Bloomreach’s Post

Embracing the Digital Shift: Ahold Delhaize's Loyalty Program Transformation As the retail landscape evolves, Ahold Delhaize, the parent company of Food Lion, Stop & Shop, Hannaford Supermarkets, and Food Giant Supermarkets, Inc., is leading the charge by transitioning from physical loyalty cards to digital apps. This shift is part of their "Growing Together" blueprint, aimed at enhancing customer engagement and driving omnichannel sales. The company’s strategy is clear: moving loyalty customers from physical cards to digital apps will increase monthly active users and boost sales. CEO Frans Muller highlights that omnichannel shoppers spend significantly more, making this digital transformation crucial for future growth. However, this change poses challenges for digitally-disconnected shoppers who rely on physical cards for savings. The transition to app-based loyalty programs may leave some feeling excluded, particularly elderly and low-income customers who struggle with digital access. At Makeena, we understand the importance of inclusivity in digital transformation. Our platform bridges the gap by offering user-friendly solutions that cater to all shoppers, ensuring no one is left behind in the digital age. As Ahold Delhaize moves forward, we remain committed to supporting retailers in creating accessible and engaging loyalty programs for everyone. #betterforyourewards #cpgbrands #datainsights #makeena #organic #nongmo #glutenfree #fairtrade #vegan #nontoxic #cleanliving

Retail Insights #6 As presented by Ahold Delhaize the 2024 Growing Together strategy. It is underpinned by four pillars: * Winning customer value proposition: it is targeting 45% private label penetration, enabled by targeted range investment and activity to improve price perceptions. Ahold Delhaize is also targeting increasing omnichannel loyalty sales penetration to 80% by 2028, driven by omnichannel shoppers spending one and a half to three times more than other shoppers. *Densify and grow markets’: in North America, this will be driven by the opening of new Food Lion stores. In Europe, Ahold Delhaize will invest in Albert Heijn in the Netherlands and Belgium, while it hopes to complete the acquisition of Profi in Romania. *Innovate for growth and efficiency: the retailer is targeting complementary revenue streams of €3 bn by 2028. This will be leveraged by data-driven investments in insights and retail media, as well as innovating in B2B and B2C areas. *Lower its cost base’: Ahold Delhaize’s goal of saving €5bn by 2028 will be enabled by simplifying processes, joint purchasing, and driving automation in operations and its supply chain. *Carrefour is set to launch Atacadão in mid-June.  In Carrefour’s strategy plan for 2026, the retailer highlighted its plans to bring its Brazilian concept to France. The Atacadão store will open in Aulnay-sous-Bois and will provide 10,000 sq. m of selling space. *Colruyt Group launches refrigerated lockers.  The retailer is trialling same-day pick-up for its Collect&Go online service. It has installed refrigerated lockers at one supermarket in Heusden and at the Colruyt Group Academy in Melle. They allow shoppers to collect fresh products on the same day. Orders made before 13:00 can be collected from 15:00. Its supermarket banner, Okay, is responsible for the range and preparing shopper orders. Colruyt is also trialling same-day delivery by electric bicycles in Ghent. #content courtesy- IGD insights.

An interesting look at how the popularity online grocery shopping has changed in recent years. After the Covid surge, which countries are enjoying in-store shopping again and which prefer the convenience of online? #onlinevsoffline #shopperbehaviour #ecommerce

🚀 Exciting times in FMCG and e-commerce! NielsenIQ’s latest report reveals key trends in consumption recovery. 📈 E-commerce is booming, and FMCG is bouncing back with strategic pricing and omnichannel approaches. Tap into these insights for a competitive edge and drive growth in 2024. 🌟 Dive deeper into the full report here: [Navigating consumption recovery: Opportunities for accelerated growth in the FMCG and e-commerce sectors](https://lnkd.in/gFytdaRw)

Watch the new video series from ShopFully: "Conversations on the Future of Digital for Retail"! This exclusive five-part series features insights from top industry leaders on the rapid evolution of retail and what the future holds. Don't miss it! ➡️ https://lnkd.in/ddgwR-DT #ShopFully #Retail #RetailTransformation

🛍️ Join us for an exclusive look into the present and future of shopping with ShopFully's five-part video series! 🎥💡 In Chapter 1, we uncover what motivates consumer preferences and explore the ever-evolving retail landscape. Gain valuable insights from digital experts and global retail leaders. 🚀 Watch Chapter 1 now ⤵ #RetailInnovation #FutureOfShopping #ConsumerTrends #ShopFully #DigitalExperts #RetailLeaders

🌐 Get acquainted with the future of digital retail! Our team members were featured in this episode of "Conversations on the Future of Digital for Retail," where top digital experts and retail leaders discuss the current trends and future outlook of shopping. 🛍️ The episode delves into the factors driving consumer preferences, offering invaluable insights into the shifting retail landscape. Join: Sarah Duchazeaubeneix, Ivano Garavaglia, and Stefano Portu. Don't miss out on these expert perspectives. Watch now ⇩⇩⇩ #RetailInnovation #DigitalRetail #ConsumerInsights

Laos, October 9, 2024 – Power Commerce Asia achieved a prestigious milestone by winning the Outstanding SME Award in the Digitization category. This award is a testament to the company’s commitment to driving digital transformation across all business sectors in Southeast Asia. The ASEAN Business Awards 2024 is a prestigious competition featuring 162 companies from various industries across ASEAN member states. This year, Indonesia took home two awards, one of which was secured by Power Commerce Asia for its effective and innovative implementation of digitalization strategies. With this award, Power Commerce Asia further strengthens its position as a leader in integrated omnichannel solutions across Asia. The Outstanding SME Award in the Digitization category underscores Power Commerce Asia's commitment to providing cutting-edge digital solutions to its partners. Through its omnichannel approach, Power Commerce Asia has helped various companies accelerate their digitalization processes, improve operational efficiency, and enhance customer engagement through comprehensive multi-fulfillment services. Read more at https://lnkd.in/g_jPiPcG . . #ASEANBusinessAwards2024 #PowerCommerceAsia #EcommerceOmniChannel #SupplyChainManagement #MarketplaceEnabler #DigitalMarketing

🛒 Did you know, according to the MikMak Shopping Index, that Tesco and Intermarché are the top retailers for online Grocery shoppers in the UK and in France? 🚀 Find out more in our recent guide, "New Year New Me"! #eCommerceMarketing #SocialCommerce #digitalmarketing

🌐 Join us for the Digital Master Summit: The Future of Marketing Panel on E-Commerce, Marketing, and Innovation 🚀 Speakers: Chris Edington, CEO Shopstar Tanja De Korte, MD Rainmaker Media at ShopriteX Louise Hamman, Customer and Marketing Evangelist Cameron Calder, MD Hype Digital Michael Joubert, CEO iXperience 🔍 Deep Dive into: 1️⃣ E-commerce Evolution: Transforming the online retail landscape. 2️⃣ Precision Marketing: Proven and effective strategies for the modern retail sector. 3️⃣ Customer-Centric Strategies: Building loyalty through personalized experiences. 4️⃣ Tech and Innovation Hub: Driving retail innovation with technology. 5️⃣ Omnichannel Excellence: Integrating online and offline channels seamlessly. 6️⃣ Sustainability in Retail: Navigating eco-conscious practices. 7️⃣ Data-Driven Decision-Making: Balancing personalization and privacy. 8️⃣ Global Trends and Local Insights: Adapting international best practices to the South African market. Buy tickets here: https://lnkd.in/e-Sm3kPx #DigitalMastery #RetailInnovation #FutureofMarketing #InnovationCity