Bonduelle’s Post

Next up on #skimmingthecream Danny Micklethwaite Micklewaite Job title 🏆 (Vice President of Marketing (Arla Foods Foods UK) 🥛🇬🇧Arla Foods UK What that actually means is that I have responsibility for driving our branded growth strategy in the UK 📈🚀. I lead our teams across brands, innovation, media and digital 👥💡📱. We have a fantastic branded portfolio at Arla worth £1.2bn at RSV that we’re growing considerably so it’s an exciting and fast paced role 💼💰🏃♂️. What did you want to be when you grow up? 🧒 Once I had given up most boys dreams of being a professional sports person ⚽🏀 or racing car driver 🏎️ or fighter pilot ✈️ I realised that I wanted to go into something to do with business 💼. Marketing seemed interesting as it was a combination of strategy and creative ideas to deliver business growth 🧠🎨📊. How did you get into what you do? 🛣️ I did a degree in Marketing at Lancaster University 🎓 and during my studies I completed placements at brand owners and also advertising agencies 🏢🖥️. That definitely helped me confirm that I wanted a career in Marketing. After I left University I joined Pladis (formerly United Biscuits) on their Graduate Training Programme and my career grew from there 📈🍪. What qualifications \ skills do you need to do your job? 🔧📚 Certainly having a strong understanding of the key principles of Marketing is a must and still helps me today 📊🧠. However, I think I am constantly learning 🔄📚. Clearly there has been a big change in the number of channels you can use to advertise to consumers as well as things like e-commerce 📱💻🛒. Being on a Leadership Team of a business also means you need to step beyond your functional capabilities to understand areas such as finance 💰, supply chain 🚚, HR 👥 and more recently sustainability 🌱. I’m sure I will continue to learn as the world around us changes and we need to constantly adapt and improve Arla in order to keep growing and winning 🌍🔄🏆. #CareerJourney #MarketingVP #ArlaFoods #BrandedGrowth #Innovation #DigitalMarketing #BusinessStrategy #ContinuousLearning #LeadershipSkills #Sustainability #FMCG #GraduateProgram #CareerGrowth #AdaptToWin #UKBusiness #DairyIndustry

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Attention #jobseekers #opentowork #hotjob ALERT Were you part of a recent #layoff, were #laidoff? Check out this new #jobposting with Danone! I can help you navigate your search with my 20 years of experience in the industry and as a #resumewriter. I can prepare a strong ATS friendly resume to get you results and get you back to work QUICKLY! There is a lot more competition with the recent #layoffs, so it’s even more important you stand out from the competition, and you have a proven job search strategy. How I can help you: • Customized resume preparation- taking the time to thoroughly understand your expertise, not just providing a basic questionnaire or mass-produced “cookie-cutter” resume template. • LinkedIn profile preparation/optimization. • Job search coaching to walk you step-by-step through the process so you aren’t aimlessly applying to jobs and not getting responses. • Freelance Recruiter with a vast network of hiring manager/recruiter contacts to connect you to. 20 of my clients have accepted offers in 2024, 106 accepted offers for new jobs in 2023, 124 in 2021 and 112 in 2022! One obtained a $70K increase in her previous salary, one DOUBLED his salary, one a $50K increase, one a $55K increase and another a $35K increase! Visit my 120+ LinkedIn recommendations of success stories. Two recent client’s success stories: “I went from constant rejection to averaging 6 interviews a week almost overnight.” “I wanted to thank you for all of your help and assistance in this process. I am going on to start my dream job thanks to you and your guidance. I wouldn't have gotten my foot in the door without your reach and connections. Again thank you so much for everything you have done for me and for others. I am blessed to have come across you in this vast network of people." Please take advantage of my FREE RESUME REVIEW offer on my website. https://lnkd.in/g-4bcFV “Remember you only get one chance to make a first impression, make it a Professional Impression!!”   #careercoach #resumewriter #ono #nowhiring #gethired

🌱 Unlock Your Potential: Career Growth in the Food Industry 🌱 Are you passionate about food and eager to carve out a rewarding career path? The food industry offers a multitude of opportunities for growth and advancement, catering to individuals with diverse skills and interests. Whether you're a culinary enthusiast, a science aficionado, a marketing maven, or a supply chain strategist, there's a place for you to thrive in this dynamic field. 1. Diverse Career Paths: From food production and manufacturing to research and development, quality assurance, marketing, sales, and beyond, the food industry encompasses a wide range of roles suited to various backgrounds and skill sets. Whether you're interested in creating mouthwatering recipes, ensuring product safety and quality, or developing innovative marketing strategies, there's a niche for you to excel in. 2. Continuous Innovation: The food industry is constantly evolving, driven by changing consumer preferences, emerging technologies, and evolving regulatory landscapes. This creates ample opportunities for professionals to contribute their expertise and creativity to develop new products, improve processes, and address emerging challenges. Whether you're passionate about sustainability, health and wellness, plant-based alternatives, or ethnic cuisines, there's room for innovation and exploration. 3.Professional Development: Many companies in the food industry prioritize employee development and offer opportunities for training, mentorship, and skill enhancement. Whether through internal programs, industry conferences, or external certifications, you can continue to grow and expand your knowledge base, positioning yourself for advancement within your organization or the broader industry. 4. Global Reach: The food industry is inherently global, with supply chains spanning across continents and cultures. This offers opportunities for professionals to gain international experience, collaborate with diverse teams, and understand the complexities of operating in different markets. Whether through overseas assignments, cross-functional projects, or partnerships with international suppliers and customers, you can broaden your horizons and enrich your career journey. 5.Impactful Work: Food is not just about sustenance; it's about culture, community, and well-being. Working in the food industry allows you to make a tangible impact on people's lives, whether by creating nutritious meals, supporting local farmers and producers, or advocating for sustainable practices. Knowing that your efforts contribute to feeding and nourishing communities can be incredibly rewarding and fulfilling. Whether you're just starting your career or seeking new opportunities for growth and advancement, the food industry offers a vibrant and dynamic landscape ripe with possibilities. #FoodIndustry #CareerGrowth #Opportunities #ProfessionalDevelopment #PassionForFood

