Brand Innovators’ Post

Brand activism in strategic marketing course and workshops are back, with new and updated business cases. DM to join us for a demo online class for free, on June 28th 5pm HKT (GTM +8). Discover the power of segmenting the market using the need of showing support, for business development and innovation. This strategy course is designed for forward-thinking marketing students and professionals seeking to drive ROI and competitive advantage through socially responsible brand positioning. Learn to authentically integrate social causes into your marketing strategy, enhancing brand equity and consumer loyalty in a measurable way. Join us to gain actionable insights on leveraging brand activism to not only foster positive social change but also to amplify business outcomes. Elevate your brand's market presence and impact with us. Marcela Barrios León Miquel Guri Gene Raitt Joyce Koh Kay McArdle Jose Manuel Rodriguez Moreno Brenda Alatorre Lâle Kesebi Veronique Lafon-Vinais Kuo-Hi Lee 이규희 李可喜 James Kwan Good Food Technologies 好食科技™ Lucia Loposova Breer Andreas Krasser Adrian Tso Cristiane R. Sonalie Figueiras Fiona Nott Joon Nak Choi Lancelot F. James Akihiko Katayama Benita Chick Montse Rubio Ferrer Sonia Sanmartí Madrona Marcet #businessgrow #marketing #advocacy

Brand Awareness. In this world don't rely too much on others because even your shadow will leave you in the dark. - - - - #branding #brandactivation #growth #brandawareness #brandconsultant #brandpositioning #brandlove #community #brandengagement

In the current digital market space, consumers crave authentic experiences. Events offer businesses an ideal opportunity to showcase their offerings. By engaging multiple senses, event marketing leaves a lasting impact on attendees. This impression boosts the likelihood of conversion and brand advocacy. Read here: https://tcmo.in/48aqtlZ #RoI #EventMarketing #ReturnOnInvestment #Events

How will the best brands win in 2024? 🏆 🔮 Our prediction: They’ll deeply drive culture, not just respond, react or attach themselves to it. We call these types of best-in-class brands #EmergentBrands—the brands that have recognized that culture is fragmented, attention is limited, and people are hungry for more meaning and fun. In 2023, we spent a lot of time exploring the strategies these brand builders use and discovered that they represent a fundamental shift in the world of marketing. ⬇️ Download our full Emergent Brands playbook to learn more about how to take advantage of these shifts.

🚀 Exciting Update! 🎓 Just completed the "Pop Culture: Redefining Brand Strategies" course at ELLE Education Living in a dynamic world means adapting our strategies. Grateful for the insights from Susan J Seel, who emphasized the importance of cultivating communities for brand growth and survival. #BrandStrategies #PopCulture #CertificationJourney

🧐What do brands in culture, culture marketing, culture-led brands, culturally relevant work mean to you? For us, doing a ‘campaign’ with a celebrity or influencer who is popular does not make your brand culturally relevant. AND - there is a difference between culture and The Culture - that’s for another day. This is what it means for us: https://lnkd.in/e5at9_qP #platform13_ #culturalrelevance #culturemarketing

Are you ready to elevate your brand in 2024? 🚀 Discover our top tips to build a strong, memorable brand in a competitive landscape! From making human connections 🤝 to maintaining consistent aesthetics 🎨, ensuring quality 🌟, and leveraging advocacy 🗣️, we've got you covered. Read our latest blog post for actionable insights and real-life examples from top brands like Starbucks, TOMS, & Starbucks. Don't miss out on these valuable strategies! 💡 👉 https://lnkd.in/eNwyGcfC #BrandBuilding #MarketingTips #DigitalMarketing #Focuscore #BusinessGrowth #BrandStrategy #CustomerEngagement #Marketing2024

💪 How to harness the power of communities for your brand? In his article for The Drum, Bill Davies emphasizes that a thriving branded community requires a shared purpose, active members, and a compelling brand experience to foster lasting connections. Here are a few key takeaways: 🤝 Define a shared purpose between brand & community, to create a sense of belonging, based on trust. 💬 Shift away from a one-sided brand narrative, and focus on a community-led brand experience. 🔊 Amplify genuine brand advocacy within your community, by building on authenticity. I believe that branded communities offer CMOs and Founders a valuable solution to transform customers into invested members. Communities aren't just social interaction hubs; they are goldmines for identifying superusers who passionately support your brand's growth. 📈 Have you already explored the potential of a community-led brand strategy? Link to article: https://lnkd.in/eayiszfv #brandedcommunity #communitybuilding #branding #buildingmovements #cmoinsights #startupfounder

Brand awareness is now table stakes. Thought leadership builds authority and fuels trust. See how sharing insightful content positions you as an industry leader and cements lasting loyalty with your audience. https://lnkd.in/dqkuJ_XG #ReputationManagement

What is the difference between loving a brand and being a brand evangelist? While loyal customers faithfully support the brands they love, brand evangelists take it a step further—they actively preach about your brand, stand by it, and fiercely protect its reputation. Yet, there's more to it.  Navigating a complex brand can be challenging for new customers, and creating positive associations is crucial for building brand loyalty. Brand Evangelists help newer customers navigate your complex brand universe creating desired brand associations.   As our founder Kate Nightingale (Kasia Slowikowska) always emphasises: the real breakthrough happens when you transform brand advocates into brand evangelists. How to achieve this, you might ask? Through successful brand communities, co-creation, and aligning your brand’s values with its target consumers.    Ready to turn your brand advocates into brand evangelists? Check our complementary Brand Advocacy Report (link in bio) and discover the strategies that will reshape your brand narrative.   #brandevangelists #brandadvocacy #community #brandengagement #marketing #strategy #retail #marketing #brands #brandstrategy #innovation #loyalty #advocacy #customer #customerengagement  #customerexperience #consumerbehaviour #consumerpsychology #psychology #retailpsychology #digitalpsychology #behaviouralstrategy