Boots Media Group’s Post

⚡ We're thrilled to share that Georgia Martin, Partnership Director at Boots Media Group, will join as a panelist in our upcoming webinar, The Power of Three: The In-Store Opportunity. Georgia joined the SMG agency network in 2016, beginning as a client executive on the {Capture} team. More than eight years later, Georgia now leads a team of dozens of commerce media specialists working to deliver award-winning results for Boots UK and its supplier brands. 🛒 Here’s what to expect in The Power of Three: The In-Store Opportunity. 1. How brands and retailers can integrate in-store retail media within an overall omnichannel retail media strategy, reaching shoppers across their entire path to purchase. 2. The insights and data brands really need from their RMN partners to plan and evaluate in-store retail media effectively. 3. How in-store retail media will evolve as technological capabilities develop and as retailers modernize stores to support richer experiences for consumers and greater media opportunities for brand advertisers. 🔗 Secure your spot and register to attend now: https://lnkd.in/eNicZ4aD More speaker announcements coming soon, so watch this space! 👀 #retailmedia #retail #webinar #commercemedia

📣🎤 Tune in tomorrow at 4pm BST 📣🎤 Our Partnerships Director, Georgia Martin, will feature on Threefold‘s webinar, The Power of Three: The In-Store Opportunity tomorrow 🗣 The webinar will cover actionable insights for retailers, brands and agencies to get omnichannel media right - Don’t miss your last chance to register! 🤳 #RetailMedia #OmniChannel #Insights

Tomorrow, our Chief Commerical Officer, Lee LeFeuvre, will be taking the stage at MAD//FEST 🎤 ⏱ Lee's session will focus on Retail Media Mastery: 15 Years, 15 Lessons, 15 Minutes... Retail media has evolved significantly over the past 15 years, but at its core, it remains simple. Retailers that focus on onboarding the right partners, deploying the right tools, and getting back to the basics of retail media stand to win by developing long-term, data-backed strategies and activating omnichannel commerce media campaigns. 📈 Join Lee at 4:10 pm as he guides you through the top 15 lessons needed to succeed in this rapidly evolving retail media landscape. Our partners at Boots Media Group and Co-op Media Network will also take the stage tomorrow... Catch Ollie Shayer at 11:00 am speaking on: The Truth Behind Retail Media Evolution in the UK. While Dean Harris discusses: Time to Wake up the Sleep Giant of Retail Media at 12:50 pm. It's looking to be an insightful day full of thought-provoking content. You can view the full agenda using the link in the comments 👇 We looking forward to seeing you there! Plan-Apps | {Capture} | Threefold #RetailMedia #MadFest

Retail Media 3.0 stands as a pivotal evolution in strategic marketing, unlocking vast potential through the power of partnerships and insights. To gain brands' sustained support, retail media networks (RMNs) must match the media excellence of top advertising giants and leverage first-party data to build deep, insightful partnerships. Our recent survey echoes a clear demand for full-funnel reporting and omnichannel experiences. Leading RMNs are now focusing on either media excellence or insight-rich partnerships, yet the path to fully realize Retail Media 3.0 requires excelling in both. Retail media, though underappreciated in the C-suite, can revolutionize brand-consumer engagement amidst a fragmented media landscape, making it an indispensable tool for marketers: https://lnkd.in/gfas3dSB #RetailMedia #CMOStrategy #Retail Boston Consulting Group (BCG) Lauren Wiener Leora Kelman Brad Jakeman Mark Abraham

eCommerce — Retail Media Networks: Funding & Responsibility Insights 📊✨ Fun Facts: (3) 🎉 62% Shopper marketing teams are primarily responsible for the planning and placement of retail media activities. 🎉 59% Brand budgets now lead as the top source of retail media funding, up from 45% a year ago. 🎉 49% Shopper marketing budgets follow closely as the second leading source, down from 53% last year. Key Themes: (2) 🔐 Broader Integration — Marketers, particularly in CPG companies, are increasingly integrating retail media networks (RMNs) into their broader marketing strategies, recognizing their potential to drive full-funnel outcomes, from awareness to conversion. 🔐 Team Collaboration — While Shopper Marketing teams continue to dominate responsibility across planning, placement, creative, and measurement, Brand Marketing and Media teams are playing more significant roles, especially in planning, creative execution, and measurement analysis. Now what? (2) 1️⃣ Leverage Cross-X Collaboration — Ensure that RMN strategies are developed collaboratively across Shopper Marketing, Brand Marketing, and Media teams to maximize impact across the funnel. 2️⃣ Optimize Funding Sources — With Brand budgets now taking the lead in RMN funding, marketers should align budget allocation with strategic goals to enhance retail media effectiveness. Source: ANA Retail Media Networks Report Credit: Roger Dunn #retailmedia #marketingstrategy #cpggrowth #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

Ahead of the Path to Purchase Institute's Retail Media Summit next week, Cyndi Loza interviewed leaders in the in-store retail media space including GTV CEO, Marlow Nickell. Read on to learn more about: -Why so many CPG brands consider in-store marketing to be “the next frontier” in their advertising -How brands can overcome challenges like organizational silos in order to invest in in-store media -What the future looks like for in-store retail media If you'll be at the conference in Chicago next week, don't miss our panel for more on how brands (and retailers) can grow with this evolving channel. https://lnkd.in/gQ48vhew #retailmedia

