Blue Tangerine’s Post

This week on The Home Builder Digital Marketing Podcast, Bill Sievertsen of Milesbrand joins Greg and Kevin to discuss how home builders can establish an effective name and a brand that will help build trust and create an emotional connection with home buyers. ➡️In the initial branding phase, a home builder determines a name that represents the company. Bill says, “…the first thing that we usually start with is the name, and the name is probably the hardest part of what we do. So, you got to find a name that not only invokes some emotion to it, that's not going to bother the client for something personal and also two, is going to be timeless, that in 10, 15 years when this community is getting ready to close out that the name is still relevant and still working and representing the brand that you've built with that community.” Once a home builder has a name, a unique tagline about what the home builder offers customers and how it impacts them needs to be outlined. Bill explains, “The second part in our process is the brand promise or tagline. So, we like to think that the brand promise is just as important as the name and that's where a lot of times you'll get some of that emotional payoff that you're looking for…So, a lot of the times for us is that brand promise is what's going to really pay off the emotion of the name.” To establish an effective brand, a home builder must know who their customers are and what they need. Bill says, “I think the number one thing is understanding your target audience, and then also kind of look at the consistency. Is your marketing paying off what people are going to see when they get to your community or see the home that you're actually marketing. And then three kind of ties these both together is the messaging. Is the messaging relevant to the audience and to the target buyer that is most likely going to buy your home or live in your community.” Listen to this week’s episode to learn more about how home builders can build a name and a brand that connects with home buyers. 🎧 https://lnkd.in/eTY6Mkcs

This week on The Home Builder Digital Marketing Podcast, John Peragine of audience town joins Greg and Kevin to discuss how home builders can market more effectively by getting to know their audience through data analytics. ➡️Home builders are directing more attention to home buyers’ needs and expectations and some resources can help builders accelerate that focus. John says, “You know, there's been a huge movement towards consumer first in many industries. The home building industry is moving in this direction, and all of real estate is moving in this direction, and companies need the technology to be able to support that. Consumers are in control. Home builders and real estate marketers need to be able to have this information on hand.” By better understanding potential home buyers, home builders can be more efficient and successful with their marketing efforts. John says, “So, the more they know about their consumer, the better they can market to them. Which will help them one, save money by not marketing to the wrong people, and then lastly, driving more sales. Because if you're putting better quality in at the top of the funnel, you should get better out at the bottom.” Home builders can dramatically boost customer-centric marketing without a great deal of time and money. John explains, “…all this information is knowable. It's available. It's easy to activate. It's not really a hard thing to do. I know data is kind of like a big, scary word, but we're a partner with Google. Within three clicks in Google Tag Manager, your account is set up, so it's pretty easy, pretty simple. So, you don't need like a lot of lift. It's not taxing. It's meant to be easy and not taxing. With this big movement towards everything being consumer first and consumers in control, as a home builder marketer, the best thing you could do is understand as much about your consumer in real-time as possible.” Listen to this week’s episode to learn more about how to understand your home buyer audience better. 🎧 https://lnkd.in/eKmQh8PP

