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Today is an important day for the plastic recycling industry as the #EuropeanParliament adopted the Packaging and Packaging Waste Regulation (PPWR) and rejected the resolution on asking the European Commission to withdraw its implementing act on Mass Balance #FuelExempt. This is a huge step forward in our collective work towards circularity and a sustainable future.    Adoption of PPWR and clarity on #MassBalance Fuel Exempt to be the procedure for calculating the recycled content of plastic packaging will drive the necessary investments in technology advancements and scalability. Therefore, leveraging existing production ecosystems instead of building new ones, which would significantly avoid additional energy and carbon footprints.    Plastic must be circular, and we all need to collaborate across the value chain to make this a reality. We strongly believe that advanced recycling will be a game changer in meeting the PPWR recycled content targets of 2030 and 2040. In case you are interested to learn more about mass balancing, we suggest the following videos by Stephan Roest from Borealis: The Mass Balance Approach Explained (https://lnkd.in/eWtmCY7u) and Shell Chemicals: https://lnkd.in/enD6pcRQ #BlueAlp #BlueAlpTechnology #circularplastics #Pyrolysis #advancedrecycling #PPWR

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Laura Cramer

CCO at BlueAlp & member Supervisory Board at WWF NL

5mo

Regulatory clarity is crucial to attract large scale investments, as any innovator in the circular economy and energy transition space will confirm. The EU has an opportunity to create the framework for entrepreneurs, corporates and investors to take the leap towards a sustainable future - let’s not waste it!

Stephan Roest

Head of Circular Economy Strategic platforms at Borealis

5mo

Great news indeed from Brussels!!

Urvashi Athavale

Prosci Certified Change Practitioner | Internal & External Communication

5mo

Big step indeed! Regulatory support gives the much-needed push for innovations in plastic circularity. Investments in key technologies and partnerships will pave the way forward.

Laura Cramer

CCO at BlueAlp & member Supervisory Board at WWF NL

5mo

@ Thor Tummers, Joop Groen, Jan Paul Couwenberg, Kim Meulenbroeks; promising news from Brussels!

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