Blackbird Brewery’s Post

The craft beer world is a hub of creativity and flavor, but it's not without its challenges. Whether you're just starting out or have been in the game for a while, you've likely bumped into issues. That's where brewing events come in. We've got a blog that delves deep into why attending these events isn't just a good idea – it's a game-changer for your brewery's revenue and brand reputation. https://hubs.la/Q0281wjg0

Here's a preview of my latest project - a landing page for a craft beer brewery. The page includes information about their brews, events, merchandise, and a brief overview of who they are and their brewing process. Cheers to the good vibes and great beer! 🍻 🎉

Today is day of BEER Imagine it's April 23, 1516 and you're in Bavaria, where one of the coolest beer parties of all time is taking place. Why? Because Duke Wilhelm IV has just decided to change the world of beer forever - with a new law to bring order to the brewing kettle. 🎉 The Purity Law is born! 🎉 The whole thing went like this: Wilhelm and his crew were fed up with this shoddy beer brewed with everything from weird stuff like juniper berries to even weirder ingredients like crabs (okay, maybe not crabs, but you get what I mean). They thought: "Let's go back to basics. Beer should really just be made from water, hops and barley!" And voilà, the Purity Law was born. 🍺 Beer that promises purity! 🍺 This little piece of parchment was not just any old document. No, it was the start of something big. It assured every beer lover in Germany (and later worldwide) that their beer was pure and good - no unexpected ingredients, just pure, honest beer. 🎊 A reason to celebrate - every year anew! 🎊 And so it is that today, over 500 years later, we are still celebrating this ingenious idea. On German Beer Day, we toast the simplicity and purity of our favorite drink. Breweries open their doors and there are festivals everywhere to honor this glorious law. Because honestly, who needs more than water, hops and barley to have a good time? 🥳 So, raise your glass (or measure)! 🥳 Let's raise our glasses to Wilhelm, who probably had no idea that his law would have such a lasting impact on beer culture. Cheers, to pure beer and good friends! #GermanBeerDay #PurityLaw #Cheers 🍻 Picture has been created by AI

Get to know Emilio Perez, recipient of the 2024 Professional Certificate in the Business of Craft Beer Diversity Award. We asked Perez, a 2024 graduate of the Fowler College of Business who majored in marketing, about his professional plans after he completes the craft beer certificate program. Read more in our most recent blog post.

I had a discouraging experience this past weekend: This past Saturday, I'd arranged with a brewery down in San Diego to do an event for my book, Beer Hiking Southern California. This event had been over a month in the making. It was a brewery that was featured in the book, I had a conversation partner who was joining me, my sister came down from the Bay Area to attend, I got all dressed up for it, ordered lots of books to sell myself, and...no one showed up. I sat there with my sister and a couple friends in the brewery's beer garden with the books all set up and watched the event time come...and go. There were three other people in the beer garden and none of them were there for the event. The music over the speakers never stopped. There was no announcement. No introduction. We didn't even end up doing the conversation — we'd be talking for virtually no audience. I was so crestfallen, but also still appreciative to have my sister and the couple friends who did come out. We all got some beers and tacos, my sister took some pictures of me looking all dolled up, and I ended up selling a couple copies to people just getting a beer at the brewery, but it definitely hadn't been what I'd hoped for. I write all of this for two reasons: 1. Because while we all love sharing the success stories and good times on here (and other social media platforms), I think it's valuable to also share the discouraging moments and setbacks. To understand that that's life and not all events go to plan. 2. This was a valuable learning lesson in recognizing that despite my best efforts, sometimes things still flop. Does that make me a failure? Absolutely not. It doesn't even make the book a failure. One flop does not have to define anything. It's simply one data point. I don't know, maybe I should have been more assertive, asked for the music to be turned down, still done the talk to an empty/uninterested room, etc. But at the end of the day, I did get some really great promotional pictures like the one below! P.S. Please don't let my event this upcoming weekend also flop — I'm running a guided hike with Earth Discovery Institute this Sunday morning with celebratory beers and book signings at Chula Vista Brewery of Eastlake afterwards, so if you're going to be in San Diego PLEASE SIGN UP AND COME and if you're not, share it with your network just in case. 😂 🙏 (but really...) https://lnkd.in/ge5vVAaa