Ever wondered how some businesses seem to effortlessly connect with their audience and achieve incredible success? let me tell you the secret often lies in having a solid marketing strategy. But what does that really mean, and why should it matter to you? let’s talk about a game-changer for your business: Marketing Strategy! 📈 First of all A well-defined marketing strategy is crucial for achieving your business goals. But what exactly is a marketing strategy, and why is it so important? ●What is a Marketing Strategy? A marketing strategy is a long-term plan designed to achieve a company’s goals by understanding customer needs and creating a sustainable competitive advantage. It involves: ●Identifying Your Customers: Understanding who they are and what they need. ●Positioning Your Brand: Defining how you want your company to be perceived in the market. ●Choosing Your Channels: Deciding the best platforms to reach your audience. ●Defining Your Product Offerings: Determining what products or services you will offer. ●Establishing Strategic Partnerships: Building relationships that can enhance your business. ●Planning Advertising and Promotions: Crafting campaigns that effectively communicate your value. Why is a Marketing Strategy Important? ●Sets the Direction: Provides a roadmap for your marketing efforts and overall business activities. ●Ensures Consistency: Keeps all your marketing initiatives aligned with your goals. ●Maximizes Efficiency: Helps avoid wasting resources on ineffective tactics. ●Boosts Success: Companies with a documented marketing strategy are 313% more likely to succeed. Key Takeaways: 1- Marketing is not just about advertising. It’s about connecting with your customers and meeting their needs. 2- A well-developed marketing strategy helps you stay focused and achieve your business objectives. 3- Understanding Marketing: Marketing is the process of connecting your business with potential customers and ensuring they understand the value of your products or services. It includes everything from identifying customer needs to creating effective promotions. What Marketing Isn’t: 1- It’s not just about ads, PR, or websites. It’s about the entire cycle of understanding and meeting customer needs. What’s Included in a Marketing Strategy? -Target Audience -Value Proposition -Product Mix -Brand Messaging -Promotional Initiatives -Content Marketing Final Thought: I’m not saying you should apply all the points mentioned above without consideration. The key is to research thoroughly, understand the market, and align your strategy with the specific objectives of your clients. Success comes from connecting the right dots and implementing a strategy that truly resonates with your audience. Share your thoughts or drop questions in the comments! #MarketingStrategy #CustomerUnderstanding #StrategicPlanning #MarketingBasics #BusinessSuccess

If you’re looking for something to learn or recommend for someone in your team, take a look at Andrew Tindall’s top-recommended #marketing books. These 13 books – including one from behavioural expert, Richard Shotton – can change the way you work and provide inspiration for your next marketing campaign. ⬇️ #marketingtips #marketingstrategy

In today's fast-paced business world, a solid marketing strategy is vital for the growth and success of your business. Effective marketing can help you connect with your target audience, boost brand visibility, drive sales, and achieve your business objectives. Here are some key steps to help you build a powerful marketing strategy for your business: 1. Define Your Objectives: Start by setting clear and measurable marketing goals. Whether you aim to increase brand awareness, drive website traffic, generate leads, or improve sales, having specific goals will guide your marketing efforts and enable you to track your progress effectively. 2. Understand Your Audience: Knowing your target audience is essential for creating targeted and impactful marketing campaigns. Conduct thorough market research to identify your ideal customers, their preferences, behaviors, and pain points. This insight will help you tailor your messaging and select the right marketing channels to reach your audience. 3. Craft a Unique Value Proposition: Communicate what makes your business unique and valuable to your customers. Your unique value proposition should highlight the benefits of your products or services and resonate with your audience. Setting yourself apart from competitors will attract customers and drive loyalty. 4. Select the Right Channels: Choose the marketing channels that align with your target audience and business objectives. Whether it's social media, email marketing, content marketing, paid advertising, or a mix of channels, focus on platforms that enable you to engage effectively with your audience. 5. Create Compelling Content: Content is king in marketing. Develop engaging and valuable content that resonates with your audience. This could include blog posts, videos, infographics, case studies, and more. Tailor your content to address the needs and interests of your target audience. 6. Maintain Consistent Branding: Consistency in branding is key to building brand recognition and trust. Ensure that your branding elements, such as your logo, colors, fonts, and messaging, are consistent across all marketing channels. This will help reinforce your brand identity and enhance customer recognition. 7. Measure and Optimize: Track the performance of your marketing campaigns and analyze the data to evaluate their effectiveness. Use key metrics like website traffic, conversion rates, social media engagement, and ROI to gauge the success of your efforts. Adjust your strategy based on insights gained from your analysis. By following these essential steps and continually refining your marketing strategy, you can establish a strong foundation for promoting your business, attracting customers, and achieving your business goals. Remember, marketing is a dynamic process that requires adaptability and innovation to stay ahead in today's competitive business environment. #MarketingStrategy #BusinessSuccess #DigitalMarketing #LinkedInMarketing

