BNP Media’s Post

While many advertising industry bodies, such as the Media Federation of Australia and AANA - Australian Association of National Advertisers, support using the Media Pitch trading exercise template, Stephen Wright at Trinity P3 Global Marketing Management Consultancy argues convincingly why it needs to go in this article published today in AdNews Australia. What do you think? Should agencies be asked to commit to media rates as part of a competitive tender? Or does it drive the wrong behaviours?

💫 Global Content Spotlight: March 💫 Each month, we send an email to our network of 200+ premium publishers in North America, the UK, Australia and Singapore shouting out the latest and greatest best-in-class content. With so many amazing stories going live all day every day around the globe, it’s hard to play favourites… but we will. Here are our March highlights: 🤝 Best Brand Alignment: #HarpersBazaarUK x Liberty. | Hearst UK reached out to see if we could secure a campaign with Liberty. This helped get their first campaign over the line, and the content is stunning! https://bit.ly/3J1hU1t 🔗 Highest Link Density: Seniors Discount Club x #Juniper | SDC are pros at maximising their opportunity to drive Linkby revenue through high link density through affiliate content; this one had a whopping 71 links! https://bit.ly/4cJK7qU 🏃♀️ Speediest Turnaround: USA TODAY x QUAY | This campaign was accepted within 2 minutes, and published in ONE day (yes, you read that right)! https://bit.ly/4cEk9VT 💸 Fastest Delivering Campaign: 7NEWS Australia x Proud Poppy Clothing | After picking up the brief as soon as it hit their dash, 7News wrote a fantastic sales-focused piece that hit its full budget and its budget extension within 24 hours of going live. https://bit.ly/3U13Zyt 💞 Most Positive Brand Feedback: Rank & Style x Morphe | A detailed dedicated content piece followed by a strategic newsletter send out resulted in a very happy brand that saw “great success” from the campaign and have already re-submitted. https://bit.ly/3PNAoGa Stay tuned for next month! #LinkbyWins #PublisherWrapped #GlobalContentSpotlight #MakeYourBrandFamous

5 ways to turn your radio into a successful monetization! 📻💰 You can diversify your income with strategies such as increasing your advertising revenues, making sponsorship agreements, sharing content on online platforms and even creating your own products. Explore our blog for comprehensive­ insight into these strategie­s! Link Here ⤵ https://lnkd.in/dCSuvBqk #radiomonetize #radioincome #monetizationtips #radiobusiness #onlineradio #adrevenue #contentmarketing

While most of our ad campaigns occur in the USA, over the years we have run international campaigns across every continent. This led us down a path of wondering - are there untapped markets outside the USA? And should we be looking for more international business to take advantage of the efficient costs (CPM, CPC) in the major ad platforms? Written by Agam Jain #digitalmedia #internationaladvertising #mediabuying #adagency

📣 Calling all E-comm brands, agencies, and consultants 📣 Now is the time to test out Linkby - take us up on our $250 credit offer, available for a limited time only for new brand sign-ups to the platform! Get your brand featured in premium content across some of the biggest names in publishing. Get it while it's hot! 🔥 Reach out to me with any qs! #linkby #contentmarketing

More great content, more ad revenue 🛍️ Our CEO, Megan Clarken, explains how #commercemedia can help publishers take their monetization business to new heights: https://bit.ly/3VQ5yAX Learn more in our new report "How #commerce media will unite #advertising in 2024."

👀 Check out this ad by the brand ClickUp we found inside VidTao. Its estimated ad spend is over $895k! 💵 This ad is addressing a common pain point at the very beginning of the ad and offering a solution. 🛠️ In only 35 seconds, this ad introduces the offer and highlights its key benefits in a concise way; it includes a quick visual tutorial and showcases ease and effectiveness of use. 📽️✨ The ad closes with a clear CTA. 📢 Click here to see ALL this advertiser's YouTube ads inside VidTao👇 https://lnkd.in/dkh3Wr8s #VidTao #Marketing #DigitalMarketing #YouTube #Advertising #YouTubeAds #DirectResponse

At Andina Paid Media, we don’t just manage budgets, we optimize them strategically to drive sustainable growth. One of the key insights from our audits is that undersized budgets can severely limit campaign potential. By strategically increasing your starting budget to at least $50 per campaign, we create the necessary space for your ads to perform effectively. But the strategy doesn’t stop there. We focus on maximizing efficiency through advanced bid optimization, utilizing negative keywords and ASIN exclusions to minimize waste. The result? Campaigns that not only spend more effectively but also generate stronger ROI. Our tailored audits identify hidden opportunities for growth, ensuring every dollar you invest works harder for your brand. #AndinaPaidMedia #Paidads

I recently spoke with a maintainer of an open-source project who is new to advertising. During our call, I presented several options for monetizing their project. I emphasized that they could potentially earn more through sponsorships rather than by running Carbon Ads on their website. However, I also discussed the pros and cons of each option. Did I fail to convince them to join Carbon Ads? Not at all. It's essential to prioritize the interests of your customer in these discussions. Often, they focus on a single metric and overlook the broader perspective. Joining an ad network can provide a steady monthly revenue stream with minimal effort, compared to the time spent seeking sponsorships. At the end of the call, they expressed their willingness to try Carbon Ads and see how it works for them.

Sometimes I get on calls with founders and am astounded by their experience with other service providers Beginner mistakes from highly touted agencies Hundreds of active keywords in 1 campaign, campaigns spending below margin running out of budget, baseless attempts at keyword ranking... Surely a symptom of these agencies trying to scale too fast and too cheaply Putting an amateur in charge of their client's single biggest controllable expense This is why we put a cap on the number of clients we have at any given time Every brand deserves proper due diligence and tailored attention