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Bridging the Gap: How the Skincare Industry is Responding to the Demand for Inclusivity The skincare industry is undergoing a long overdue, transformative journey towards inclusivity. Recent studies show that 64% of consumers will consider making a purchase after seeing a diverse advertisement. This shift is not just about broadening product ranges; it's about redefining beauty standards and acknowledging the unique skincare needs of every individual. From foundations with an expanded color palette to treatments specifically formulated for diverse skin concerns, some brands are actively addressing past oversights. The global skincare market is projected to reach $190 billion by 2025, and inclusivity is playing a key role in this growth. But it's not just about market value; it's about values of equality and representation. At VOUEE, inclusivity is at the centre of what we believe. And so we formulate and test for melanin-rich skin, a population long underserved by the beauty industry. Join the conversation: How can we further drive inclusivity in skincare? What changes would you like to see in the industry? #beauty #skincare

  • A diverse group of women representing VOUEE's stand on skincare.

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