One week ago I was driving home from the Revenue Operations Alliance Summit and let me tell you how humbling it was connecting with others who struggled with the same things professionally. The last 2 companies I served were small groups striving for growth. A lot of orhanizations that have established and understand the need for RevOps professionals are typically middle and larger sized companies, but they are all struggling to keep up with their insanely fantastic and overwhelming growth. There needs to be a blend, the best of both worlds where you are building a RevOps team WHILE scaling, not as an afterthought. How do you make a business case for something "new" when the rest of your business is still operating like it would have 20+ years ago? 🤔 It's time to face the music. We want MORE as individuals and organizations. You invest in your personal health and needs by eating your greens and saving up in that 401K, but you're not likely as quick to jump into investing in the long term health of your company with the right structure growth plan because dollars are moving now. Last week at the summit we discussed the average tenure of a CRO is 18 months. EIGHTEEN MONTHS! When on average it takes about a year to get ramped and a thorough understanding of the business, industry, and market needs, many expect results and change immediately, but hate the impact to company culture that comes with a massive sudden shake up. RevOps is an investment in your business. A revenue operations team is designed to serve all revenue impacting arms of the organization. What other strategies are you using to connect sales, marketing, and product to establish the unit that truly is your revenue opportunity? Any of these branches can cause total misalignment and derailment in the business if they aren't in sync. It's time to weave better intentions into our organizations. Just like the quilts my grandmother makes for each of her descendants, these works of art remind us that good things take time- but gosh how beautiful are they when they are done! Check out the image in the comments that represents all the thoughful, creative, and dedicated time spent to create such beautiful works of art. These are intentionally made to be kept for years and are a meaningful reminder of those who are with us along the way.
First in-person event of 2024 ✅ It was the first time Revenue Operations Alliance has been in Austin and what a two days it was 🔥 A massive shoutout to the awesome speakers that joined us on stage 👇 Joshua Hoffman Kristen Argy Kessler Imani Chopin Javier Molina Amber Witherbee Jeffrey Offerdahl Megan Clark Aleeph Mir Jenn Glabicky Ian Lazarus Bonnie T. Ronen Idrisov 🪄 Aviv Bergman Katelyn Cox and our awesome host Laura Wheeler 👏 📍 Next stop for the team: New York on March 21 & 22 #revenueoperations
Strategic Project Management | Strategic Sales, Marketing, & Account Management
7moThe art