Sounds silly, right? Creating a concept video…but this simple thing is what streamlined our production process. By putting together a visual representation of our brainchild (and having pristine actors) we can translate the creative direction we are going with others. Now–even though it looks thrown together–the concept videos save us so much time when it comes to video shoot organization and execution. And it keeps us all on the SAME PAGE. We hope this glimpse into our concept development process inspires yours…do you struggle to communicate the visual idea in your head to others?
