BJ Bueno’s Post

Getting your target audience to fall head over heels in love with your brand takes more than closing a sale. It’s about making them feel special, happy, heard, and cared for. They should be able to relate to your brand and trust you. Read more here: https://lnkd.in/dZFbtkxk #MarketingBlog #BrandLove #HyphenCreatives

Imagine building a proper love brand. You've built the whole shebang just right. People are buying your products, which are hardly different from the competitors', like there's no tomorrow—or as if £150 isn't a humongous price tag for a bucket. (Link in the comments) It must be annoying to see your brand evolve to the next level, where the #lovebrand becomes an #obsessionbrand, and those who are supposed to be your brand ambassadors turn into the target of jokes. It's crazy how quickly the YETI brand went from very desirable to lame, at least in my mind. Do you know any other examples where the super fans, once identified with a brand, made the brand lame? Share in the comments! 👇 credit: https://lnkd.in/dinZjUdP -------------- Yeti fan friends of LinkedIn. I hope I didn't hurt your feelings much 🌲 ☃

Check out my latest write-up published by The Grocer - this time covering big cultural moments, and how brands can use them to get noticed. 💥 Ensure a real in-depth understanding of your target audience 💥 Start mapping out their key calendar moments 💥 Being too busy executing plans, means you haven't got the time to respond to a trend 💥 So don't ‘over-plan’ and set aside free time to react quickly

Why Your Brand's Authenticity Could Be the Key to Unstoppable Growth! These days, people want brands that feel as real and familiar as hitting the market every Saturday or enjoying chicken and turkey on Christmas Day. Being real is a trend that has come to stay, with apps like BeReal., TikTok, etc showing us real relatable and authentic content triumphs perfectionism and artificial marketing. I’ve seen businesses hit and surpass their target profit by just ‘being real’ on TikTok; making videos to show viewers their manufacturing process, or even a bad day of sales or some obstacles they’ve faced in making sales. Being an authentic person largely impacts your personal brand and business. If you’re not perceived as real and truthful, it can deter people from wanting your services or products. It is also another way of achieving greater success in your business. Take for example, brands like Dove. In 2004, Dove realized that it needed to expand its reach and increase sales. By changing its mission statement to “beauty should be a source of confidence and not anxiety”, it began to transform its reach to embrace a larger target audience. Dove's first step was realizing that they really needed to change. The second step was the biggest: actually making that change. They started to match their marketing with their mission, which made the brand stand out more. By being authentic, it set itself up for greater success. The ‘Dove Real Beauty Sketches’ campaign showed how serious they were about being real with their customers. By helping women feel better about their bodies and promoting women’s empowerment, Dove became a strong and genuine presence in the beauty industry. People love authenticity. We’re used to being fed a lot of fake ideas and stories under the name of ‘marketing’ so it’s refreshing to see when people and businesses show a more unique and realistic side to them. It makes people relate to you better, and it builds trust. When people trust you, they connect with you on a deeper level—and that’s what can kick off your success story! #branding #authenticity #bereal

Are you building a personal brand or filling your profile with likes and comments? You craft a generic bio, comment on trending posts with AI-generated platitudes, and slap a generic stock photo on their banner. Thats it. The outcome? A faceless profile that blends seamlessly into the LinkedIn noise. True personal branding isn't about having a profile. It's about owning your online space. ↪️Consistency is your compass: Your voice, visuals, and values should shine through across every platform. ↪️Recognition without a label: Your ideas should be so unique and impactful that people recognize them instantly, even without your name attached. ↪️Advocacy born from authenticity: Your audience should share your content not because you asked them to, but because they believe in it. Think about it: 𝗔𝗽𝗽𝗹𝗲 isn't just about technology but innovation, design, and a seamless user experience. 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮 isn't just about soda; it's about happiness, refreshment, and creating shared moments. 𝗗𝗶𝘀𝗻𝗲𝘆 isn't just about entertainment; it's about creating magic, fostering imagination, and bringing joy to people of all ages. 𝗦𝘁𝗮𝗿𝗯𝘂𝗰𝗸𝘀 isn't just about coffee; it's about creating a welcoming third place, fostering community, and providing a premium coffee experience. These brands aren't just companies; they're experiences. Your personal brand should be the same. It's not about what you say you are. It's about the feeling you evoke in others. What feeling do you want to evoke? #PersonalBranding #LinkedInTips #ThoughtLeadership #OnlinePresence #Authenticity

