BODYARMOR Sports Nutrition’s Post

Dr. Squatch has grown the natural men's personal care market with a bold point of view on marketing and their products. This has paid off with Costco distribution! Here's the display I saw this weekend. What do you think? It caught my eye, but it caught my eye because the hands together it kinda looks like.... well..... not something I really want to think of when purchasing soap. My bet is the team looked at the tray separately from the package. The tray uses the package font - ✅ ! We checked off the benefits and RTBs - it's natural, for men, and quality - ✅! Our package will showcase the brand's character holding the bars - fun ✅! The package count is clear, so value will come through - ✅! Club packaging has the benefit of having a tray for added communication and you also get a larger package to tell your brand story. Still, in the fast-paced world of retail, we can be tempted to fast-track the work and deliver something unintended. #commerce #retailinnovation #turningshoppersintobuyers

Hop into Easter with egg-citing opportunities to boost your sales! From Walmart's irresistible treats to Target's promotions, we've curated the ultimate retail roundup just for you! 🛍️ Explore our carousel for exclusive insights and start planning your egg-stravagant promotions today! 🌟 #EasterRetail #BrandOpportunities #SpringSales #PromotionMonitoring

The left-digit bias is a pricing hack that is used a LOT. Walmart and other retailers competing on value and price have been using this to get more consumers to pull the trigger. However, if you're Gucci or a nice restaurant, the price tag will end as a whole number or a zero 9 times out of 10. How can you take advantage of the left digit bias in your business?

Where are you doing your back to school shopping? Wherever you go, there's likely a quick and easy breakfast waiting for you in the refrigerated aisle. School day success means fresh pencils, folders, and a breakfast tasty enough to get them up in the morning! Look for the bright-colored boxes at the below retailers to start your school year off the right ✏️ Target Costco Wholesale Meijer Walmart #BackToSchool #QuickandEasyBreakfast

For FMCG, the grocery store is an excellent and effective place not only to sell products but also to expose shoppers to a brand. Learn more in this 60 minute webinar. https://lnkd.in/d99mPVdz

A very interesting article for those who are not familiar with the process of getting onto a shelf. For those who believe they do - keep in mind that GETTING ON is the easy part, so many products get on the shelf, get poor placement, or the packaging does not grab the consumers' attention - so they fall off in less than 18 months and face massive bill backs. And for the really smarter ones, who are killing it on road shows with Costco - keep this in mind - who is actively selling your stuff there, when you are not? No one is! Those thousands of units a day that your team sells during a road show WILL NOT be duplicated, by an stretch of the imagination, IF you make it into the case for reals.

Collecting product reviews is not easy. Especially if: - You sell to retailers - You’re a private label supplier - You sell seasonal goods - Your products retail below $5.00 - And your retailers impose review minimums within days of launch But that didn’t stop our client EverStar from collecting over 3,000 reviews … on just one SKU. Which SKU? A regularly-priced $2.98 Christmas light pack under Walmart’s Holiday Time brand. Oh, and every review was authentic, meaning no product sampling and no incentivization was used. Between Halloween and Christmas, EverStar collected over 30,000 ratings and reviews across its assortment 🤯 What did that lead to? Walmart and its private label brands, including “Holiday Time” and “Way To Celebrate!, generated awareness and their PDPs earned more traffic and clicks during the busiest time of the year for D18 and the Seasonal department. Outstanding work by the EverStar and Wholescale teams for executing for Walmart merchants and shoppers 🚀

Hi, I’m Rachel and I’ve never been inside a Costco. I know, I’m missing out. Truth be told, I’ve always lived far away from one or just haven’t had room to buy in bulk. It’s amazing how a store I’ve never set foot in can create FOMO. I thought this was an interesting read on the Costco in-store experience and how they create brand loyalty. Trader Joe’s is my Costco. It’s that store I go in needing one thing, but walk out with more than I can carry. While TJ’s is not on the same level, it has created a similar experience. Secret sauce? RESEARCH! Costco tests products on a smaller scale before launching nationwide. They evaluate the emotional and functional benefits behind a product before going big or going back to the manufacturer for product improvements. Brands often think they need to evaluate a product with a large sample, but really it is often those smaller scale face to face consumer interactions that allow you to pivot product positioning before bringing it to the larger audience. I’d love to help you evaluate your product positioning so we can get it to a place that creates serious FOMO. Let's connect! https://lnkd.in/euygicbj

Have you seen our new Complete Costco Buying Guide + In-Store Cheat Sheet yet? This is everything you need to know to find the real deals. Cheers to buying smart! https://lnkd.in/gSFx7rQ6