Briony Liebich’s Post

"Maybe I don’t need to convince you that beer media is valuable; after all, you’re reading a beer website right now. But it’s worth taking a moment to appreciate how a strong and varied beer media benefits the industry... "Those hangers-on to the beer industry who publish and broadcast and post about beer and everything to do with it? Well, they make the beer industry stronger and more creative than it could ever be without them. Brewers make better beer. More people buy beer. And when we see each other’s humanity, I like to think we all treat each other a little better as a result, too." Plus, the people who won Best Media trophy at the AIBAs for the past 10 years share some cool insights into the beer scene - now, over the past ten years or so, and looking forward. Who'd have thunk that people who immerse themselves in the beer world and think and write and talk about beer would have good things to say?

Is the Beerfest dead? No, probably not. But, we are seeing signs of change. The Brewers Association is reducing the Great American Beer Festival (GABF) to three sessions from four, eliminating Saturday evening. Brewers are also being invited to pour RTD cocktails and similar beverages. The big venue, beer-only Beerfest will live on in a new iteration, with more beverage options, fewer events throughout the year, and fewer attendees. Maybe the latter is a bonus for fest-goers looking for elbow room or intimacy in their events, just not for fest organizers who budget for hordes of thirsty folks. Will you be going to GABF this year?

Thank you for making our Day Ripper Untappd 's #2 Non-Alcoholic Beer (Lager) in the US! And big ups to our brewery crew for your hard work, dedication and creativity. 🍻 2023 Untappd Community Awards criteria: - Beers were ranked by style according to their average rating from check-ins with ratings in the calendar year 2023. The date a beer was brewed or released was not a factor. - One user, one vote per beer! If a user rated a given beer multiple times in 2023, only the final check-in with a rating counted. - For a beer to qualify, it must have received at least 50 check-ins from 50 unique Untappd community members in 2023. - For a substyle to qualify for the Community Awards, there must have been at least 3 qualifying beers in the substyle in the selected geography in 2023. - Beers qualify based on the brewery’s primary location, not the location of the check-ins, user, etc. - Importantly, Untappd team members had no subjective input on these awards. No brewers received preferential treatment. The only criteria were the objective metrics outlined above based on the ratings of Untappd community members all around the world.

About International Beer Day When is International Beer Day? This holiday is celebrated on the first Friday of August International Beer Day is a special holiday to celebrate and savor the world’s most popular alcoholic beverage. Raise a glass of beer today to toast both breweries and bartenders. It is truly a global celebration, enjoyed by people from over 50 countries around the world. Men, and women of course, have enjoyed beer since about 6,000 B.C. Ancient civilizations even referred to it as a food staple. There are two categories of beer: Lager and Ale, and thankfully hundreds if not thousands of varieties. There is a variety of beer for almost any discriminating drinker. The exponential growth of small, local micro-breweries, has resulted in a wide range of new and exciting varieties. The goals for International Beer Day are: Enjoy beer! Gather with friends to enjoy the taste of beer. Celebrate and recognize breweries and bartenders. Celebrate all the beers of the world. Try a beer or ale you’ve never had before.

India Pale Ale (IPA) is one of America's most popular beer styles, as well as worldwide, known for their bold flavors and variety. The origins of IPA are steeped in history, dating back to the late 18th century during the British colonial period. Breweries crafted this unique beer to withstand the arduous sea voyage from England to India. They fortified it with extra hops, a natural preservative, and increased the alcohol content to ensure it remained unspoiled during the journey. Dig it. This historical context adds a rich layer of heritage to your beer experience. Here is a list of the 10 most medaled American IPAs, along with the five most important competitions where they have medaled, their awards, the Brewery that makes them, and a brief tasting note. It’s the Beer Hall of Fame IPAs: the IPA beers that have received top scores from at least five of the major beer competitions. Enjoy! “IPAs, they’re the best damn beers in the world.” — Stephen Carter King Sources: Forbes • Apple News #Beer #CraftBeer #IPA #IndiaPaleAle #Microbreweries #Pubs #Taprooms #Brewpubs #ConsumerBehavior #BrandAwareness #EmergingTrends #BusinessIntelligence ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy • Beer Market Analyst • Beerconomy CEO Thought Catalyst • Advisor • Sherpa and Speaker, sharing beer market trends, insights, statistics and forecasts via The Beerconomist “The best beers are ones we drink with friends.” — Beerconomy Digital Coming Soon: Beerconomy PRO

About International Beer Day When is International Beer Day? This holiday is celebrated on the first Friday of August International Beer Day is a special holiday to celebrate and savor the world’s most popular alcoholic beverage. Raise a glass of beer today to toast both breweries and bartenders. It is truly a global celebration, enjoyed by people from over 50 countries around the world. Men, and women of course, have enjoyed beer since about 6,000 B.C. Ancient civilizations even referred to it as a food staple. There are two categories of beer: Lager and Ale, and thankfully hundreds if not thousands of varieties. There is a variety of beer for almost any discriminating drinker. The exponential growth of small, local micro-breweries, has resulted in a wide range of new and exciting varieties. The goals for International Beer Day are: Enjoy beer! Gather with friends to enjoy the taste of beer. Celebrate and recognize breweries and bartenders. Celebrate all the beers of the world. Try a beer or ale you’ve never had before.

