Bonnie Sussman Strominger’s Post

Are you looking at other food and beverage brands who… 1. Have a strong and unique visual style 2. Are creating a connection with their audience through emotion/humour/values/narrative (a bit like the sassy pig who's a great chef below). 3. Use visuals to shout about what makes them unique compared to others 4. Are getting shared/talked about online or by people you know And wondering how have they reached that point with their brand identity? How could I do that for my brand? Then I would love to open up a conversation about how we can make that happen. It may seem a long way off but it totally is not! DM if you want so more info or to book a call to chat more 😁. #brandingagency #designagency #brandidenitity #foodbranding #drinksbranding #brandingstudio #foodandbeveragebranding

In recent weeks, two iconic brands, The Coca-Cola Company and McDonald's, have captured my attention with marketing campaigns seamlessly integrating anime and K-pop culture to engage global audiences. These initiatives highlight the ever-evolving nature of marketing, emphasizing the importance of maintaining brand identity while embracing current trends. "WcDonald's", a global campaign by McDonald's pays homage to its fictional portrayal in the anime and manga universe, while, Coca-Cola's "Coca-Cola K-Wave Zero Sugar" celebrates K-pop culture through a limited-edition beverage blending classic `Coca-Cola taste with a K-pop-inspired twist. Leveraging the emotional connection fans have with anime and K-pop, both brands effectively boost brand affinity and engagement. These campaigns employ similar strategies, such as global fan engagement, nostalgia evocation, trend adherence, limited-time offerings, collaborations with industry experts, immersive experiences, and interactive gamification. These initiatives showcase the power of marketing to transcend cultural boundaries and forge meaningful connections with diverse audiences. #marketing #campaigns #mcdonalds #cocacola #anime #engagementstrategy

🐊🍽️ Michelin-star chefs and mall-loving teens—what do they have in common? 𝐓𝐡𝐞𝐲 𝐩𝐫𝐨𝐮𝐝𝐥𝐲 𝐬𝐩𝐨𝐫𝐭 𝐚 𝐩𝐚𝐢𝐫 𝐨𝐟 𝐂𝐫𝐨𝐜𝐬. A surprising duo, right? But it’s this unexpected pairing that sparks a second look, a moment of pause and a chuckle. Welcome to the world of contrast marketing! Contrast marketing disrupts the familiar and frames it in a new light. It’s when you realise that Crocs can be as suitable for a busy kitchen as they are for a casual stroll through the shopping centre, that you start to appreciate the universal appeal of the product. They are not only comfortable but also versatile, meeting the needs of professionals and laid-back consumers alike. ✅ People enjoy surprises. They revel in the unexpected. And that's where contrast marketing works its magic. "𝘐𝘵 𝘴𝘩𝘰𝘸𝘤𝘢𝘴𝘦𝘴 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘪𝘯 𝘸𝘢𝘺𝘴 𝘱𝘦𝘰𝘱𝘭𝘦 𝘮𝘪𝘨𝘩𝘵 𝘯𝘰𝘵 𝘩𝘢𝘷𝘦 𝘪𝘮𝘢𝘨𝘪𝘯𝘦𝘥, 𝘮𝘢𝘬𝘪𝘯𝘨 𝘵𝘩𝘦𝘮 𝘵𝘢𝘬𝘦 𝘯𝘰𝘵𝘪𝘤𝘦, 𝘢𝘯𝘥 𝘭𝘦𝘢𝘷𝘪𝘯𝘨 𝘵𝘩𝘦𝘮 𝘸𝘪𝘵𝘩 𝘢 𝘴𝘮𝘪𝘭𝘦" So, if you're plotting your next marketing move, consider incorporating contrast. Show your audience a fresh, unexpected perspective that makes them stop, think, and smile. After all, a dash of surprise can go a long way in making your product memorable. 😉 What unexpected pairings can you think of that would make for an engaging marketing campaign? #ContrastMarketing #MarketingStrategy #SMM #EA #DiGieTals

The proof is in the juice. 🫡 so, ZEST sounds cool and all but I bet you're wondering what it's like to work with me & the Making Lemonade team? 🍋 We have the proven experience and fresh approach to deliver a winning strategy to set your brand up to do some epic sh*t and makes some noise. but, don't just take it from us, hear it from the zest in the beauty biz! ✨️ Our diverse team of doers, dreamers and lemon squeezers bring expertise from the best in the biz such as: Estee Lauder, Ulta, DoorDash, Sephora, BoxyCharm, QVC, and more. Together with strategic partnerships, the Making Lemonade team dons our lemon-colored glasses so we can be the secret ingredient to successful launches of emerging female-founded indie brands, viral campaigns, organic growth, and increased sales. Our partnerships include IPSY, Boxy Charm, Fab Fit Fun, and we’ve worked with top retailers such as Sephora, Ulta, HSN, QVC, Credo and more! We bring all of this and more to our ZEST Brand-Building Immersive program, crafted specially for beauty and wellness founders, leaders and dreamers. Tomorrow is the LAST day to enroll in our BETA program at our special intro pricing, which kicks off this Monday 🥳! We still have a few calls on the books so if you were late to the party and you're interested in learning more grab a spot on my calendar for this week and let's get you in before kick off! 💛 https://lnkd.in/eGbrqTJb #beauty #beautyindustry #beautybrand #wellness #founder #femalefounder #brandbuilding #brandbuilder #community #marketing #storytelling

