Bliz Eyewear’s Post

Title: Volvo Announces Sponsorship of Mexican National Soccer Team (El Tri) Swedish luxury car manufacturer Volvo, through Volvo Car Mexico, has announced its new sponsorship of the Mexican national soccer team, El Tri. As part of this sponsorship agreement, the Volvo logo will be displayed on the official uniforms of the Mexican national team, and there will be increased exposure through advertising boards during matches and digital media. Furthermore, Volvo will become the official vehicle partner of the team, providing vehicles for the transportation of players and staff. This is a multi-year agreement that extends to the next FIFA World Cup in 2026, and given the global attention on Mexico’s matches, the media exposure is expected to be significant. Andrés García, CEO of Volvo Car Mexico, commented: "We are extremely proud of our partnership with the Mexican national soccer team. We believe in the power of soccer to connect communities, and we look forward to increasing brand recognition in Mexico and achieving success together through this partnership." This sponsorship will significantly enhance Volvo's brand visibility among a large audience, promoting the sale of Volvo cars to high-income consumers in Mexico alongside their luxury car branding. Volvo's sales performance in the Mexican market in 2024 has been solid compared to other major brands. In April 2024, the top five brands in the Mexican market were Nissan, Chevrolet, Volkswagen, Toyota, and Kia. Although specific sales figures and rankings for Volvo have not been disclosed, Volvo continues to strengthen its presence in the Mexican market with strong performance in the luxury car segment. #Volvo #ElTri #MexicanSoccer #Sponsorship #BrandRecognition #LuxuryCars #VolvoCarMexico #FIFAWC2026 #CommunityEngagement #AutomotiveIndustry #HighIncomeMarket #SportsMarketing #MexicanMarket #SoccerSponsorship

The pinnacle of Italian sailing chooses Technogym.

Accelerating Ambitions: Sponsorship Opportunities for the Female World Superbike Championship As the Female World Superbike Championship gears up for another thrilling season, we present an exclusive opportunity for sponsors to join the race. Our tailored sponsorship packages – Bronze, Silver, Gold, and Platinum – are designed to connect your brand with the dynamism and excellence of women's motorsport. 1. Bronze: The Starting Grid - Foundational support with brand presence across event banners and press releases. - Entry point for sponsors to align with the championship's values and gain essential visibility. 2. Silver: The Fast Track to Recognition - Elevated brand exposure with prominent logo placement in high-traffic areas. - Mentions during event broadcasts and tickets to select races. 3. Gold: The Grand Prix Patron - Sponsorship of a grand prix race within the championship. - VIP hospitality, meet-and-greets with riders, and branding on vehicles and equipment. 4. Platinum: The Championship's Leading Light - Main sponsor of the entire championship. - Maximum visibility on all promotional materials, including podiums, riders' uniforms, and bikes. - Tailored experiences and international broadcast exposure. By partnering with the Female World Superbike Championship, sponsors can accelerate their brand to the forefront of women's motorsport, championing the spirit of competition and the empowerment of female athletes on the global stage.

🏍️[Sports Biz News]🇮🇹 SIPEX Cavagna Partners with Gresini MotoGP Team to Promote Made in Italy Worldwide👏 Gresini Racing, based in Faenza, Italy, has announced a new partnership one-third into the season. SIPEX Cavagna Spa, a steel processing company headquartered in Italy, has signed on as the MotoGP team's new technical sponsor for the 2024-2025 seasons. Known globally for its expertise in steel processing and bathroom sanitary products, SIPEX Cavagna's values of innovation and "Made in Italy" align perfectly with Gresini MotoGP's ethos. This partnership brings together two entities that are committed to excellence and innovation. SIPEX Cavagna, with its rich heritage in steel processing and manufacturing, sees this collaboration as a perfect platform to showcase Italian craftsmanship and technological prowess on a global stage. The company’s general manager, Livio Cavagna, expressed pride in partnering with a team that has such a broad international reach and emphasized the shared values and high ambitions that bind both organizations together. Carlo Merlini, Gresini Racing’s Marketing and Commercial Director, highlighted the significance of this new partnership. He noted that a two-year agreement is a testament to the trust SIPEX Cavagna places in Gresini Racing’s ability to promote its brand internationally. Merlini is confident that this collaboration will yield great results starting from the 2024 season, enhancing both the team’s performance and SIPEX Cavagna’s brand recognition. From a sports marketing perspective, this partnership holds significant commercial potential for Gresini Racing. Aligning with a globally recognized company like SIPEX Cavagna not only elevates the team’s brand value but also underscores the importance of innovation and quality symbolized by "Made in Italy." The global platform of MotoGP offers SIPEX Cavagna an unparalleled opportunity to promote its products and services to an international audience. Moreover, MotoGP’s extensive viewership worldwide provides SIPEX Cavagna with a broad audience to enhance its brand awareness and market reach. For Gresini Racing, the support from a robust sponsor like SIPEX Cavagna means bolstered technological capabilities and increased competitiveness, translating to better performance on the track. This strategic alliance is a win-win situation, promising continuous growth and success for both parties. It’s a perfect example of how sports teams and businesses can collaborate to amplify their strengths and achieve common goals on the international stage. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #gresiniracing #motogp #madeinitaly #italy #innovation #sponsorship #news

