Bridging the Gap: How the Skincare Industry is Responding to the Demand for Inclusivity The skincare industry is undergoing a long overdue, transformative journey towards inclusivity. Recent studies show that 64% of consumers will consider making a purchase after seeing a diverse advertisement. This shift is not just about broadening product ranges; it's about redefining beauty standards and acknowledging the unique skincare needs of every individual. From foundations with an expanded color palette to treatments specifically formulated for diverse skin concerns, some brands are actively addressing past oversights. The global skincare market is projected to reach $190 billion by 2025, and inclusivity is playing a key role in this growth. But it's not just about market value; it's about values of equality and representation. At VOUEE, inclusivity is at the centre of what we believe. And so we formulate and test for melanin-rich skin, a population long underserved by the beauty industry. Join the conversation: How can we further drive inclusivity in skincare? What changes would you like to see in the industry? #beauty #skincare
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Jilleo Recio’s #REJINS is here to redefine beauty norms with well-aging skincare! Check out how this AAPI, LGBTQIA+ brand is leading the way in inclusive beauty. 💖✨ By Mel Simmons. #JilleoReico
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Men Like Skincare Too?!🧐🤔 It's time to shed 🔦 light on a topic that's long been shrouded in stigma: men and skincare. The Stigma🙅♂️🚫 Social norms has perpetuated the myth that skincare is exclusively for women, leaving men feeling hesitant to prioritize their skin health. Let's challenge this notion and recognize that skincare knows no gender boundaries—it's for anyone who wants to look and feel their best. Breaking Down Barriers 🚧🚧🚧 The path to breaking the stigma of men and skincare begins with a shift in perspective. Skincare isn't about conforming to unrealistic beauty standards; it's about nurturing oneself, inside and out. It's about reclaiming the narrative and encouraging individuality. Promoting Diversity👨🏾🦰🧓👨👨🦱👩🏽💼 Just as every person is unique, so too are skincare needs. It's time to celebrate diversity in skincare and recognize that there's no one-size-fits-all solution. By promoting the diverse range of products and resources tailored to men's skincare, we can ensure that everyone feels seen, heard, and valued. Leading with Confidence 👑 Let's celebrate those who boldly embrace skincare as an integral part of self-care, paving the way for others to follow suit. Together, we can create a culture of self-love and acceptance. With each step forward, we move closer to a world where skincare is celebrated as an essential aspect of health and well-being, regardless of gender🌈 embracing our uniqueness, together. 🌿Photo provided by our customer Mr.J Morgan as a great reminder that skincare is for everyone. Thanks for reading 😁 #menskincare #skincarecommunity #skinhealth #skincareproducts #beautybloggers #beautytrends #holisticbeauty #selfcare #agingwell #skincare #canada #greenbeauty
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🌟 Embracing the Skin Revolution! 🌟 Skin care and beauty regime is one of the most watched and made contents on social media platforms today. The world of beauty and skincare is undergoing a fascinating transformation. Gone are the days of blindly inheriting beauty secrets; today, we're a generation that seeks, researches, and crafts our unique skincare journeys.🌿 Reflecting on my own evolution from loyal Nivea user to an informed skincare enthusiast, I've noticed a significant shift in consumer behavior. Here are some of my insights on the current trends in the beauty and skincare landscape: 1️⃣ Informed Choices: Consumers are diving deep into online research, scrutinizing ingredient lists and understanding the science behind skincare products. The more detailed the scientific description of ingredients, the more likely it is to capture the attention and trust of the buyers. Knowledge is power and today's consumers are harnessing it! 2️⃣ Korean Skincare Craze: The buzz around Korean skincare is real! Retailers and e-commerce platforms should ride this wave by bringing in these innovative brands. 3️⃣ Breaking Gender Barriers: Skincare is no longer confined to a gender binary. Men are actively engaging in creating and maintaining their skincare routines. It's a refreshing shift, reflecting the importance of skincare in everyone's daily lives. 4️⃣ Redefining Beauty Standards: The Indian beauty narrative is evolving. The outdated obsession with fair skin is gradually fading, making way for a demand for functional products tailored to specific skin concerns like oily, acne-prone skin, hyperpigmentation or acne marks. 5️⃣ Conscious Consumerism: People are not just mindful of what they put on their skin but also how products are made. The demand for "cruelty-free," "vegan" and sustainable packaging is on the rise. Beauty is not just skin deep; it extends to ethical and sustainable practices. With an abundance of information at our fingertips, understanding your unique skin type is crucial. Let's celebrate the diversity of skincare routines and share our experiences! What's your skincare story and which trends are you currently embracing? 💆♀️💆♂️ #SkincareRevolution #BeautyEmpowerment #SkinCareJourney #InformedBeauty #SkinCareAndBeauty #ecommercetrends 🚀
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Discover the profound impact of K-beauty on Dutch Gen Z and Millennial women through our comprehensive research report. This 85-page study delves into the unique beauty standards in the Netherlands and highlights the influence of Korean skincare trends. Special thanks to 손성민Seongmin(Mike) Sohn for his invaluable guidance throughout this project. #𝗸𝗯𝗲𝗮𝘂𝘁𝘆 #𝗯𝗲𝗮𝘂𝘁𝘆𝘁𝗿𝗲𝗻𝗱𝘀 #𝗱𝘂𝘁𝗰𝗵𝗯𝗲𝗮𝘂𝘁𝘆 #𝘁𝗿𝗲𝗻𝗱𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 #g𝗲𝗻𝘇𝗯𝗲𝗮𝘂𝘁𝘆
Exploring Dutch Beauty Trends and K-Beauty Influence — The Forecast
theforecast.nl
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Business Development Executive - Innovative Beauty & Personal Care Visionary - Impact-oriented Leader- Strategic thinker-Open for board member position