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Recruitment with a Cause! Here at Beyond Food we will deliver the very best food and beverage talent for the needs of today to ensure the future of tomorrow! #Talent #Recruitment #RecruitmentSpecialist #GlobalRecruiting #FoodTechnology #FoodSustainability  #FutureProtein #AlternativeProteins #CellularAgriculture #AgTech #FoodandBeverage #FMCG #HR #DataScience #BehaviouralScience #Marketing

I am fulfilled to close a great work cycle as well as being ready to join a new position in a new organization. Ready to build new goals, to rise to the new challenges, to achieve new numbers and to transform markets, with powerful ideas, customer-oriented selling stories, and professional skills like creativity, passion, leadership and teamwork. Lately, I closed a chapter for 6 years at #Upfield, company No. 1 company of plant-based products in the world, where I contributed from marketing, innovation and trade marketing roles from the beginning when this organization received business from #Unilever. Satisfied to the development and strengthening the equity of 13 brands (5 new and 8 with a long heritage in CamCar), leaving 5 of them as No. 1, and 6 within the top 3 in recall and sales in various markets; designing and executing more than 35 campaigns; launching 3 new food categories and more than 25 new products, within 10 countries (with different cultures, consumption habits, GDP and inflation); with active interaction with 7 distributors and presence in 2 channels (retail and Food Service). A long career thinking strategically in different projects, designing, creating, testing, measuring and evaluating OKRs like net sales, share, brand health, penetration levels and frequency among others, alongside a great work team. #readytothenextlevel #ChallengePassionate #SellingStories #EnthusiasticMarketer

Nestle success in the fast-moving consumer goods (FMCG) industry can be attributed to a multifaceted approach that aligns with consumer preferences, market dynamics, and global trends. Let’s delve into the factors that contribute to Nestlé’s achievements: Focus on Niche Innovation: 1. Nestle stays ahead by innovating and introducing new products. For instance, they’ve embraced plant-based alternatives and fortified foods to address health-conscious consumers’ demands.  2. Recognizing that consumer preferences vary by region, Nestlé customizes its offerings. They adapt product formulations, packaging, and marketing strategies to resonate with local tastes. Strong Brand Portfolio: 1. Nestlé’s brand portfolio includes both globally recognized names (e.g., Nescafe, Maggi) and region-specific favourites (e.g., Milo, Nido). This diversity allows them to cater to a wide spectrum of tastes and preferences across different markets.  2. Nestle has cultivated trust over decades by consistently delivering quality products. Their marketing efforts reinforce brand recognition and evoke positive associations. Distribution & Marketing: 1. Nestlé’s robust global distribution network ensures that their products are accessible across various channels, from supermarkets to online platforms. 2. They employ diverse marketing channels, including traditional advertising, social media, and influencer collaborations, to engage their target audience effectively. Sustainability & Social Responsibility: 1. Nestle prioritizes responsible sourcing, sustainable packaging, and environmentally friendly practices. This resonates with conscious consumers who care about the planet. 2. Nestle invests in community development and social programs, contributing positively to society and enhancing their brand image. In summary, Nestle success lies in its ability to balance global reach with local adaptation, innovate to meet changing needs, and uphold values that align with modern consumer expectations. By combining these strategies, Nestle maintains its position as a leader in the FMCG industry. #casestudy #business #Brand #Nestle #content #strategy #storytelling #marketing #branding

Recently, I had the honor of participating in the creation of a video that highlights the experiences of former students like me, who pursued diverse academic paths before joining the Ferrero family. This video is a testimony to the incredible journey and opportunities that Ferrero provides through its 2nd Level Master in Innovation in Food Science and Technology program. 🌟 Diverse Academic Backgrounds: The former students featured in the video come from universities around the world, specializing in animal production, food technology, biotechnology, biological sciences, and human nutrition. This diversity of knowledge seamlessly blends with Ferrero's innovative culture. 🤝 Lasting Friendships: The video tells stories of friendships born in the classroom and grown to become a part of our lives, proving that Ferrero is not just a workplace but a community that brings people together. 💼 Internships and Professional Growth: The three-month internship experience was a pivotal moment for many of us, offering an extraordinary professional experience and the opportunity to work closely with highly talented professionals. 🏆 Recognitions and Opportunities: The video also highlights moments of pride, such as winning awards and recognition for academic achievements, opening doors to rewarding careers within Ferrero. 🚀 Advice for Aspiring Interns: Lastly, the video provides valuable advice for future interns: seize every opportunity, be bold with your ideas, stay curious, and enjoy the journey. 🍫 Combining Passion and Career: For me, Ferrero represented the realization of a childhood dream, combining my passion for food and science into a career I love, surrounded by chocolate. 🎥 Watch the video here: https://lnkd.in/dHiDsmfC 👥️ Laura Borgesa, Francesca Gallio, Vittoria Russo, Roberta Pusceddu, Łukasz Badowski, Andrea Padovan, Francesco Scipioni, Federico Canzoneri #Ferrero #FondazioneFerrero #InternshipExperience #CareerJourney #2ndlevelMasterInInnovationInFoodScienceandTechnology #ProfessionalDevelopment #PassionAndCareer #AlumniStories 🍫🌍✨

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