If you haven't visited Little Little Miami Brewing Co you don't know what you're missing! Are you wondering if the "cool" factor is high enough for you? Take our recent virtual tour and judge for yourself. then go try their delicious food...which not even our virtual tours can quite capture. 😉 #virtualtour #googlemaps #customerengagement

Planning a 3 week trip with my wife and two kiddos to Munich to drink über fresh Lager beer this Spring. Going to hit the famous breweries of Munich, head to Bamberg and imbibe world-class Rauchbier, pop over to Bad Köstritz for their eponymous and inimitable Schwarzbier, and maybe, if I'm lucky, my kids will let me pop over to Plzen to drown myself in Pilsner. I've been writing and speaking professionally about German and Czech beer, specifically beer from Munich and Plzen, for coming up on two decades and I am embarrassed to say I've never been to Munich to drink beer, Oktoberfest or otherwise, so I'm finally heading there to try these bucket list beers fresh from the tap at the facilities that make them. My wife, Cindy, is also a Certified Cicerone® so she's super game for the trip. My kids? We'll they're budding beer geeks already, so they're on board as well just assuming there will be plenty of bike rides, park visits and nap time (all of which sound great to me). Here's my question: How can I get someone to fund this beer voyage? Sounds like a joke (get paid to drink beer), but I have more experience writing and speaking about beer than most people have experience even drinking it (kinda makes ya think how much beer I've had to drink to get there.) So there must be someone interested in working with me, right? I'm looking forward to writing and filming my experience, working while I'm there, but find myself inept when it comes to social media (Instagram, Youtube and I'm old enough to think that TikTok is all just dance videos so don't even start on that). But, I have to imagine that I can find some company or entity that would find my experience over there useful. Are there any avenues that anyone would recommend to find a way to fund this trip? Maybe this is naive, but I'll be honest, in my professional career I've found no other way to make money than getting paid to drink beer. And this is LinkedIn, so you all know me professionally and know that's true. So, if past is prologue, the beer community will continue to help me engage further in my only professional ability - drinking beer. Prost!

🌳 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗠𝘂𝗻𝗶𝗰𝗵 𝗪𝗮𝘆 𝗼𝗳 𝗟𝗶𝗳𝗲 𝗶𝗻 𝗕𝗲𝗲𝗿 𝗚𝗮𝗿𝗱𝗲𝗻𝘀 𝗮𝗻𝗱 𝗜𝗻𝗻𝘀 🍻 Can you imagine #Munich without its iconic beer gardens (Biergärten) and inns (Wirtshäuser)? For over 200 years, they have shaped the Bavarian lifestyle, offering locals and visitors the perfect places to relax and enjoy. 🌞 🧾 Did you know that the Bavarian brewing regulations of 1539 led to the creation of beer gardens? 🍺 Or that all six Munich breweries rotate serving beer at the Viktualienmarkt beer garden? Whether it's Bavarian evenings, team-building activities, networking events, workshops, product presentations, trade shows, galas, concerts, or annual general meetings – plan your next event in one of Munich’s beautiful beer gardens or traditional inns. #simplymunich #simplycongress #simplyMICE #munichwayoflife

Great read from the viewpoint of media (writers, podcasters) on the beer industry. The answers to questions about surprising ways the industry has developed and what stories we should be talking more about are insightful, especially the comment about fresh beers. Cheers, The Crafty Pint!

Whether you're a brewing startup or a seasoned pro, the challenges of market saturation, distribution hurdles, and the pursuit of brand recognition are all too familiar. Check out this blog for game-changing benefits of attending brewing events, and discover why these gatherings aren't just a good idea, but a vital strategy to boost profits and enhance your brand reputation in the fiercely competitive craft beer industry. https://hubs.la/Q02cp2Rg0