Marketing 101!! Working as a Marketing and Brand Manager for about 15 years, in MANY different industries, I have heard some interesting viewpoints from business owners. Now, working as a marketing strategist, it is my goal and job to educate on the importance of marketing and some key points you should always keep in mind! 1. Marketing is all about frequency and length! On average, it takes a consumer SEVEN times to see/hear your message before taking action. Stopping a campaign short of this won't be as beneficial. 2. When creating your messaging, make sure it is catchy, clear, and concise! You want to not only stand out and catch their attention but also make sure your customer knows exactly what you do and how to get ahold of you. 3. Have a clear goal! Is your goal to drive store sales? Be top of mind in your industry for when a consumer needs your service? Focus on one aspect of your business? Then we can work together on how to message that! 4. "Stopping advertising to save money is like stopping your watch to save time". It doesn't work that way, unfortunately. Many times, when businesses have to cut costs, marketing is the first to go. Consumers are flooded with purchasing decisions every day! Don't you want to be the one they think of? Invite them to do business with you! 5. Having a mixture of mediums to market with is always beneficial! When consumers see your brand/message on social, then hear it on the radio, then receive an email, you are more likely to stick in their minds, and increase the opportunities of them taking action! 6. Talk with a marketing company to see if they can aid in finding out more information about your current demographic of buyers. You may think you know who does business with you, but when you can know their behaviors both online and offline, you are more likely to be able to target more people like them! This is a VERY brief overview of some top tips that I have seen throughout my career! I love every aspect of marketing, and it is always changing. I think of marketing strategy like a puzzle. Finding those perfect pieces for each person is key! And those pieces vary for each industry, each brand, but having a third party like myself, who acts as an extension of your brand, but isn't in the weeds, can help you find a more direct way to get in front of your potential buyers! #marketing101 #marketingstrategy #strategist #broadcastmedia #digitalmarketing #marketingsupport #partnerships

📚📚📚📚📚📚📚📚📚📚📚 I 💕💕💕 my stacks, but admittedly I don't read a lot of mktg books. I've read 2/13 😳🤭, but some are on my to read list 🤷♀️🤦♀️. If you want to sharpen your mktg chops for 2025, here are some great suggestions from my friend Andrew...💫✨️ #readingisfun #lifelonglearning #mktg101 #researchgeek 🤓

There are some top marketing books here. Richard Shotton's books The Choice Factory and The Illusion of Choice are essential reads to understand marketing from a behavioural science perspective. How Brands Grow and Eating the Big Fish are my other personal favourites. And of course, everyone in marketing needs to read Thinking Fast and Slow - a classic! #marketing #insight #books Harriman House

How we create a campaign calendar at AJ Media Every campaign we create will fall into one of 2 main buckets: -> Sales Pieces -> Content Pieces You need a balanced mix of these to make sure you have a well-rounded content calendar. Let's break them down: 📍 Sales Pieces Sales campaigns have heavy buying incentives, such as discounts, offers, urgency, and scarcity. These campaigns can be classified into two main types: 1. Holiday Campaigns: These are tied to specific holidays and can be real (e.g., Christmas, Black Friday) or commercial holidays (e.g., National Donut Day, International Skincare Day). 2. Flash Sales: These are limited-time offers with a sense of urgency (e.g., "48 hours only" or "Only 100 units available"). 📍 Content Pieces Content campaigns do not focus on direct promotion with the discount but aim to engage and inform the audience, and also to make a sale. These can be classified into: 1. Value-Driven Content: Includes educational pieces, how-tos, and informational content that provides value to the reader. 2. Engagement Content: Includes quizzes, company updates, industry news, and fun pieces like recipes or giveaways. -> Building a Content Calendar:  1. Identify the Balance: Decide on the ratio of sales to content pieces. For instance, a 80/20 mix is the most common one. Even though some brands will go for 50/50. Find what works for you and go with it. 2. Classify Campaigns: Determine which campaigns will fall into the sales bucket and which into the content bucket. 3. Plan Around Holidays: Incorporate real and commercial holidays into your calendar. 4. Fill Gaps with Flash Sales: Use flash sales to fill any gaps in your calendar when there are no major holidays. 5. Add Value-Driven and Engagement Content: Populate the remaining slots with engaging & educational content. Would you be interested in me sharing the campaign calendar example we used for one of our clients this year - filled with campaigns and breakdowns?

Some great books on this list, a number of read, more that I haven't - but now added to my ever growing reading list! I've been in a really energised phase of learning and development since early 2024 and really enjoying and valuing the opportunity to put new learnings in to practice. Do you have any additional recommendations for anyone looking for further inspiration? #Readinglist #Goals #NewYearsResolutions #Marketing #ProfessionalDevelopment