NASCAR 🤝 Mexico City With the recent announcement that NASCAR’s adding Mexico to their 2025 race calendar, brands now have a golden ticket in hand—and they better not let it go to waste. This isn't just another event on the calendar; it's a huge step toward bringing NASCAR closer to a global audience. And with that, comes massive opportunities for brands to tap into new and engaged fans. Mexico is no stranger to NASCAR. We have our own NASCAR Mexico series and homegrown icons like Daniel Suárez. Plus, as one of the largest motorsports markets in Latin America, Mexico is the perfect host for this iconic event. 💫 Here’s what we can expect: → Sponsorship and partnership deals tailor-made for the Mexican market. Think local brands getting to shine on a global motorsports stage. → Special liveries and merch tied to a race that will surely be unforgettable for fans and brands alike. → Fan experiences like never before, from interactive events to exclusive access, to really bring fans closer to the action. → Cultural crossover collabs that introduce the sport to fresh audiences. And just imagine if Daniel Suárez rolled into his home race with a custom Trackhouse Entertainment Group livery. *cough* *cough* 👀 It’s not just about racing—it’s about brands seizing the chance to build deeper connections with fans, creating memorable experiences, 𝘢𝘯𝘥 there’s no doubt that this event will be big! Rumor has it there's a chance for a race in Brazil in 2026, so we'll definitely have to keep an eye out for any updates. With NASCAR's push to grow its global fanbase, I wouldn't be surprised if even more international locations are announced soon. 🫢 But the real question is...where should NASCAR head next? (Image credits: NASCAR México) #NASCARMexico #SponsorshipDeals #SportsMarketing #GlobalFans #Motorsports

🏆Inter Milano's 20th Championship: A Testament to Teamwork - Te l'ho promesso da bambino🏆 This Monday marked a significant milestone as Inter Milano clinched its 20th Championship title. It's moments like these that underscore the power of teamwork. The unity and coordination on display are what make Inter not just a team, but a community. Fans of Inter have seen how success on the field is magnified by collective spirit and shared goals. This latest victory is not just about the win; it’s about how it was achieved together. Reflecting on the 20th championship, it’s clear that strong team dynamics are a core part of Inter's identity, both as a sports team and a brand. This approach has not only led to trophies but has also built a strong, globally recognized brand. Let’s use this #FridayThoughts moment to discuss the impact of solid teamwork in achieving sustained success, both in sports and beyond. #InterMilano #Championship #SportsBusiness #Teamwork #SportBranding #Football

Don't leave your event strategy to chance! Without a plan to draw crowds to your booth, how will your brand stand out? Discover how we partnered with TASCO MTB, a SoCal apparel brand, using brand ambassadors to build community and buzz at events. #EventMarketing #BrandAmbassadors

Don't leave your event strategy to chance! Without a plan to draw crowds to your booth, how will your brand stand out? Discover how we partnered with TASCO MTB, a SoCal apparel brand, using brand ambassadors to build community and buzz at events. #EventMarketing #BrandAmbassadors

The sponsorship world has been buzzing this week, following the announcement of a new partnership between Peroni and Ferrari 🏎🍺 An obvious alignment exists between the two - both brands root their identity in their Italian heritage. But while Peroni holds its own historical significance, it hasn't quite reached the same level of recognition as other iconic Italian brands like Ferrari, Armani and Gucci. Peroni know that an association with Ferrari will only serve to raise their cultural significance, particularly as YouGov suggest 84% of motorsport fans in Italy support the team. However, while this will help Peroni's image in Italy, it may not be so profitable globally. When you look at the wider Formula 1 audience, Ferrari have suffered a significant decline in popularity. In 2017, nearly a third of Formula 1 fans declared Ferrari as their favorite team. Now, only 18% of fans claim to be fans of Ferrari, with 30% favoring McLaren Racing. However, even though the Tifosi are outnumbered by McLaren fans, they are still arguably the most dedicated and passionate fans in Formula 1. For them, it's not just about being a fan - it's about living the Ferrari lifestyle, a lifestyle that now includes Peroni. It's therefore no surprise that Peroni have centred their new sponsorship strategy around engaging that Tifosi community - they'll be launching a limited edition Tifosi Peroni Nastro Azzuro 0.0% bottle, and will be working with Scuderia Ferrari fan clubs around the world to distribute it. It goes back to the core principle at the heart of sponsorship - it doesn't matter how many fans you reach, if they don't engage with your brand, the sponsorship has failed. It's a truly genius move from Peroni, and one that is sure to have long lasting impact on the brand. If you're thinking about how you can integrate sports sponsorship as part of your marketing plan, feel free to reach out at charlotte.mcging@dune23.me 🚀📩 #sportsbusiness #sportssponsorship #ferrari #motorsport #formula1

🌟 Exciting Announcement for Superbike Ladies League Employees 🌟 We are thrilled to share an ambitious vision for the future of Superbike Ladies League! By 2035, we aim to list ourselves on Nasdaq , marking a significant milestone in our industry and beyond. Introducing Profit Sharing Program 📈 To propel our journey towards success, we are introducing a new and innovative profit sharing program. This initiative rewards each employee's contribution to our progress and growth, ensuring benefits are shared when the company achieves predetermined profit levels. 💸 Profit Percentage: We will allocate 15% of our net profits to the profit sharing program. This means that every effort you put in directly contributes to our collective success. 🤝 Equity and Ownership: We are also exploring opportunities for employees to acquire shares in our company. This not only enhances your sense of ownership and responsibility but also aligns your interests with our long-term growth objectives. A Step Towards the Future 🌍 Our aspiration to list on Nasdaq by 2035 is not just a testament to our commitment and capability but also a unique opportunity for our employees to play a pivotal role in our global success. 👏 Thank you for your continued dedication and for being part of this extraordinary journey. Together, we are building a bright future for Superbike Ladies League! #SuperbikeLadiesLeague #SharedSuccess #Vision2035