I'm a sucker for Starbucks fruit toast. Lovely coffee catch up earlier with Lisa Muckle, talking all things profile and branding. If you're looking to build your profile or widen your connections, she's got some great events coming up, with Nachural that will help you to do just that. #profileraising #brandrecognition #marketing #businessdevelopment

I find the insights on #ExperientialMarketing in this article compelling and timely. In a world inundated with #advertisements, #TraditionalMarketing tactics often fall flat. Experiential marketing stands out by creating immersive, emotional experiences that engage consumers in meaningful ways. The statistics are telling — 91% of participants report more positive feelings towards brands after such experiences, which can significantly influence #purchasing decisions. This reminds me of Dunkin' Donut's ad of 2012 where coffee aroma in the bus made the customers hop into a Dunkin Donut shop, next to the bus-stops. To experience something is always a top notch thing, that can never be ignored; and using that in marketing can turn consumers into #BrandAdvocates, amplifying awareness as they share their experiences online (in today's social media age), extending a brand’s reach organically. I believe experiential marketing not only differentiates brands but also makes memories that truly matter. It goes beyond one-way messaging, inviting customers to participate and engage on a personal level even. By tapping into emotions and offering meaningful interactions, brands build trust and loyalty. It's about creating moments that resonate long after the event, making the brand unforgettable in a way that standard ads simply can’t. What resonates with me is the potential for brands to differentiate themselves through genuine interactions, turning passive consumers into active participants. Nike’s House of Innovation exemplifies this, transforming shopping into an engaging adventure. The emphasis on creating lasting memories can never be underrated as it evokes emotions and emotions are always powerful. In today's digital age and AI taking every space, delivering tangible experiences can make a lasting impact. Overall, I believe that investing in experiential marketing is essential for brands seeking to foster deeper connections and stand out in a crowded marketplace. 🍩 Watch the Dunkin' Donuts Flavor Radio Ad here: https://lnkd.in/gQBqBF9V 👟 Nike's Digital Retail Experience: https://lnkd.in/grDDzdgA Read the article here: https://lnkd.in/gBp9X-Wg

Ready to stir up the alcohol experiential scene this summer? Here's your quick mix for success: 🔍 Legislation & Responsibility: Ensure your campaign is as smooth as your spirits by sticking to regulations and promoting responsible enjoyment. 📍 Location, Location, Location: Pick the perfect spot where vibes meet eager taste buds. Think bustling festivals and lively sporting events for maximum engagement. ⏰ Timing is Key: Match your offerings to the season. Refreshing summer sips? Yes, please! 💬 Engage & Connect: Beyond just a taste, offer a story. It's the personal touch that turns samplers into fans. 🌿 Sustainably Served: Eco-friendly practices aren't just good for the earth; they're now expected by your audience. To get you set up for your next experiential campaign, we can offer a curated selection of spaces for both: Retailing alcohol: https://lnkd.in/ekYnXZCb AND Sampling alcohol: https://lnkd.in/eYdTTX3n So check out the one that's right for you! #AlcoholMarketing #experientialmarketing #brandactivation #summeractivation #midjourney #aigenerated #ExperientialSuccess #SummerSips

You ain't foolin' no one! "Look at our great brand culture, everyone is so happy eating pizza together!" You ALL know the picture I'm talking about. The one where the brand tries to make you feel like they are some beacon of humanitarian light when we all know those pizza eating junior employees are... miserable 😫 . Brands love fooling themselves but the problem is... Brand is all about getting your audience to see themselves in you. Which is why: 🔹 Every little thing you do matters - it all signals something 🔹 Don't create noise & mental clutter. Being "seen" should be very focused. 🔹 Be genuine - Above ALL else. If it's not real it's not gonna work. Too many brands fool themselves into thinking they're putting out authenticity when it is anything but. #brand #marketing

Some valuable insights from Benjamin Dollard about the strategies employed in an ever-changing landscape : Innovation, consumer engagement and the power of storytelling 🍇 #WineIndustryInsights

There's a lot to consider when it comes to drink strategy, but there are very few areas more important. Your signature serve is a pillar of your brand's communication - make sure it's executed properly 🦋