Biswajit De’s Post

Fashion World's foray into gaming industry! The legendry fashion brand Tommy Hilfiger founded by its namesake designer Tommy Hilfiger popularised classic American cool apparel trend integrating East Coast Classics with a laidback West Coast twist. Moreover, the juxtaposition of gaming with fashion had opened up a plethora of opportunities for the fraternity using gaming console. This strategy was catching traction as a horde of fashion houses were incorporating video games into marketing and for brand identity. Arguably, games provided a grand pathway for fashion houses to popularise their new and admired products. Tommy Hilfiger with Joe Lamastra established Hilfiger Venture and collaborated with Tilting Point to launch 'FashionVerse', a free-to-play mobile game. FashionVerse initiated Generative AI to enhance 3D looks and elevate graphics along with diverse avatars. Would Tommy Hilfiger's alliance with gaming integrating the real and virtual world carve a global business niche? #Tommy Hilfiger; #Hilfiger Ventures; #Tilting point; #FashionVerse; #Lifestyle products; #Inclusivity; #Uniqueness and youthfulness; #Gaming with fashion; #Incorporating video games in marketing; #Brand identity; #Digital transformation; #Generative AI; #Enhanced 3D looks; #Diverse avatars; #Integration of real and virtual world

Digital fashion and avatar tech is evolving with use cases that bring real value for brands and consumers alike. Balmain is partnering with virtual fit solution BODS. Visitors to the French luxury fashion house’s e-commerce site will be able to create personalized 3D avatars and dress them in precise digital recreations of its signature tailoring and embellishment. However, it’s not just a fun engagement tool. BODS fitmap software harnesses artificial intelligence (AI) and 3D creation tool Unreal Engine which powers gaming platforms like Fortnight to help customers choose their perfect size. Christine Marzano Ye-Hui Goldenson Amanda Ramirez Roman #ai #gaming

Let's dive into the world of AI-generated fashion shopping! AI has revolutionized #fashion and #retail, ushering in an era of more personalized and innovative designs. As we explore, it's essential to focus on AI fashion initiatives emphasizing eco-friendly materials and methods. To add an extra layer of excitement, seek out experiences that blend with augmented reality (AR), virtual reality (VR), or the Metaverse, enhancing how we interact with AI-crafted fashion. Additionally, delve into the use of Non-Fungible Tokens (NFTs) in fashion, particularly regarding their role in creating digital assets. Exciting times in the intersection of technology and fashion. #AIFashion #EcoFriendlyFashion #SustainableDesign #AR #VR #MetaverseFashion #DigitalFashion #NFTs #TechInnovation #FashionTech #FutureOfFashion

🚀 Exciting News in Fashion Tech! 🌟 I have mentioned this before and it's now live! Tommy Hilfiger's much-anticipated mobile fashion game, FashionVerse, has officially launched! 🎉 Developed by Hilfiger Ventures in collaboration with game publishers Tilting Point and Brandible Games, it marks a breakthrough in the world of interactive fashion. Accessible on both iOS and Android devices, as well as through Netflix's mobile app, FashionVerse is the brainchild of Tommy Hilfiger himself. The game aims to revolutionize the fashion experience by providing an immersive, community-based platform that leverages cutting-edge technology. Featuring Brandible's proprietary AI model, the game creates photorealistic avatars, settings, and props, offering a visually stunning virtual experience where everyone can unleash their creativity. 🎨 Players engage in design challenges, crafting curated fashion sets in Stylist mode and mood boards in Trendsetter mode, with fellow players voting on the creations. What sets FashionVerse apart is its commitment to diversity and inclusion. The game showcases models of varying sizes, ethnicities, and abilities, reinforcing the idea that fashion is for everyone. 🌍 Excitingly, FashionVerse introduces a series of virtual Pop-Ups in collaboration with major fashion, entertainment, art, and beauty brands. These Pop-Ups will host challenges aligned with the brands' campaign themes, featuring garments from their latest collections. 🛍️ Players completing these challenges stand a chance to earn special rewards. Enjoy and share your thoughts in the comments 🚀✨ #FashionVerse #TommyHilfiger #FashionTech #MobileGaming #InnovationInFashion https://lnkd.in/grKUEbem