ANNOUNCING: VIRTUAL C-STORE SHARE GROUP MEETING “Let's Talk - Live®” [May 29 & 30, 2024] What is a C-Store Share Group? Essentially, it's a meeting among non-competitive CPG brands selling in convenience stores where they share best practices and lessons learned with like-minded industry peers while learning from others to accelerate their business growth. Who's hosting? The folks at Retail Performance Management, LLC and CMS Inc bring 25 years of Share Group management to their "Let's Talk - Live®" format experiences. In addition to lively discussion, members gain a network of peers with whom to communicate. Who's attending? It's too early to tell but take a look at the list of CPG manufacturers participating in the various share groups available: https://lnkd.in/eWyBVYdR What does Axonet have to do with this? Axonet will attend as a guest speaker sharing insights specific to C-stores and Retail Media. > Axonet aggregates first-party C-store shopper data and retail media touchpoints across retailer brands into a single Retail Media Network > By doing so, Axonet empowers CPG companies to leverage specific C-store audiences and omnichannel media touchpoints with closed loop-attribution > Axonet will be on-hand to discuss their views on the C-Store Channel and how their capabilities can be most useful for your success To learn more, comment below or reach out to Mark Duss (mduss@rpm-llc.com) or Linda Potvin (lpotvin@rpm-llc.com). #conveniencestores #cpgmarketing #sharegroup #retailmedia

'📢 John Lewis unveils retail media platform to connect shoppers with brands 🛍️💻. John Lewis has unveiled a host of new retail media plans to help brands connect with shoppers on its website. 🌐🎉 #JohnLewis #RetailMedia #OnlineShopping #BrandConnection' by Retail Gazette about John Lewis & Partners

Just returned from an incredible experience at DMEXCO in Cologne representing dunnhumby and Tesco Media and Insight Platform! 🎉 The event was a powerhouse of insights, innovations, and networking, with retail media being one of the hottest topics on the agenda. Tesco Media and Insight Platform's success was presented in a Masterclass given by Catherine Bell and Emma Foley and Connor Chappell participated in a panel on in-store media. Whilst the rise of Retail Media is no longer new news, I found the below topics to highlight the immense progress being made: - Offsite Media Expansion: One of the most exciting developments was how retailers are extending offsite media beyond their own properties. Brands can now leverage retailer data to reach consumers across the web, social platforms, and even connected TV, allowing for broader reach while maintaining precise targeting. 🌐 This is opening new doors for customer acquisition and brand visibility. - Omnichannel Strategies: The seamless integration of online and in-store experiences through retail media was a major focus. Brands are now able to optimize campaigns across multiple touchpoints, driving conversions both online and in physical stores. - The Power of Collaboration: One key takeaway was the importance of collaboration between retailers, brands, and agencies to maximize the value of retail media. By sharing data, insights, and expertise, they can create truly impactful campaigns. Attending DMEXCO was a fantastic opportunity to stay ahead of the trends, meet inspiring professionals, and learn from industry leaders about how retail media is reshaping the future of advertising and commerce💡 #RetailMedia #TescoMediaandInsightsPlatform #dunnhumby #DMEXCO #DigitalMarketing #Omnichannel #AI #DataDrivenMarketing #Innovation #AdvertisingTech

Did you catch us on yesterday's ‘Mastering Retail Media Fundamentals with Boots Media Group’ webinar with SMG? 💙 The session was packed to the brim with insights into the fundamentals of retail media and how important it is to get the core principles right. As well as what NOT to do and what to look out for! 🔍 👀 Hosted by SMG’s CEO Samuel Knights, our very own Ollie Shayer, Omni-Media Director at Boots UK and Rosie Houston, Managing Director at Boots Media Group joined Matt Atlay, Retail Media Director at L'Oréal, Victoria Keenan, Marketing Director UKI at Bayer | Consumer Health for a 360 view on the topics. Here are just some of the insights from our panel of industry titans 💡 Ollie, on the importance of customer centricity, said: 🗣"Collaboration between brands and retailers is essential as they both strive to meet customer needs. By combining the strengths of reputable brands with retailers who have strong consumer trust, significant benefits can be realised." On integrating retail media into the business, Rosie advised: 🗣"For retailers, it's about bringing the whole business on the journey, backing from the total business really does drive a successful RMN as internal structures may need to be reviewed to ensure channels don't live in silo." When looking at which channels and objectives you’re working too, Matt impressed that: 🗣“It's crucial not to overlook broader consumer objectives and to avoid being overly fixated on meeting every single metric for each campaign." Victoria added on the importance of consumer data privacy:  🗣"Only 38% of consumer packaged goods (CPG) companies are currently utilising clean rooms. AI is becoming ubiquitous and can aid in optimising targeting strategies and creative outputs for better results." Missed it? Don't worry we’ll be sharing the full recording soon. 📽 In the meantime, you can read the top ten takeaways here 👇 #RetailMedia #RetailMediaFundamentals #RetailMediaNetworks https://lnkd.in/echUNMYF