Threefold

With 15+ years of experience building and operating 10+ Retail Media Networks, we know more than most retail media isn't new. It's just become more exciting. If there's one constant, it's that effective retail media benefits all: 1️⃣ Retailers 2️⃣ Brands 3️⃣ Shoppers Through creative thinking and precision planning, our experts typically double a retailer’s existing RMN within two years, driving iROAS for supplier brands. Whether through our robust consultation services, immersive white-label solution, or our proprietary SaaS Plan-Apps technology, our experts know how to put a retailer’s media network on a path for substantial and sustainable growth. No matter where you are on your journey, Threefold can help. Schedule a call with our team today to understand how. ✉️ hello@threefold.team #retailmedia #retailmedianetworks #commercemarketing

🏪 How important is the brick-and-mortar retail store to consumers in an age where e-commerce has provided more options than ever to purchase? Is there even such a thing as an "average shopper" in 2024? ⚡ Arjun Chakravarti, Managing Partner at Cogknition Analytics, will offer insights on these key questions and more when he joins The Power of Three: The In-Store Opportunity, streaming September 10 at 11 a.m. EDT. 🔗 Register to attend the final webinar in our The Power of Three webinar series here: https://lnkd.in/ezeBbMix Arjun will be joined to chat all things omnichannel retail media by fellow panelists: Georgia Martin, Partnership Director at Boots Media Group Amber Stoeber, Customer Marketing Manager at Molson Coors Beverage Company 🛒 Amber Roberts, Partnership Director at Threefold, will kick the webinar off with a 10-minute presentation about the state of omnichannel retail media, the benefits of leveraging the store as part of a comprehensive strategy and how SMG's partner Retail Media Networks have successfully leveraged the store to drive results for brands and build experiences for shoppers. Register now & we'll see 👀 you then! #webinar #retailmedia #commercemedia #retail

📰 Justin Sparks, VP of Business Development, explains why not everything needs a "buy it now" button and why a more metered approach is better for achieving results. 🚫 Not everything, everywhere online needs to be a shoppable moment. Don’t lose sight of the art of marketing just because we have a little more science these days. Effective advertising campaigns need a balance of both and those at the frontier will get this right. 🔗 Subscribe to Unfold, and get Justin's full insights here: https://lnkd.in/eC2S9HAX

How are brands approaching in-store retail media as part of an omnichannel strategy? Amber Stoeber, Customer Marketing Manager at Molson Coors Beverage Company, joins The Power of Three: The In-Store Opportunity, to share her insights. 🛒 Amber will join fellow The Power of Three panelist Georgia Martin (Partnership Director, Boots Media Group) and moderator Amber Roberts (Partnership Director, Threefold) to discuss hot topics, including: ⚡ The evolution of omnichannel retail media as more retailers lean into brick-and-mortar touchpoints. ⚡ In-store digitization and how emerging technologies enable greater opportunities for brand advertisers and better experiences for consumers. ⚡ Strategies to plan and implement omnichannel retail media campaigns that reach shoppers across their paths to purchase. Don't miss these insights during the third and final episode in The Power of Three webinar series. Join us on Tuesday, September 10 at 11 a.m. EDT for perspectives you can't get elsewhere. 🔗 Register now to secure your spot: https://lnkd.in/eNicZ4aD #retailmedia #retail #webinar #adtech

🤝 We're hiring a Partnership Director/VP on our North American team to lead our first North American retailer partnership. What does leading an SMG agency network Retail Media Network partnership entail? We tapped Matt Hinton, Partnership Director at Morrisons Media Group, to share what his days look like as the head of a partnership with a major retailer (plus what it's like to work at SMG)! #retailmedia #commercemedia #hiring

⚡ We're thrilled to share that Georgia Martin, Partnership Director at Boots Media Group, will join as a panelist in our upcoming webinar, The Power of Three: The In-Store Opportunity. Georgia joined the SMG agency network in 2016, beginning as a client executive on the {Capture} team. More than eight years later, Georgia now leads a team of dozens of commerce media specialists working to deliver award-winning results for Boots UK and its supplier brands. 🛒 Here’s what to expect in The Power of Three: The In-Store Opportunity. 1. How brands and retailers can integrate in-store retail media within an overall omnichannel retail media strategy, reaching shoppers across their entire path to purchase. 2. The insights and data brands really need from their RMN partners to plan and evaluate in-store retail media effectively. 3. How in-store retail media will evolve as technological capabilities develop and as retailers modernize stores to support richer experiences for consumers and greater media opportunities for brand advertisers. 🔗 Secure your spot and register to attend now: https://lnkd.in/eNicZ4aD More speaker announcements coming soon, so watch this space! 👀 #retailmedia #retail #webinar #commercemedia

