VP Global Product & Merchandising | MBA Luxury Brand Management | General Manager | Strategy |Luxury | Retail | Fashion | Marketing | Sustainability
Looking forward to reading The GANNI Playbook next month. When the fashion landscape falls short on accountability, Ganni is committed to acting responsibly, authenticity and where possible, sustainability. For example their goal of using 90% of preferred materials by 2025 is ambitious and inspiring, citing cancelling colours of a best seller until a suitable replacement material is found. Hoping their actions and shared learnings will inspire action as they ‘demonstrate the principles of a responsible business, where greater purpose co-exists with financial ambition’. There is also something special about GANNI creativity, where pieces are worn season after season and always pass the ‘Does this spark joy?’ test at every wardrobe edit! Therefore already embodying conscious consumption, by the very nature & desirability of the collections. #responsibility #sustainability #action #authenticity #accountability #gannigirls #ganni Brooke Roberts-Islam