Portuguese “Bag In Box” wines
Ideal for those who consume wine daily, the bag in box is cost-effective and durable. Growing in the market is a matter of time.
The storage of wines in pouches and cartons, known as bag in box, may not be new. Its popularity and respect among experts, on the other hand, are more recent. In fact, the technique was created in the 1950s, for the storage of liquids, but soon came into use by wine producers, as it extended the durability of the products, even after they were opened.
Over time, this type of packaging has become an alternative that is not only more sustainable, but also more practical and intelligent. Consumers realized this and so did the market. Today, important producers, even the most traditional ones, already sell their wines also in a bag in box version. Little by little, wine lovers, even the most demanding, are beginning to get rid of their prejudices. For those who consume slowly, this type of packaging only has advantages!
What is a bag-in-box package?
The translation says it all. A bag in box is a package formed by a bag, inside a box for transportation. It also has a spout, which can be a simple lid, a connector or a tap, depending on the product to be transported. In the case of wines, a tap is used in conjunction with the vacuum system. The liquid comes out (and the bag goes “slimming”), without allowing air to enter the bag and oxidize the product, altering its properties and flavor.
Thus, the durability of an opened wine that is stored in this format is much longer than in the traditional glass bottle. this durability can also be variable, from 4 weeks to 2 months, depending on the quality of the packaging. Its capacity usually ranges from 3 to 10 liters. There are also boxes with two or more bags and taps: a stimulus to variety.
The origin of the bag-in-box
Interestingly, the packaging was created for the transportation of automotive battery fluids. It was soon incorporated by the food industry and had its technology improved, as well as its design. Currently it is used to store different liquids, water, juices, olive oil, ready drinks, among others.
Portuguese wines in bag-in-box
The interest of the foreign market for wines stored in bag in box made important producers and prestigious winemakers reevaluate the alternative. More and more the format is occupying the shelves of Portuguese supermarkets. Many other name producers already market part (foreign market) of their production in these formats.
If you’re ready to ‘bag’ all of these extraordinary benefits for your brand with sustainable ‘Bag in a box’ packaging solutions that guarantee maximum product protection and a superior customer experience, then speak to our friendly team today! Find out more about our Bag-in-Box range here.
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