Blackwood Impact Group

Here are two email marketing mistakes you might be making 📧   #1 Sending a “newsletter” no one really cares about.   #2 Being pushy and asking for the sale at the wrong time. . . If you’re doing either of these things, your emails are probably being ignored. 😢   That bums us out because email marketing can be seriously lucrative!   Here’s what you should do instead: ☑️ Share information your audience is searching for. ☑️ Build relationships before asking for a sale. ☑️ Segment your audience for better connections. ☑️ Test and refine to increase marketing ROI. . . What has or has not been working with your email marketing efforts? Let us know in the comments. . . #EmailMarketing #DigitalMarketing #MarketingTips #BusinessGrowth #SmallBusiness #MarketingStrategy #CustomerEngagement #Entrepreneurship #MarketingMistakes #EmailSuccess #MarketingMadeSimple #StoryBrand #StoryBrandCertifiedGuide #BlackwoodImpactGroup

If you're not using email marketing, you're missing out on a major opportunity! Email marketing is cost-effective, measurable, and one of the best ways to build strong customer relationships. 💌 Did You Know... - It can deliver an incredible 4200% ROI! - With 99% of users checking email daily and 60% making purchases from marketing emails, it’s time to leverage this powerful tool. 📈 Pro Tip: Use captivating subject lines like "The One Thing Standing Between You and [Goal]" or "Discover the Unexpected Solution to [Problem]" and A/B test for the best results. Need help? DM 'EMAIL' for a complimentary consultation link with Melissa Martin, MBA! #MarketingMadeSimple #StoryBrand #StoryBrandCertifiedGuide #DigitalMarketing #MarketingStrategy #ContentMarketing #SmallBizOwners #Entrepreneurs #B2BMarketing #ProfessionalServices #BlackwoodImpactGroup

3 Things I Wish My Clients Knew Before Investing $$$ in Social Media Ads Have you poured money into social media ads, only to see little to no return? I see it all the time. The biggest mistake…? Diving into ads without a solid strategy beyond just setting them up. Here are 3 crucial things I wish my clients knew before investing in social media ads: 1️⃣ Lead with Precision Drive traffic to a high-converting landing page that mirrors your ad’s promise. Skip the general splash page! Pro tip: Keep your landing page focused – no navigation bar to distract leads from taking action. Make the next step crystal clear: Buy, download, register, etc. 2️⃣ Answer the Unspoken Your landing page should answer your customer’s silent questions: Is it for me? Will it solve my problem? How do I get it? Has it worked for others? Map out these answers to turn curiosity into action. 3️⃣ Target and Test for Triumph Know your audience. Don’t just guess – figure out who they are, what they want, and where they click. And always test different versions of your ads – from images to headlines to CTAs. Refine based on what resonates. Don’t make the mistake of wasting your ad spend without these strategies in place. Save this video and follow these tips to make every dollar count! #SocialMediaAds #DigitalMarketing #MarketingTips #LeadGeneration #AdStrategy #BusinessGrowth #MarketingStrategy #Entrepreneurship #SmallBusiness #AdOptimization #BlackwoodImpactGroup

We’ve seen firsthand how much businesses struggle with aligning their branding, marketing, and sales efforts—often resulting in missed opportunities. The good news? It’s entirely possible to turn things around with a few key strategies. At the Your Brand, Your Fortune event tomorrow, September 12, Melissa Martin, MBA, will share her proven 3-step messaging formula designed to spark curiosity in potential customers—the crucial first step in filling your sales pipeline.   🚨 Her session will be live at 3 PM EST / 12 PM PST! 🚨   If you’ve ever felt like your marketing efforts aren’t translating into sales, this session is exactly what you need. She’ll also be covering:   * How to build a sales funnel that actually works. * Strategies to grow your email list and engage leads. * How to improve your brand messaging for maximum impact.   REGISTER FOR THE WEBINAR - https://lnkd.in/eqHzpbns   See you tomorrow! 😆

Hiring the right sales team is crucial for your company’s success. Poor hires can hurt your revenue and be costly. Before hiring, assess your team's strengths, gaps, and sales style needs. Consider your products, sales cycles, and client preferences to ensure the right fit. Our Sales Hiring Matrix template makes this process easier. DM 'HIRE' to get your Sales Hiring Matrix and build the perfect sales team! #SalesTeam #HiringTips #BusinessGrowthCoach #SalesStrategy #BlackwoodImpactGroup

