Blockgraph’s Post

As the political race heats up, a significant shift in ad spending towards linear TV is anticipated. But what does this mean for advertisers existing media strategies? Jon Schulz, CMO of Viant Technology, explores this topic in his latest article for AdMonsters. He discusses three key trends that every advertiser should be aware of during this election cycle. 👉 Stay ahead of the curve and find out how these trends could impact your advertising plans. Read the full article now! https://bit.ly/3UYnV5w #CTV #programmatic #linear #politcalads

Designed for media professionals: GLIM allows you to view your hi-res media remotely in a web browser without generating a proxy file. Find out more: https://bit.ly/3NgMiqV #Telestream #GLIM #media #mediafiles #mediaprofessional

Designed for media professionals: GLIM allows you to view your hi-res media remotely in a web browser without generating a proxy file. Find out more: https://bit.ly/3NgMiqV #Telestream #GLIM #media #mediafiles #mediaprofessional

📢 Ahead of an election unlike any other, how can political advertisers best measure the effectiveness of their TV ads to optimize their campaign messaging? Join us at 15.55 on Tuesday 17th September at the Corporate Researchers Conference 2024 in New York for an exclusive 30-minute session with Dara Epstein, Senior Manager, Business Development & Political Strategy at Effectv, a division of Comcast, alongside Dynata’s Ira Citron, Business Development Manager and Don Simons, EVP North American Sales. Dara, Ira and Don will discuss how Effectv and Dynata partnered to develop a ground-breaking new solution to help political advertisers better understand and measure hyperlocal reactions to brand messaging. Find out how we linked live political polling from phone surveys and TV viewing via a privacy compliant partnership with Comcast. Come along to hear about: 💡 Quick results from a campaign when in flight 💡 Achieving deep geographical granularity 💡 Effectively optimising regional campaign messaging If you can’t make the session we are at booth #33 so pop by for a chat, or if you can’t make the event, send us a message. #CRC2024 #Dynata #Effectv #Comcast

Keeping up with the fast-paced world of digital advertising can feel overwhelming, but staying informed is essential. Digilant has recently launched "Asterisk", a new blog series delivering rapid-fire insights on the latest industry trends. Check out the first edition, which dives into key topics like the risks of misrepresentation with ID bridging, The Trade Desk's bold move into the Smart TV OS space, and much more ⬇️ https://lnkd.in/eMHgZvEt

📢 Ahead of an election unlike any other, how can political advertisers best measure the effectiveness of their TV ads to optimize their campaign messaging? Join us at 15.55 today at the Corporate Researchers Conference 2024 in New York for an exclusive 30-minute session with Dara Epstein, Senior Manager, Business Development & Political Strategy at Effectv, a division of Comcast, alongside Dynata’s Ira Citron, Business Development Manager and Don Simons, EVP North American Sales. Dara, Ira and Don will discuss how Effectv and Dynata partnered to develop a ground-breaking new solution to help political advertisers better understand and measure hyperlocal reactions to brand messaging. Find out how we linked live political polling from phone surveys and TV viewing via a privacy compliant partnership with Comcast. Come along to hear about: 💡 Quick results from a campaign when in flight 💡 Achieving deep geographical granularity 💡 Effectively optimising regional campaign messaging If you can’t make the session we are at booth #33 so pop by for a chat, or if you can’t make the event, send us a message. #CRC2024 #Dynata #Effectv #Comcast

With the programmatic landscape and consumer habits changing at a moment's notice, it's no secret that data should be the center of informing current and future marketing efforts. At Spectrum Reach, our first party data (that comes from being the 2nd largest internet service provider and largest cable provider in the country) is in the DNA of everything we do. #SpectrumReach #efficiency #datadriven

Coming up in ONE WEEK! Join WIRe and the Netquest team on April 23rd to uncover the impact of TV ads on behavior via a recent study performed in the Mexican market. Their findings will offer intriguing glimpses into the complexities of advertising effectiveness. Learn more and register: https://bit.ly/3UioUgy #WomeninResearch #MRX #MarketResearch #ConsumerBehavior #Advertising

In Madhive's final episode of "Why TV Advertising is Shifting to Local", Blockgraph CRO, Aleck Schleider shares the innovations Blockgraph is working on around identity and data and how the company’s on-demand SaaS solution helps local advertisers. Watch here: https://hubs.li/Q02KYsxS0

Must watch! What an insightful session.