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Navigating online cosmetics shopping can be tricky – "Will it really complement my style and skin tone?" Say goodbye to the guesswork! be Retail Social offers customers the ability to choose to see cosmetics a chosen skin tone and pick out the colours that suit them best! Why be unsure when you could be Retail Social ? Follow for more updates on our journey to #RehumanizeCommerce #beRetailSocial #Beauty #Cosmetics #Innovation

Here’s the Magic Formula Used By the Hottest Beauty Brands On Instagram 💄💅 Post skincare/makeup tutorials: Tell people HOW to use your stuff right so that they can be their best. 💃 Use diverse models to promote color cosmetics: Beauty comes in all shades & it’s important that you show what your shades will look like on each one. Help your customers make the best choices. 👩👩👧👧 Create looks for specific occasions: Don’t just show a “wedding guest” look. Show a “wedding guest look for a beach wedding in Hawaii”. 👗 Let your brand shine on Insta with our pros. DM Us. 🙋 #BrandLoom #BeautyBrands #SocialMediaMarketing #InstagramForBusinesses #InstagramMarketing #InstaHack #SocialMediaMarketingTips #SocialMediaStrategyTips #SocialMediaStrategy

OBAYATY is a new hybrid cosmetics brand for men, launched for the first time to help "transform the way men approach and shop beauty". The brand debuted with seven multipurpose skincare and colour cosmetics products. According to its founders, the focus of the brands will focus in “progressive” cities and ”deeply rooted in contemporary fashion and culture”. Unlike most male-focussed lines that simply offer skincare, the line features colour cosmetics in bold shades as well as skin-perfecting products. Aside from marketing solely to men, versus unisex, the brands proposition pushes forward mainstream options for the men cosmetics category, currently niche. In BMC, we believe that in order to develop successful innovations you need to fully understand consumer’s needs and habits in order to intervene in them. In this case they leverage the need for specific colours in the male cosmetics category. If you want to learn more about how we can help you develop innovations reach out to socialpulse@bmcinnovation.com

Here’s the Magic Formula Used By the Hottest Beauty Brands On Instagram 💄💅 Post skincare/makeup tutorials: Tell people HOW to use your stuff right so that they can be their best. 💃 Use diverse models to promote color cosmetics: Beauty comes in all shades & it’s important that you show what your shades will look like on each one. Help your customers make the best choices. 👩👩👧👧 Create looks for specific occasions: Don’t just show a “wedding guest” look. Show a “wedding guest look for a beach wedding in Hawaii”. 👗 Let your brand shine on Insta with our pros. DM Us. 🙋 #BrandLoom #BeautyBrands #SocialMediaMarketing #InstagramForBusinesses #InstagramMarketing #InstaHack #SocialMediaMarketingTips #SocialMediaStrategyTips #SocialMediaStrategy

When examining the beauty industry, particularly in the UK, it is clear that the industry is reconsidering gendering products. Thanks to cultural influences reinvigorating the category, unisex products are becoming something of the past, superseded by niche categories such as boundary-blurry cosmetics and male-specific products promoting self-expression. #beauty #beautyindustry #cosmetics #menscosmetics #skincare // Pleasing, Shakeup Cosmetics, War Paint For Men, BigCommerce, Elizabeth Azide https://lnkd.in/ea-emZ7t

Beauty Age : Today a reality? The beauty industry is evolving, and so is the debate surrounding age verification for skincare products. In her article, "Should You Get Carded for Skincare?" Faran Krentcil explores the implications of this controversial topic. Some argue that age restrictions should apply to skincare products, while others believe it could exclude individuals who don't fit the typical age brackets. Instead of carding, could we focus on educating consumers about skincare ingredients? Striking a balance between safety and accessibility is crucial. Let's collaborate to find a middle ground that ensures safety without alienating anyone. #skincare #beautyindustry #ageverification

Bridging the Gap: How the Skincare Industry is Responding to the Demand for Inclusivity The skincare industry is undergoing a long overdue, transformative journey towards inclusivity. Recent studies show that 64% of consumers will consider making a purchase after seeing a diverse advertisement. This shift is not just about broadening product ranges; it's about redefining beauty standards and acknowledging the unique skincare needs of every individual. From foundations with an expanded color palette to treatments specifically formulated for diverse skin concerns, some brands are actively addressing past oversights. The global skincare market is projected to reach $190 billion by 2025, and inclusivity is playing a key role in this growth. But it's not just about market value; it's about values of equality and representation. At VOUEE, inclusivity is at the centre of what we believe. And so we formulate and test for melanin-rich skin, a population long underserved by the beauty industry. Join the conversation: How can we further drive inclusivity in skincare? What changes would you like to see in the industry? #beauty #skincare

From looking and smelling ‘expensive’ to the rise of ‘male-polish’, here is Cosmetics Business’ pick of trends we believe will still be going strong in 2024. I explore Scandi-cool's evolution into hair care, with new style the Scandi hairline set to dominate this year. Check out all the trends below...

Hello, It's Friday! Highlighting Key Trends and Innovations in the UK Cosmetics Industry In my experience, the UK cosmetics industry is experiencing dynamic growth driven by three key trends: ➡ Sustainable Beauty 🌱 Sustainability is more than a trend; it's a movement. UK Brands are prioritizing the environmental impact from sustainably sourced ingredients to eco-friendly packaging, making sustainability a core focus. There are a lot of brands available today offering to refill the package with your favorite product 😊 also you can upcycle or repurpose the container after use. ➡ Personalized Skincare 🧴 Customization is key, with AI-driven solutions allowing consumers to receive products tailored specifically to their skin's needs and conditions. ➡ Inclusivity and Diversity 🌍 Brands are expanding their ranges to include products suitable for all skin tones and types, promoting inclusivity within the industry. The rise of gender-neutral cosmetics reflects a shift towards more inclusive beauty standards, appealing to a diverse audience. The UK cosmetics industry is at the forefront of innovation and continually evolving to meet the demands of savvy consumers who value efficacy, sustainability, and inclusivity. #cosmetics #beautyindustry #sustainablebeauty #personalizedskincare #cosmeticindustry

Are you equipped to meet beauty consumer expectations? As we bid farewell to 2023, it's the perfect time to examine the expectations of beauty consumers in the upcoming year. Drawing on insights from industry analysts, this article from Cosmetic Design Europe explores the wants, needs, and expectations that consumers will have for brands and products in the coming year. Topics include the mind-body connection, eco-friendly products, and much more. To discover what consumers are keen on seeing more of in 2024, access the complete article here: https://bit.ly/4abtFPd #personalcare #beauty #2024beautytrends