TOMMY HILFIGER'S MOBILE FASHION GAME FASHIONVERSE LAUNCHES Fashion Network: Tommy Hilfiger’s previously-flagged fashion game, called FashionVerse, has been unveiled with Hilfiger Ventures calling its debut a “breakthrough”. It’s an interactive fashion game for mobile platforms from the private investment vehicle co-founded by the designer, as well as by game publisher Tilting Point and by Brandible. It can be accessed via iOS and Android devices, as well as through Netflix’s mobile app. The game comes from an idea originated by Hilfiger himself who “wanted to scale fashion through an immersive, community-based game that capitalises on the most current technology”. It features Brandible’s proprietary AI model, “which creates photorealistic avatars, settings and props, to provide a stunning virtual experience where everyone is a creator”. FashionVerse sees players taking on design challenges to “create perfectly curated fashion sets in Stylist mode or mood boards in Trendsetter mode, each of which other players vote upon”. There are plenty of sharing opportunities as well as the chance to win rewards and discover trends from real-world fashion brands. The developers also said “diversity and inclusion are cornerstones of FashionVerse, which features models across a wide range of size diversity, ethnicities and abilities”.  It will feature an ongoing series of virtual event Pop-Ups in collaboration with major fashion, entertainment, art and beauty brands to be announced in the weeks following launch. The Pop-Ups will feature dedicated challenges focused on participating brands’ campaign themes, garments from their latest collections, and special rewards for players who complete all of the branded challenges. https://lnkd.in/gDBqkYXi #ai #metaverse #fashion #investment

And what if I tell you that we have a chance for better fashion, better world and better consuming? 😎 Vogue Business article by Maghan McDowell made my day. Virtual try-on tools have shown to decrease return rates and increase conversion rates. 😍 An estimated 85% of US apparel brands and retailers either use or plan to use virtual try-on tool. Before to deep dive into this insightful article, please check some major conclusions from the market: Retailers observe higher engagement and browsing time with virtual try-on options and their customers express increased confidence in making online purchases with the help of avatars and fit predictions. Brands see fit tech as aligning with sustainability goals by reducing returns and environmental impact and financially, reducing returns can improve performance and lower costs for brands. Tech providers must address concerns about data storage and comply with privacy regulations because customers are hesitant to share personal information required for creating avatars. #innovation #ai #virtualtryon #aifashion #ecommercesuccess https://lnkd.in/ermd7DWn

AI is becoming fashion's newest muse. Apparently. Reebok has taken AI integration a step further by launching an immersive "Reebok Impact" experience on Instagram. This first-of-its-kind public AI fashion experience allows users to create custom digital sneakers infused with AI-generated art. How does it work? By sending a photo to Reebok's Instagram account, their AI partner Futureverse crafts a unique sneaker design inspired by the colors and style of that image. Users can then customize the AI-made digital shoe further by choosing classic Reebok silhouettes like the Pump or Classic Leather. These AI-designed virtual sneakers can be shared on social media or even purchased as game-ready files for platforms like Fortnite and Roblox. Just a month ago, Nike showcased a collection of AI-designed sneakers called "A.I.R" at an Olympic-themed exhibition in Paris. These concept shoes were created by an AI system that analyzed data from elite athletes like Victor Wembanyama to generate unique shapes, styles, and features tailored to meet their specific performance needs. The AI came up with futuristic designs ranging from aerodynamic silhouettes to shoes with massive sole units, all branded with the "A.I.R" logo. The integration of AI and fashion is officially out of its early stages as leading brands are racing to adopt the technology. Which brand do you think is next in line? #DigitalFashion #AIFashion #AIArt #ArtificialIntelligence #GenerativeAI #Nike