'𝗕𝗥𝗔𝗡𝗗 𝗙𝗔𝗜𝗟 𝗣𝗢𝗥𝗡'. It's such a beloved genre! 😍 People love to watch how brands fail. That makes them very human, and we want that! When brand makes a mistake, everyone rushes to discuss and leave comments. That's always very engaging and interesting. Even more interesting is how brands react to failure. If they are able to admit it and even joke about it - that's amazing 👍 People love love love it 💌 There is another option called '𝗕𝗥𝗔𝗡𝗗 𝗙𝗔𝗡 𝗣𝗢𝗥𝗡'. This is when brands also shorten the distance and act very humanely. Post bold memes, help refugees by providing fresh water like Coca-Cola, talk in the language of target audience. What do we see then? The brand community responds by reposting and recommending the product. Conclusion? We love when brands act like humans 👫 Because we are all humans after all. Is there a brand-like-human campaign that you particularly like?

Another community-building mistake I see too many beauty brands make 🚫: Thinking they control the narrative around their brands. 🗣️ For well-loved beauty brands, there is always a passionate core of consumers who act as the creators and facilitators of the community. These people are brand owners within the community. Empower them. 💪✨ Here are four tips for doing just that: • Identify those folks and take time to understand what they value and what motivates them. • Acknowledge and treat them as a valuable part of the brand itself. • Give them tools for creating their own content, organizing events and engaging with others. • Provide them with unique opportunities to create (or co-create with you) something for other consumers. #CommunityBuilding #BrandAdvocacy #BeautyBrands #BusinessGrowth #BeautyIndustry

Trendsetters or Trend Followers? Ever wondered why everyone seems to be wearing the same sneakers or listening to the same music? It's simple: we're all part of a trend! But what exactly does it mean to "go with the trend"? Is it about being a sheep and following the crowd, or is there more to it? Think of trends as a fun game of dress-up. Imagine everyone suddenly decides that polka dots are the coolest thing ever. Now, you could either stick to your plain clothes and feel left out, or you could join the polka dot party and have a blast! Going with the trend can be a way to connect with others, share experiences, and even discover new things you love. Of course, it's important to be yourself. You don't have to follow every trend that comes along. The key is to find a balance between being unique and fitting in. Maybe you love polka dots but prefer a different style. That's perfectly fine! You can put your own spin on the trend and make it uniquely yours. So, the next time a new trend pops up, don't be afraid to give it a try. Who knows, you might discover a new passion or make some amazing friends along the way. Remember, trends are just for fun, so enjoy the ride! #trendsetter #popular #trendalert

Should you GET THE BAG? Or GET THIS BAG? ✨ 👜 This is undoubtedly one of my favorite recent campaigns. Kai Collective's bold risk-taking has ignited social media, sparking both praise and criticism. Let's dive into it! Clever wordplay: The campaign slogan "#GetTheBag" is a clever play on words, combining the literal meaning of getting the new bag product with the colloquial phrase meaning to earn money or achieve success. This dual meaning adds depth to the campaign and makes it more memorable. Risk-taking approach: The campaign has taken a bold, risk-taking approach that has generated significant buzz on social media. This strategy has resulted in both positive and negative reactions, which can be beneficial for increasing #BrandAwareness and #BrandEngagement. Inclusivity message: The campaign seems to be promoting an inclusive message with the idea that "everyone is a Kai woman". This challenges traditional notions of brand identity and expands the potential customer base, although it has also led to some criticism from those who feel it doesn't align with their perception of the brand. Controversy and discussion: The campaign has sparked debates online about the brand's image and target audience. While this might be seen as negative by some, it has undoubtedly increased the campaign's visibility and encouraged people to engage with the brand. Overall, the "Get the Bag" campaign appears to be a bold and innovative approach to marketing Kai Collective's new product. By challenging conventions and sparking discussions, the brand has successfully created a memorable campaign that extends beyond just promoting a new bag. The question of whether it's "too much or genius" largely depends on the brand's goals and target audience. If Kai Collective aimed to create buzz, challenge perceptions, and broaden its appeal, then the campaign could be considered a strategic success despite some negative reactions. #GetTheBag #KaiCollective #FashionMarketing #BoldCampaigns #InclusiveFashion #BrandInnovation #SocialMediaBuzz #WordplayMarketing #EveryoneIsKai

One things every brand should learn from all personal brands is . . . to be real, raw & authentic on their social profile stories, especially on a platform like Instagram. Customer don't buy product & services anymore. They buy stories & emotions & connections over products & services. Brands which are more prominently showcasing the behind the scenes journeys are more likely to win customers trust over who only like to show the end result! Take a note & make some growth :) #tapyourgrowth