🍺🇺🇸 DOMAIN SALE ALERT: USA.Beer - The Ultimate Domain for American Beer Enthusiasts! 🇺🇸🍺 USA.Beer, now available for your acquisition. 1️⃣ Instant Recognition: USA.Beer immediately identifies you as a source of American beer culture. It conveys your passion for beer, celebrating the rich history and diverse flavors that the USA has to offer. It's the perfect domain for breweries, bars, beer bloggers, or anyone who loves craft beer. 2️⃣ Unforgettable Branding: A domain name that showcases your love for beer and your American roots leaves a lasting impression on potential visitors. It's easy to remember, making your brand stand out in a competitive market, fostering customer loyalty, and attracting fellow beer enthusiasts. 3️⃣ Celebrating Craftsmanship: USA.Beer celebrates the craftsmanship and creativity that go into brewing great beer. It appeals to those who appreciate the dedication and innovation of American brewers. It's perfect for those who want to showcase their unique beer creations. 🍻 Unlock the Power of USA.Beer! Enjoy These Exceptional Benefits: 🍻 🍺 Instant Credibility: USA.Beer establishes you as a recognized and trusted source for all things beer-related. It positions you as a leader in the American beer community, attracting those who value quality and passion in their beer. 🍺 Influence the Industry: Solidify your position as an influencer in the American beer world, showcasing your dedication to promoting and celebrating the diverse and dynamic beer landscape. 🍺 USA.Beer - Where American Beer Passion Takes Center Stage! 🍺 https://lnkd.in/gEabzd5w

The Business of Beer Coming from the home of Guinness, a brand that is synonymous with Ireland, we Irish have an appreciation of beer being part of a national identity: think Heineken and Carlsberg as being associated with their home countries, also. But the brewing industry is much more complex than that, with major corporations holding a multitude of national and international brands. So where does a national brewery such as Bofferding fit? How does it compare with the many local and regional brewers in Germany, for example? Where does it sit vis a vis the craft beers and micro-breweries? What are the challenges - quality raw materials, water purity and distribution to name but a few? Join us for a presentation on this by Mathias Lentz, Director of Brasserie Nationale on 10th July, 2024 at 18.00 (Registration) to hear these topics addressed. The presentation will be followed by a Q&A which in turn will precede a tour of the brewery and beer tasting. Canapes will also be available. Registration Prior registration necessary by clicking on this link https://lnkd.in/ee9wFSbs   Or by sending a mail to info@ilcc.lu

Happy Beer Can Appreciation Day! 🍻 On this day in history - January 24, 1935, we raise our glasses or cans to celebrate the ingenious creation that revolutionized how we enjoy our favorite brews - the beer can! 🍻 Let's raise a toast to the brilliant minds who brought us the convenience of canned beer, making it easier than ever to crack open a cold one with friends. 🎉 Did you know? The first canned beer hit the market from the Gottfried Krueger Brewing Company in Richmond, Virginia. It wasn't just a game-changer for beer lovers, it marked a revolution in packaging, ensuring freshness and portability for our beloved beverages. How to celebrate #BeerCanAppreciationDay: Crack Open a Classic: Enjoy a can of your favorite beer today. Whether it's a craft brew or a classic favorite, sipping from a can adds an extra layer of nostalgia. Beer Can Crafts: Get creative! Transform empty beer cans into funky plant pots, candle holders, or even a unique piece of art. Trivia Night: Host a beer can-themed trivia night with your friends. Test their knowledge on the history of beer cans and see who emerges as the ultimate beer can aficionado. Brewery Tour: Explore a local brewery and learn about their canning process. It's a great opportunity to appreciate the art and science behind getting that perfect brew into a can. Share the Love: Tag your favorite breweries, share your beer can photos, and spread the love for Beer Can Appreciation Day. Let's make some virtual clinks across the globe! https://lnkd.in/erUYNrMJ. Remember to enjoy responsibly and savor the moment. Cheers to the brilliant invention that keeps our favorite beers crisp, cool, and ready for a good time! 🍺✨ #BeerCanAppreciation #HistoryOnTap #BeerCanDay #CheersToHistory

Yesterday, I was proud to be a part of the launch of SIBA, The Society of Independent Brewers and Associates Independent Beer Report. As a business, we have been supporting SIBA and independent breweries for many years, and I am glad to see overall beer numbers returning to pre-pandemic levels. Craft is back it seems, even if at a more granular level, there are changes in the mix of beer sold. As the report tells, there is still a lot of work to be done! The UK beer industry is a huge part of our culture in the UK, with the role of the local pub often mis-understood and valued. The role of independent brewers is also still undervalued - I wonder how much of our spend in a pub stays local when spent in a local pub, drinking local beer, rather than drinking in a large pub chain, drinking global brands. You can download the report here. Drink local, support your local economy, support your local independent brewer. https://lnkd.in/ecn-8c6M