In the evolving landscape of marketing leadership CMOs must be proactive growth drivers, leveraging data and insights to uncover new opportunities. As Bob Parks, Principal at Boathouse, aptly states, “The opportunity for CMOs and marketers to identify the next growth opportunities for the business is critically important, as it has the ability to change the perception of marketing in the eyes of the CEO and CFO.” The key lies in creating visibility into marketing's actual impact on revenue and growth, a feat that requires discipline and a willingness to go beyond vanity metrics. By aligning marketing goals with overall business objectives and demonstrating tangible results, CMOs can solidify their position as strategic leaders. Read more on The Drum's “2025 is the time for CMOs to elevate their game in the boardroom.” https://lnkd.in/eDxARiJC
Boathouse’s Post
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I work with marketing agencies and consultants who are tired of working more and making less by licensing them our Fractional CMO Agency System | Author of 7 books, including Duct Tape Marketing!
This article provides great insights for anyone who provides strategic marketing consulting, particularly fractional CMOs. Here's the money quote from the piece: "The eradication of the CMO role at a Fortune 100 company like UPS is arguably the sharpest attack we’ve seen on the marketing function to date. Studies have linked this downward dynamic to a lack of CEO confidence and trust in CMO leadership.“ https://lnkd.in/gQ8vtzHh
UPS’ Removal Of CMO Role Reveals The Real Problem Facing The C-Suite
forbes.com
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📊 2025: A Game-Changing Year for CMOs! 📊 It's time for CMOs to elevate their influence in the boardroom. As we approach 2025, discover key strategies and insights on how marketing leaders can drive impactful change and secure their seats at the executive table. Don’t miss out on this essential read from The Drum! #MarketingLeadership #CMO #BoardroomStrategy #TheDrum #ExecutiveInfluence
2025 is the time for CMOs to elevate their game in the boardroom
thedrum.com
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📊 2025: A Game-Changing Year for CMOs! 📊 It's time for CMOs to elevate their influence in the boardroom. As we approach 2025, discover key strategies and insights on how marketing leaders can drive impactful change and secure their seats at the executive table. Don’t miss out on this essential read from The Drum! #MarketingLeadership #CMO #BoardroomStrategy #TheDrum #ExecutiveInfluence
2025 is the time for CMOs to elevate their game in the boardroom
thedrum.com
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Chief AI Officer (CAIO) | Chief Marketing Officer (CMO) | CEO | M&A | Post Merger Integrations (PMI) | FrUN | MM
What is the current state of marketing leadership? CMS Wire share their survey findings about the role of CMOs in 2023. What strategies are driving success in this ever-changing field? Which challenges are CMOs currently facing, and how are they overcoming them? Read more here: https://lnkd.in/ddCTsrv3 #MarketingTrends #CMO #BusinessSuccess
CMOs Respond: CMSWire's 2023 CMO Report
cmswire.com
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MarTech, Digital Marketing, and Creative Talent Connector 🔗 | Driving Operations Efficiency & Strategic Growth | Military Spouse
📊 2025: A Game-Changing Year for CMOs! 📊 It's time for CMOs to elevate their influence in the boardroom. As we approach 2025, discover key strategies and insights on how marketing leaders can drive impactful change and secure their seats at the executive table. Don’t miss out on this essential read from The Drum! #MarketingLeadership #CMO #BoardroomStrategy #TheDrum #ExecutiveInfluence
2025 is the time for CMOs to elevate their game in the boardroom
thedrum.com
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Director of Employee Experience | DEI Champion | Leadership & Talent Development | Strategic Operations at Cella
📊 2025: A Game-Changing Year for CMOs! 📊 It's time for CMOs to elevate their influence in the boardroom. As we approach 2025, discover key strategies and insights on how marketing leaders can drive impactful change and secure their seats at the executive table. Don’t miss out on this essential read from The Drum! #MarketingLeadership #CMO #BoardroomStrategy #TheDrum #ExecutiveInfluence
2025 is the time for CMOs to elevate their game in the boardroom
thedrum.com
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📊 2025: A Game-Changing Year for CMOs! 📊 It's time for CMOs to elevate their influence in the boardroom. As we approach 2025, discover key strategies and insights on how marketing leaders can drive impactful change and secure their seats at the executive table. Don’t miss out on this essential read from The Drum! #MarketingLeadership #CMO #BoardroomStrategy #TheDrum #ExecutiveInfluence
2025 is the time for CMOs to elevate their game in the boardroom
thedrum.com
-
📊 2025: A Game-Changing Year for CMOs! 📊 It's time for CMOs to elevate their influence in the boardroom. As we approach 2025, discover key strategies and insights on how marketing leaders can drive impactful change and secure their seats at the executive table. Don’t miss out on this essential read from The Drum! #MarketingLeadership #CMO #BoardroomStrategy #TheDrum #ExecutiveInfluence
2025 is the time for CMOs to elevate their game in the boardroom
thedrum.com
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Group Account Director @ Cella | Staffing & Recruiting | Strategic Partner | Sales Leader
📊 2025: A Game-Changing Year for CMOs! 📊 It's time for CMOs to elevate their influence in the boardroom. As we approach 2025, discover key strategies and insights on how marketing leaders can drive impactful change and secure their seats at the executive table. Don’t miss out on this essential read from The Drum! #MarketingLeadership #CMO #BoardroomStrategy #TheDrum #ExecutiveInfluence
2025 is the time for CMOs to elevate their game in the boardroom
thedrum.com
-
2025: A Game-Changing Year for CMOs It's time for CMOs to elevate their influence in the boardroom. As we approach 2025, discover key strategies and insights on how marketing leaders can drive impactful change and secure their seats at the executive table. Don’t miss out on this essential read from The Drum! #MarketingLeadership #CMO #BoardroomStrategy #TheDrum #ExecutiveInfluence
2025 is the time for CMOs to elevate their game in the boardroom
thedrum.com
