Biossance’s Post

It's the most romantic day of the year - so what better time to talk about the brands whose tone of voice we LOVE! From Nakd Fruit & Nut Bars honest and informal approach to Dollar Shave Club's straight-talking sales pitch, these brands show how developing your personality through on-pack and digital content is critical to forming loyal customer relationships. Would Bulldog Skincare have gained such a foothold in male grooming without a hint of masculine in its tone? Would BYREDO sell as many fragrances without transporting its customers to a different place through beautifully crafted descriptions? We don't think so! For our full list of favourites, read the blog post in the comment section below. #ToneofVoice #Brandwatch #FoodIndustry #BeautyIndustry #PersonalCare

Wow, a super interesting list of trends. I can clearly see the connection between all of them, but to be honest, if someone told me I had skin like a glazed donut, I'd be a bit offended. And as a rosacea sufferer, I think I'm hitting that Tomato Girl vibe—unintentionally. Food is so evocative and hits so many different senses, it makes sense (get it?!?) to reference it and call it out to differentiate trends and products. Garnier's Ultimate Blends Hair Food has had a massive influence. Also, food is easy to translate across languages and cultures. Everyone needs to eat! Well worth a look! #skincare #makeup #beautytrends #beauty #beautymarketing

The Foodification of Beauty and why we can't get enough of it. One can debate if these trends are gimmicky, question if we even need them, even argue that they have no right to be classified as trends. The reality is this. They are a wave for a reason - they're creative, simple, effective, and they're unmissable. If these food inspired beauty trends don't make you salivate, nothing else will. P.S. I made up the last trend. :) You can't have fun on LinkedIn, said no one ever. #beautymarketing #contentmarketing #skincare #makeup #beautytrends #beautyinnovations

Ever wonder how beauty/wellness brands are able to claim that their product 'reduces wrinkles in just three weeks'? It all begins with us at Prestige Testing. We're here to put your products to the test, ensuring your claims are validated and your product gains consumer trust. If you’re a brand looking to put your products to the test, head to https://lnkd.in/eH-fPCE5 to inquire. #PrestigeTesting #SkincareSolutions #PuttingBeautyToTheTest

With our sights set firmly on 2025, here at FTB we continue on our mission to provide a unique point of view on major sectors in our trend horizons series, Crowsnest. This time, it’s all about haircare. It’s a sector that in recent months, has become more democratised and more nuanced than ever before, as brands recognise the potential which key segments such as curl maintenance and scalp care boast for their businesses. It’s little wonder that the global haircare market is expected to reach a staggering $213 billion by 2032. We take a look at where this major progress is expected to occur, from innovation in product formulation, to application of breakthrough technology and packaging potential. We also dissect the ways in which brands are tripping themselves up (and may continue to). We do all of this through a unique set of lenses - or more accurately, attitudes. Our agency motto, ‘attitude, not age’, pushes us to look beyond the generational segmentation we see so often today. Instead, we believe the seven powerful archetypes we identify and explore can help brands to understand the role and influence of each of them, what drives their spending habits, and how they behave with one another. We’re going to be diving into each of these attitudes in the coming fortnight. But if you’re impatient, why not take a look (and see which attitude you identify yourself, or indeed your customers as) via the link in the comments below. #trendhorizons #trendforecasting #haircare

We have been mentioned in Cosmopolitan last week, under '14 Best Places to Buy Bras That You'll Love Forever'. Alongside some well known brands, Nubian Skin's Naked Bra was pride of place and we are grateful to Cosmopolitan for featuring us! Read the Article Here: https://loom.ly/UZOhzwA Shop the Naked Bra Here: https://lnkd.in/efJf8Vvm #nubianskin #melanin #blacklivesmatter #blackownedbusiness #blackowned #blackbusiness

Today, I'd like to share a deeply personal journey—one that not only transformed my relationship with my skin but also served as the inspiration behind the creation of my brand, Sweet Surrender. From Personal Struggle to Empowering Brand: My journey with atopic dermatitis was more than just a battle against dry, sensitive skin. It was a journey of self-discovery, resilience, and ultimately, empowerment. As I navigated the challenges of living with a skin condition, I discovered the transformative power of self-care. This revelation healed my skin and ignited a passion to share this experience with others. Thus, Sweet Surrender was born—a brand empowering women of color to prioritize self-care, embrace their skin, and celebrate their unique beauty. Today, I invite you to join me in spreading the message of self-acceptance and empowerment through self-care. By partnering with Sweet Surrender, you're not just adding products to your retail offerings; you're becoming part of a movement that celebrates diversity, inclusivity, and the beauty of self-love. To read more about my journey and discover the inspiration behind Sweet Surrender, I encourage you to read the full article at https://lnkd.in/ghV2wExF. Connect with us today to explore wholesale opportunities and discover how Sweet Surrender can enhance your product lineup and empower your clients and customers. Visit Sweet Surrender Spa Quality Bath & Body Care to get started. #WholesaleOpportunities #RetailBuyers #B2B #SmallBusinessWholesale #RetailPartnerships #WholesaleSkincare #WholesaleBathandBodyCare

With slogans like “Pick Your Stick” and the “Tint That Won’t Quit” along with gummy candy visuals, Milk Makeup's Cooling Water Jelly Tints launch went VIRAL on social! Will you be giving into the rage and purchasing one of these jiggly tints for yourself? 💕 #beauty #beautytrends #beautycommunity #beautymarketing #beautywriter #beautyblog #beautyblogger #blogging #beautybusiness

Shampoo bars are having a moment! Google "shampoo bar" and be prepared to be overwhelmed with listicles on which are the best. I've been oddly reticent to try a shampoo bar for no reason I can explain, so I was extremely delighted when I finally pulled the trigger and tried the Odacité Skincare 552M Soap Free Shampoo Bar. The ingredients are top notch, obviously, since it's from Odacite. The lather is amazing, and my hair felt and looked gorgeous after the cleanse. I'm a full convert. What's the point of shampoo in a bar, though, right? Did you know that 552 MILLION plastic shampoo bottles end up in landfills and nature every year in the US? How can the beauty industry do prestige and luxury and do good for mother earth? It's in the packaging...or lack thereof! Have you tried any shampoo bars yet? Tell me which your favs are...but also get your hands on this one because it's amazing!! Huge thanks to Naro Yess and the team at Odacité Skincare for your partnership this week! If you haven't yet signed for text from 213Deli, please do yourself a favor and spend one minute going to 213deli.com and using invite code NICOLE to sign up for (free) weekly texts featuring the best in beauty. Reply via text to buy or ignore, but you'll always be in the know on what's hot! Corey Weiss Juliane (Jules) Camposano #textcommerce #smscommerce #indiebeauty #beautytech

Our Full Debrief of Milk Makeup's Cooling Water Jelly Tints is NOW LIVE 😍 What are your thoughts on a product like this going viral? And will you be giving into the rage and purchasing one for yourself? 🤔 Xoxo, Shiri Feldman, and Bethany Paris Ramsay 💕 #makeup #beauty #beautycommunity #beautyblog #beautymarket #beautyindustry #beautybusiness #beautytrends #cosmetics #sephora