Last year we partnered with our amazing friends at Path to Purchase Institute to bring the first ever Retail Media Summit to the UK. The event was a huge, sell out success and so this year we're bringing it back together, bigger and better. Retail Media is still such a nascent industry and these days are a special chance to bring all the leaders from both brands and retailers together to help form and shape it into the future. This year's theme is The Great Retail Media Debate where we'll be testing often peddled hypothesis and separating the hype from the reality of running and investing in a great Retail Media Network. The event is free to Brands and Retailers and is already nearly full. We already have confirmed presence from all the top Retail Media Networks in the UK including Asda, Morrisons, Tesco, Sainsbury's, Boots UK, Currys plc, Co-op, The Very Group, Deliveroo, John Lewis & Partners, Stonegate Group, B&Q and many coming over from the US too including Kroger, WHSmith North America, CVS Pharmacy to give us a chance to learn from each other. So if you're playing a leading role in this industry it is a must attend event and we'd love to see you there. You can find out all the info you need in the link in the comments below. SMG #RetailMediaSummitUK #RMSUK2024 #retailmediaevent

🤔 Is there such a thing as too much of a good thing? We think so. Not every media touchpoint is a touchpoint that needs a “buy now” or “add to cart” button. Not everything needs to be shoppable and transactable to be effective in moving consumers to the point of purchase. In this edition of Unfold, the retail media newsletter from the experts at Threefold, Justin Sparks, VP of Business Development, explains why turning everything into a shoppable moment is an industry over-correction. ➕ Plus: 📂 How Macy's and Rokt are teaming up to serve non-endemic ads to consumers online. 📂 Why Lowe's Companies, Inc. is rebranding its media network and adding new channels and touchpoints for brand advertisers. 📂 What ShopRite customers will see from brands in the pharmacy section courtesy of new signage from Grocery TV. ⚖ And our experts weigh in: ✍ Client Director Tara Hekmat offers insights into why retailers' retail media propositions are lagging behind (and how they can get ahead). ✍ Media Director Kate Hopkinson explains why shoppable TV advertising is the the future of retail media. ✍ Managing Director Sean Crawford helps inform EMARKETER's latest report on commerce media. #retailmedia #commercemedia #adtech

☝ Nearly every retailer has a Retail Media Network, but not all Retail Media Networks are created equal. Client Director Tara Hekmat shares five reasons retailers are lagging behind & six ways they can get ahead! But first, what describes basic retail media? 1️⃣ Limited Data Utilization: Minimal use of customer data beyond basic demographics, leading to broad – and often ineffective – targeting. 2️⃣ Disjointed data: Disjointed advertising efforts that do not properly integrate data signals from a variety of channels, including from digital on-site, digital-offsite and in-store, missing the opportunity to provide a unified customer view for advertiser brands and a true omnichannel approach to retail media. 3️⃣ Trade-Centric Approaches: Focused primarily on promoting specific products and promotions from brands, rather than delivering creative brand-led communications that enhance the overall customer experience and build long-lasting relationships between retailer, brand and consumer. 4️⃣ Performance Metrics: Reliance on basic performance metrics like impressions and clicks without deeper analysis of the customer journey, conversion paths or more in-depth and holistic measurement metrics. 5️⃣ Crossed Wires: As merchandising-first organizations, retailers don’t always understand what brand advertisers and advertising agencies on the buy side need to effectively plan and evaluate retail media campaigns. As a result, brands are ill-equipped to understand the effectiveness of their advertising, and retailers are unable to determine how to best evolve their offering to secure repeat brand investment. #retailmedia #retailmedianetworks #commercemedia

Our Media Director, Kate Hopkinson, shares her insights with Retail Week on the future of shoppable TV ads and how they’re transforming the retail landscape 👇 With the rise of interactive advertising, brands have the unique opportunity to engage consumers like never before. A must-read for anyone interested in the evolving world of retail media. 🔗 https://lnkd.in/d8scGhKf Megan Robinson #RetailMedia #ShoppableAds #RetailInnovation #TVAdvertising #RetailTech