Behind the mic with Dale Koerner and Shannon Bayliss breaking down the lively debate brought back to life by marketing legend Mark Ritson on the complex dynamics of differentiation and distinctiveness. Catch the full episode coming your way tomorrow! _ #WEDOB2B #B2BMarketing #B2B #Podcast
Senior Creative Manager at Blue Ocean | The B2B Agency
1yWhile only scratch into the surface of the entire debate, but it was good to contextualise this topic for B2B within Aotearoa.