Get to know our experts in our DUNK Diving series - a place where we spotlight our team members to appreciate their perspectives.
👋🏻 Welcome to the stage, Ashleigh!
Meet Ashleigh, our brilliant Marketing Director that leads our team to success! Her exceptional leadership keeps the team united, inspired, and continually growing.
🏀 Now, let's DUNK Dive with Ashleigh...
➡️ What does your morning routine look like?
Wake up around 5:45am for a 6am FitStop class. The 15 mins to get dressed and get there gets me up quicker because If I want to make the class I don’t have time to be slow. Head into work around 7:30. I usually record or listen to voice memo’s on my way to work. Great way to keep in touch with people plus it’s like having a personalised podcast for the drive.
➡️ For someone who doesn’t work in marketing, describe your job?
Those ads for brands that you don’t follow that you see all over your social accounts, google searches, email inboxes, and online articles. Yeah that’s me. I buy them.
➡️ What industry trend are you most excited for this year?
AI Web Design tools. I don’t have alot of experience in Web Design but I’ve always been interested being able to help clients improve their consumer’s on site experience. At the end of the day, it doesn’t matter how effective their ad creative or audience segments are if they get to site and can’t find the checkout or see what the back of the dress looks like.
➡️ Worst piece of advice you’ve received?
Just copy and paste.
➡️ What keeps you motivated?
Our industry moves so quickly so if you don’t keep up with trends, & softwares and occasions, you and your accounts fall off the back of a truck. I love how passionate business owners are and how integrated marketers are in their success so I feel responsible (& excited) by keeping them on board.
➡️ What is a common myth about your job?
If you spend enough money on advertising, you can make a product or service go viral overnight.
➡️ If you weren’t in marketing, where would you be?
I love making cocktails, hosting, and curating a space for experiences. I’d love to have my own wine or alcohol that I could then set up a cellar door for.
➡️ What’s your favourite project you’ve worked on?
When I lived in New York, we set up a collaboration with Spotify and Cole Haan and made a podcast about living and working abroad. I got to buy the media with lots of publishing networks (Forbes, New York Times, CNBC, etc) and help write the scripts with the guest speakers.
➡️ Hidden talent?
I make alot of my own clothes.
➡️ When you’re not working, where can we find you?
Running, trying new food (out or at home), at any venue that has a competitive happy hour, beach, friends houses for large dinner parties etc.
Marine Industry Consultant | Strategic Business Planning | Partnership Development | Content Capture | Social Media Distribution | Contemporary Marketing | Sales | Event Specialist | Board Advisory
1moOne of the true greats in our industry. Courtney has been an inspiration, a wonderful leader and a true friend. Congrats on 20 years to Courtney and and to Boats Group for recognising and retaining a wonderful talent 👏