Brand Health’s Post

Read about the do’s and don’ts of brand salience as our Head of Strategy Sallie Bale writes on how this metric is key to becoming the consumer choice. https://lnkd.in/eKzmub33  #brandsalience #consumerchoice #topofmind

Interesting and insightful article from Sallie Bale - worth a read 👇

Get started on the path to #brandexcellence. This blog post shares brand tracking best practices, helping you keep a pulse on brand health, measure ROI, and achieve your business goals. Read more #marketingtips https://hubs.ly/Q02cGRjc0

Inspired by the insights of Jenni Romaniuk in "Better Brand Health," our latest article dives deep into 𝘄𝗵𝘆 𝗺𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱'𝘀 𝗵𝗲𝗮𝗹𝘁𝗵 𝗶𝘀 𝗮 𝗻𝗼𝗻-𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 for your business. ⚡️ 5 Reasons to measure your Brand Health: ➡️ 𝗨𝗻𝗹𝗼𝗰𝗸 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗩𝗮𝗹𝘂𝗲: Dive beyond short-term metrics and discover the untapped potential of brand-building channels. ➡️ 𝗕𝗲 𝘁𝗵𝗲 𝗙𝗶𝗿𝘀𝘁 𝗖𝗵𝗼𝗶𝗰𝗲: Make your brand the top contender in consumers’ minds, ready to be picked when they are ready to buy. ➡️ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗣𝗼𝘄𝗲𝗿: Learn how a strong brand can afford strategic pricing moves without lowering its value. ➡️ 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀: Boost your marketing efforts with the solid foundation of brand trust and recognition. ➡️ 𝗔𝘃𝗼𝗶𝗱 𝗕𝗿𝗮𝗻𝗱 𝗕𝘂𝗱𝗴𝗲𝘁 𝗖𝘂𝘁𝘀: Avoid cutting the brand budget by showing the long-term value of investing in your brand's health. Read the whole article and get more insights into each of these points 👉 https://hubs.li/Q02qHDpP0 #BrandHealth #BrandBuilding #BrandMarketing #LongTermEffects #ObjectivePlatform

What is Brand Health? And what are the five reasons why it is important to measure brand health? Check our latest post: https://hubs.li/Q02qHDpP0 #brandhealth #marketingmeasurement #DataScience #marketing #branding

In this article we will describe how the contents of “Better Brand Health” compares to our work on the future of brand tracking. This will include discussing some specific metrics and measures mentioned in the book. https://lnkd.in/evkryB2K #branding #brandhealth #measurementandanalytics #measurement #metrics #awareness #topofmind #kpi #howbrandsgrow #betterbrandhealth

Brand health information is sometimes overlooked in a landscape analysis. It’s often useful to understand consumer perceptions, growth rates, margins, trial, repeat and loyalty. These metrics help you understand key issues and opportunities to address. For more examples of what information to use in a landscape analysis and where to find it, check out this video: https://lnkd.in/gEUnkwSd #strategy #marketing #fmcg #brand #brandmanagement #brandteam #brandconsulting #cpg #innovation #traininganddevelopment

By integrating brand insights into your decision-making processes, you can create a more customer-centric and adaptive business strategy, leading to improved brand performance and sustained growth. Regularly reassess and update your strategies based on changing market dynamics and customer preferences. For more info in Brand Insights, check out article below: https://lnkd.in/gimsCnwh #brandinsights #brandhealth #BrandHealth #MarketGenics #ResearchExcellence #ElevateYourBrand #CustomerExperience

Is your brand tracker predicting in-market performance? Uncover the disparity between brand tracker findings and real-world performance, and the significance of precisely evaluating brand success in unpredictable markets. Ken Roberts, Forethought https://hubs.ly/Q02lkTYv0 #BrandTracking #BrandResearch #BrandBuilding

Are you worried you’ve gone brand blind? Then it’s time to check your brand health. Your brand health will tell you how your brand is perceived, how it’s performing against competitors, and whether it’s resonating with your audience. These simple diagnostic tools will help make sure you’re not neglecting your brand by providing insight into your brand health. Here's the first tool... Check Your Customer Feedback Neglecting your brand can lead to a major disconnect between what you offer and what your customers need or expect. Regular customer feedback is a great way to measure how well your brand aligns with your audience’s preferences and expectations. You can send out satisfaction surveys or keep it simple and look for patterns or common themes in reviews. How do customers perceive your brand? What do they value about it? Are there areas where you’re falling short? These similarities help you understand how your audience views your brand, what resonates well, and areas for improvement.