Blackwood Impact Group’s Post

Ever stumble when someone asks, “What do you do?” If the answer is yes, here are three common mistakes to avoid and how to fix them! . . Mistake 1: Saying, “We do a bit of everything” While versatility is helpful, presenting yourself as a jack of all trades dilutes your brand. Here’s what to do instead: Focus on your core strength and specify the solution you provide. Highlighting one specific problem you solve makes your brand stand out. . . Mistake 2: Saying, “It’s complicated” This makes you sound unsure and can be seen as condescending. This response undermines your expertise, no matter how valuable your work is. Here’s what to do instead: Keep it simple by using layman’s terms. You can convey complexity without sounding complicated. . . Mistake 3: Rambling Without Structure Unstructured responses lead to confusion and boredom. Here’s what to do instead: Keep your response concise and structured. Briefly describe the frustration someone feels before buying your solution, followed by the results they will experience if they do business with you. This will make your listeners want to learn more! . . Save these tips to avoid making a bad first impression. Follow us if you’re interested in tips like this! #VerbalBrand #MarketingCommunication #BlackwoodImpactGroup #AtlantaStoryBrandCertifiedGuide

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