Starting the year by looking ahead at the top fashion trends in the video games industry in 2024 as compiled by the team at DSCENE PUBLISHING ✅ Virtual couture that will increasingly blend the lines between virtual and real fashion. ✅ Sustainable gaming fashion: game developers will increasingly incorporate eco-friendly fashion choices in their virtual universes to align with the increasing awareness of environmental issues among gamers. ✅ Augmented reality (AR) fashion shows for players to attend, mirroring physical-world fashion weeks. An excellent tool to enhance gamification. ✅ Nostalgic gaming fashion. Game developers are leveraging nostalgia by incorporating fashion trends from past decades into their virtual worlds. ✅ In-game fashion blogs. Virtual influencers and characters share their styling tips and favourite virtual fashion finds, providing inspiration for players looking to elevate their avatar’s style and stay updated on the latest in-game fashion trends. Read the whole piece in the link below 👇 #digitalfashion #gaming #tech #fashionindustry

🔍 2023 Web3 Strategy Recap: Fashion and Beauty Insights 🌐 Although overshadowed by the buzz around generative AI in 2023, work on the next generation of web3 apps and technologies does continued. So, I felt it was important to reflect on the year that was as we begin this new one.  Here is an overview of key Web3 NFT strategies from the fashion and beauty industries that highlight the leading brands that made waves with their innovative approaches, as reported by Madeleine Schulz for Vogue Business. 1.     Exclusivity & Community Building: Louis Vuitton’s “Treasure Trunks” NFTs and its Discord channel provided exclusive product experiences, setting a trend followed by SYKY and 9dcc. 👜 2.     AI and Gaming Integration: Gucci embraced AI and gaming in its NFT strategies, auctioning generative AI art and launching a physical, NFT-inspired pendant, proving tech synergies are key. 🎨 3.     Digital Product Passports: Tod’s introduced digital passports for custom Di bags, championing NFC tech for product authenticity, a trend also seen in MUGLER and other luxury brands. 🛍️ 4.     Consistent NFT Initiatives: Prada Group's monthly NFT releases with Timecapsule collection, linking digital assets to physical products, highlighted the importance of consistent Web3 engagement. 🧥 5.     Music and Tech Crossover: BALENCIAGA’s NFC-chipped hoodies provided exclusive music access, demonstrating the potential of blending fashion, tech, and music for a unique customer experience. 🎶 6.     Community Engagement and Co-Creation: Lacoste's Undw3 card NFT, offering rewards and co-creation opportunities, showed the value of interactive, consumer-centric Web3 strategies. 🐊 7.     Sneaker-Centric NFTs: Nike, with its RTFKT collaboration and Dot Swoosh platform, led the way in linking NFTs with sneakers, a trend also seen in brands like Dior and Balmain. 👟 The year 2023 marked a period of enhancement and refinement in Web3 approaches within the fashion and beauty, laying the groundwork for a more cohesive and customer-oriented digital innovation in 2024. Biggest Takeaway – Web3 Strategies still matter but now it’s time for brands to ‘hide the wires’ so to speak and make it easy, fun and with a clear value for their customers. Which one do you think was the best? & Did I miss anything? #FashionTech #NFTs #Web3 #DigitalInnovation #LuxuryBrands #Gucci #Prada #Balenciaga #LouisVuitton #Nike #Tods #AI #Gaming #Blockchain

Last week, Nike brought together a slew of athletes, media, investors, and enthusiasts at its three-day gala in Paris, where the giant unveiled Project A.I.R. — a platform that will deploy generative AI to design and print personalized prototypes for athletes in minutes. As part of the activation, Nike unveiled 13 AI-generated sneakers co-created with notable sports figures, including soccer player Kylian Mbappé. 1️⃣ Nike wasn’t the only brand to leverage the power of AI in design this week. Vivienne Tam, a vocal advocate of Web3 technologies, announced a long-term strategic partnership alongside AI tech pioneer Altava to “explore the intersection of fashion and technology.” 2️⃣ AI-powered disruptor Mmerch is also putting its unique tech-first model into practice; this week, the brand released its inaugural collection of neo-couture pieces to the world. As a proof of concept drop, will the newcomer’s high ambitions pay off? #ai #aibranding #generativeai #aiart #aidesign