Writer/co-founder of The Gaming Juice, former EP and co-host of #LiveOnTheLine, sports media strategist, available radio/TV voice
The ESPN/Penn deal ushers in a new era, already underway for quite some time, in sports media. Some viewers will express disdain toward recent industry developments, but the influence of sports betting companies on media brands is written in permanent ink. Money talks after all. Plus, many audiences strongly desire additional action in their sports viewership. It raises engagement. It bolsters time spent. And it significantly enhances overall interest, even in a random Hawaii football game kicking off at midnight EST. Yes, there's always the Hawaii game. Fantasy paved the way years ago. It was mocked for over a decade before flowing down the mainstream. The inundation of spreads/totals/props will, at first, turn some off, but eventually their infusion into game coverage will become comfortably familiar. No more tongue-in-cheek references need apply. Most exciting for voices like this balding blatherer, expect more content initiatives in short order. It's a glorious time for the business. Upward. Onward. #sportsbetting #sportsmedia #sportsbusiness
Matt Anaya
1y
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Educating and Empowering Student-Athletes | Media and Public Speaking Coach | Award-Winning Storyteller and Copywriter | From Resilient to Resolute 🎙️✨
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