Media Impact Value® (MIV®), they also demonstrated the unique opportunity large-scale events present to FLB brands. Snoop’s viral moment highlighted the power of celebrity-driven content. However, the real story lies in whether brands in the FLB sectors capitalized on this visibility. Notable names like Dior, Ralph Lauren and Oakley strategically aligned with key Voices and cultural moments, generating MIV that extended beyond the Games. FLB brands used a mix of influencer marketing, owned media strategies and high-profile collaborations to stand out during the Olympics, each approach critical to their success. From pop-up beauty stations to high-fashion endorsements, brands maximized their exposure through well-timed campaigns. The Olympics again proved that when brands harness cultural moments with the right Voices and channels, they achieve visibility that lasts beyond the event. Don’t miss out on exclusive insights! Download the full Olympics Report now to see how top brands drove engagement and ROI at Paris 2024 → https://lnkd.in/gjZBAfaB #Olympics2024 #OlympicGames #Paris2024 #SportsMarketing #BrandSponsorship #MediaImpactValue #SnoopDogg

London Fashion Week SS25 was a key event for the global fashion community but beyond the runway, the real story was in the individuals who drove the conversation forward. Our latest SS25 London Fashion Week Insights Report delves into the celebrities and influencers who made a significant impact, shaping the way brands were perceived during this high-profile week. Leading the charge was @Mouni Roy, whose presence generated an impressive $1M in Media Impact Value® (MIV®). But she wasn’t the only one commanding attention. @Jackie Aina, @Saweetie and @Hu Bing also contributed meaningfully to the event’s digital and media footprint, highlighting the growing role of celebrity influence in fashion. This report explores how these figures amplified conversations across social and traditional media, offering a detailed look at their role in enhancing brand visibility and engagement. With MIV as the standard for measuring impact, the insights reveal how brands leveraged these key Voices to maximize their presence. Curious to see which brands dominated the conversation and how celebrity influence continues to evolve in the fashion space? Download now to access the full report →https://t.ly/JCyyi #FashionInsights #LondonFashionWeek #SS25 #CelebrityImpact #MediaImpactValue #FashionMarketing #DownloadNow