It’s about more than just product features – it’s about the transformation it brings. Be sure to go beyond the surface level problems your customer faces. Dig deeper and talk about how they feel. Finish by telling them about the transformation they will experience if they buy your product or service. If you find it difficult to do those things, we can help you! Comment 'CALL' for a link to book a call with us. #BlackwoodImpactGroup #InternalProblem #ClientTransformation #BusinessGrowthCoach #AtlantaGa Latina Leadership Podcast

Wondering How to Make a Profit on Your Marketing Spend? Steer Clear of These 3 Mistakes! . . ❌ If you are... Neglecting to Communicate Your Customers’ Needs ✅ Try to... Share Your Customers’ Pain Points Highlight your customers’ challenges in your messaging. You’ll draw customers to you if you demonstrate that you understand their problems. ❌ If you are... Ignoring Data and Analytics ✅ Try to... Embrace Data-Informed Decision Making Don’t fly blind! Analyze data to understand what’s working and what’s not. By relying on data, you can avoid making irrational decisions. ❌ If you are... Overlooking Brand Consistency ✅ Try to... Maintain a Cohesive Brand Image Your brand is your identity. Inconsistency confuses customers. Keep your branding cohesive across all channels for a stronger, memorable presence. . . If you need help uncovering exactly what’s wrong with your marketing, Click on the link in my bio to take my free Marketing Assessment. Once completed, you will receive your StoryBrand Marketing Report. Get eye-opening insights about your marketing strategy and what steps you need to take to reach your full potential! #MarketingROI #MarketingReturnOnInvestment #BlackwoodImpactGroup #empoweringbusinessgrowth

Have you struggled to successfully launch products or services? Don’t worry; we’ve all been there before. Here are 3 profitable launch strategies at zero cost! . . #1 Know your value inside and out! Describe why your clients should choose you. Then, break it down in simple terms. When you know your value, selling becomes a breeze. #2 Speak your client’s language. Skip the jargon and use everyday words. This way, your clients instantly get what you’re offering without feeling lost in a sea of complex terms. #3 Tell a compelling story. When your clients see the ‘happy ending’ with your service, they’ll be eager to jump on board. Oh and don’t forget to include a villain. that’s your customers problem. All great stories have a villain to slay. . . There it goes, three secrets to successfully launch your services. Try these out, and watch your offers soar! 
 Until next time, happy launching! #StorytellToSell #BetterMarketingStartsWithBetterMessaging #BlackwoodImpactGroup

Ever stumble when someone asks, “What do you do?” If the answer is yes, here are three common mistakes to avoid and how to fix them! . . Mistake 1: Saying, “We do a bit of everything” While versatility is helpful, presenting yourself as a jack of all trades dilutes your brand. Here’s what to do instead: Focus on your core strength and specify the solution you provide. Highlighting one specific problem you solve makes your brand stand out. . . Mistake 2: Saying, “It’s complicated” This makes you sound unsure and can be seen as condescending. This response undermines your expertise, no matter how valuable your work is. Here’s what to do instead: Keep it simple by using layman’s terms. You can convey complexity without sounding complicated. . . Mistake 3: Rambling Without Structure Unstructured responses lead to confusion and boredom. Here’s what to do instead: Keep your response concise and structured. Briefly describe the frustration someone feels before buying your solution, followed by the results they will experience if they do business with you. This will make your listeners want to learn more! . . Save these tips to avoid making a bad first impression. Follow us if you’re interested in tips like this! #VerbalBrand #MarketingCommunication #BlackwoodImpactGroup #AtlantaStoryBrandCertifiedGuide

3 Keys to Crafting a Magnetic Brand Message Have you ever wondered if your brand message truly resonates with your audience? I’m here to show you that building a strong brand message that attracts the right leads is not only possible but essential. Here are some effective strategies: 1. Unveiling Desires: What Does Your Customer Want? 💡 Peel back the layers of your customers’ desires. Understand their needs, aspirations, and dreams. By articulating what they truly want, your brand message becomes a magnetic force, attracting those seeking exactly what you offer. 2. Identifying Obstacles: Who or What Opposes Your Customer’s Desires? 🚧 Play detective and uncover the obstacles standing between your customers and their goals. Addressing these challenges in your brand message positions your business as the solution. It not only attracts the right leads but also establishes your brand as a problem-solving ally. 3. Painting the Future: Life with or without Desires Fulfilled 🖌️ Become the storyteller of possibility. Illustrate the stark contrast between a life with fulfilled desires and one without. A brand message should function as a bridge between your audience’s current state and the transformative future your product or service offers. . . Ready to elevate your messaging? Click the link in our bio to schedule a breakthrough call. Let’s boost your revenue from 6 to 7 figures by attracting the right leads to your sales funnel!