Beauty Age : Today a reality? The beauty industry is evolving, and so is the debate surrounding age verification for skincare products. In her article, "Should You Get Carded for Skincare?" Faran Krentcil explores the implications of this controversial topic. Some argue that age restrictions should apply to skincare products, while others believe it could exclude individuals who don't fit the typical age brackets. Instead of carding, could we focus on educating consumers about skincare ingredients? Striking a balance between safety and accessibility is crucial. Let's collaborate to find a middle ground that ensures safety without alienating anyone. #skincare #beautyindustry #ageverification
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In 2024, the beauty industry is shifting towards simplicity, efficiency, and well-being, as highlighted by consumer experts Mintel. Skincare is increasingly integrating mind-skin connections to address both cosmetic and health concerns. While sustainability remains a key focus, brands are adopting a gentler approach to skincare, emphasizing products that harmonize with the skin. Additionally, holistic beauty and mindfulness-promoting products are gaining popularity, and consumers are turning to platforms like TikTok and YouTube for at-home beauty treatment tutorials. Explore the upcoming trends in our in-depth analysis: https://lnkd.in/duRvkeuD #TheFolklore #TrendReport #BeautyIndustry
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Skincare isn't just for women anymore. Even my mom is sending me reels about the latest men's skincare routines! Today I learned that the men's skincare market isn't just booming—it's mainstream, and major brands are taking notice. The beauty industry is buzzing with excitement as men's skincare takes center stage. It's no longer a niche interest; it's a full-fledged movement, and even my mom is on board, sharing the latest skincare tips for men! Established brands like Clinique and The Ordinary are expanding their product lines to cater to men, recognizing the immense potential of this market. Men are no longer content with generic products; they demand tailored solutions that address their specific needs and concerns. They're seeking out products that tackle issues like razor burn, ingrown hairs, and oiliness, while also offering anti-aging benefits. The takeaway? Men's skincare is here to stay, and it's changing the face of the beauty industry. Brands that embrace this shift and cater to men's unique needs will be the ones to thrive in this evolving landscape. #todayilearnt #skincare #mensskincare #disruption #innovation
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Growth & Retention Systems for 400+ DTC and B2B brands thanks to the power of Email and SMS | Official @Klaviyo Master Platinum Partner | Lifelong Learner 🌶️
Victor Hugo wrote, "The beautiful is as useful as the useful." This is one of the cornerstones of our team's work at Subjectlime. I won't share the revenue for privacy reasons, but I'm sure they would trigger quite a lot keyboard warriors 🌶 We have learned to grow other people's businesses without increasing their ad spend. And when they grow, we grow too. ----------------------------------- I'm Riccardo Fucile, and for the past 5 years I've helped DTC (& B2B lately) brands maximize growth and retention through Emails and SMS Automation ✉️📲. If it’s your first time reading one of my posts and you're interested in all things eCommerce growth, partnerships and business (or you just want to take a look at some more designs like this), let’s connect! #klaviyo #shopify #ecommerce
🧖🏻♀️🧴💕 Brand: Swiss Toniq Geneva ⛔️ Problem: Crafting appealing emails directed at an audience for premium skincare products specifically for women aged 40-50 and 65+ years. ✅ Solution: A design that features a strong human presence of women with characteristics reflective of the target audience, highlighting the desired benefits and how Swiss Toniq's products can help them achieve these benefits in the most natural way. "Age is just a number, but taking care of your skin is timeless!" - Fiona Nicholls #Klaviyo #Skincare #Shopify
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OBAYATY is a new hybrid cosmetics brand for men, launched for the first time to help "transform the way men approach and shop beauty". The brand debuted with seven multipurpose skincare and colour cosmetics products. According to its founders, the focus of the brands will focus in “progressive” cities and ”deeply rooted in contemporary fashion and culture”. Unlike most male-focussed lines that simply offer skincare, the line features colour cosmetics in bold shades as well as skin-perfecting products. Aside from marketing solely to men, versus unisex, the brands proposition pushes forward mainstream options for the men cosmetics category, currently niche. In BMC, we believe that in order to develop successful innovations you need to fully understand consumer’s needs and habits in order to intervene in them. In this case they leverage the need for specific colours in the male cosmetics category. If you want to learn more about how we can help you develop innovations reach out to socialpulse@bmcinnovation.com
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Gender Activist, Cluster Coordinator for pre-adolescence /juniorYouth Program. Entrepreneur, Skincare Enthusiast.
✨I am thrilled to announce the launch of AG Skincare, a gender-neutral skincare brand dedicated to championing inclusivity and catering specifically to the skin of color. As a passionate advocate for gender neutrality in skincare, I've observed a glaring absence of men in skin care routines. It's time to integrate men into skincare. ✨My aim is crystal clear: to offer a simple yet effective skincare regimen that prioritizes inclusivity and meets the needs of skin of color. We believe that everyone deserves access to top-notch products addressing common concerns such as dullness, dryness, acne, uneven skin tone, melasma, and hyperpigmentation. ✨AG Skincare isn't just a brand; We are committed to establishing a fragrance-free zone of skincare products where individuals can confidently embrace their unique skin. ✨Join me on this transformative journey towards a more inclusive and considerate approach to skincare. Together, we can lead the way toward a future where skincare transcends gender and celebrates all skin types. #skincareroutine #genderequality #genderinclusive
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