Brand Innovators’ Post

Join Allison Ball and the team at Food Biz Wiz on Wednesday, August 17th for their monthly Industry Expert session with featured guest, Jenica Oliver , #chiefmarketingofficer and founder of blueprint marketing group, llc If you're already a member of the Retail Ready cohort, you already have access, but if not, feel free to click the link provided below for details on how to join or gain access! #brandmarketing #cpgindustry #retailbrands #marketing #consumerproducts #productmarketing

As someone who works every day with sales and marketing talent in the CPG industry, I can tell you firsthand that the landscape is changing at a rapid pace. Talent acquisition is just one piece of the puzzle; the entire industry is undergoing a seismic shift. 🛒 Retailers Move Downstream Retail giants like Walmart and Kroger are doubling down on private labels, leveraging consumer data to create products that fill market gaps. The question is, how can brands compete when retailers become competitors? 🏬 Brands Move Upstream Companies like Kellogg’s and Covergirl are taking control by opening flagship stores and experiential pop-ups. They're not just selling products; they're selling experiences. 🌐 Preparing for a Post-Storefront World Brands are finding innovative ways to reach consumers where they are—whether it's at work, the gym, or even in-flight. The key is to be where your consumers are, not where you want them to be. 🤔 Let's Discuss *How are you adapting your sales and marketing strategies to these new dynamics in the CPG industry? *Do you think the rise of private labels will force brands to rethink their retail partnerships? *What innovative channels have you explored for reaching your target audience? Your insights are invaluable, and I'd love to hear your thoughts. Let's get the conversation started in the comments below! 👇 #CPG #Sales #Marketing #Innovation #RetailTrends #ConsumerBehavior #TalentAcquisition

CPG GUYS PODCAST I enjoyed being on the The CPG Guys program to discuss different topics in retail and CPG. Thank you for having me on the program Sri Rajagopalan and Peter V.S. Bond. You can listen to the episode by clicking on this link: https://lnkd.in/gM_R3ZxZ Below is a list of the topics we discussed: 1. Your career began in the United States Marine Corps where you served as a Tank Commander before reenlisting into the Infantry and ending as a Scout/Sniper with Surveillance Target Acquisition (STA) Platoon, 2nd Battalion Eighth Marines. You then earned a BA degree and eventually three Masters degrees. You have worked for Deloitte, Capgemini, Amazon, Dell, Michaels, and Kroger. You say leadership is what determines the ability of a company to succeed. Walk us through your beliefs about leadership. 2. Amazon and Walmart: who has the advantage and why? ( I am a former Amazon Director. I am not restricted from sharing my opinion.) 3. What about Target? What should they be focused on? 4. Can’t complete this episode without talking drones. Has anyone figured this out or is it a mere fantasy? 5. Your posts on Starbucks caught my eye. What is going on with the decline, and do they have a shot? No pun intended. 6. What are the latest advancements in retail technology? You have mentioned 345 Global and their CEO Mark Edwards, in several of your posts; what makes them so unique? (I greatly appreciate 345 Global giving me access to their system and developers. I also appreciate having access to other tech companies that I am interviewing for an upcoming report on technology in retail that I am writing. I do not have permission to name the other tech companies. My expenses are reimbursed by the companies I visit and my fee is paid by the publisher. I am also paid a fee by certain tech companies who have contracted me to conduct short-term industry research projects on their behalf. Feel free to contact me for more information.) 7. What is the future of Instacart? What are their long term prospects? Why are only 2% of all groceries purchased delivered to a home? What should retailers do? (I am a former paid advisor to Instacart. I am not restricted from sharing my unbiased opinion. I have publicly criticized and complimented Instacart on multiple occasions.) The #retail #cpg

The absence of standardization in retail media presents a substantial opportunity for industry-wide collaboration and scalability. This is just one area where the relationship between brands and agencies will continue to grow. 🎥 Our latest video includes insights from Sharethrough leaders on the trends and opportunities for the brand-agency ecosystem in 2024: https://lnkd.in/eHi_T7kW #adtech2024 #adtechpredictions #adtechtrends #brands #agencies

The leaders of our biggest brands are often in the media gaze. Some are the subject of praise while others fend off controversy. But what do these bosses really mean to everyday consumers? We've surveyed 1,000 Australians to find out the effect these high-profile CEOs have on brand image and the choices shoppers make. Read more: https://lnkd.in/gB6xVhqA Piece by Gareth Joe and Si Hunt #CEOs #brandstrategy #natureinsights

Marc S. Pritchard, Chief Brand Officer of Procter & Gamble and long-serving chairman of the board of Association of National Advertisers, delivered an opening keynote that drove home the point that success in marketing is driven by sweating customer insights well beyond superficial insights around behaviors. Precisely how they mop the floor or wash their dishes or the fears that grip parents about diaper leakage during a “poo tsunami” lead to product innovation and market growth. The results are consistently significantly positive. “Focus on insights and the job consumers need to get done, how they do those jobs, and where their satisfaction comes from” #Marketing #Insights #Growth

Excited to share my journey in the CPG industry! From launching new brands to driving growth, check out my sweet career!   #Confectionary #CPG #Marketing #CareerJourney #Branding #PackageDesign #Advertising #ConsumerGoods #FMCG #MarketingStrategy #BrandManagement #ProductMarketing #PersonalBranding #ProfessionalGrowth #CareerDevelopment #Networking #BusinessDevelopment #Leadership #Marketing

The world of retail is a competitive space, and your competitors are watching you closely. Most of them won’t be able to keep up if you’re doing it right. Leaning into the moves retailers are making and adjusting your approach can make all the difference. Carol Spieckerman, President of Spieckerman Retail and a Top Retail Influencer joins me in today’s episode to give us a bit of a competitive edge as she breakdowns her latest trajectories for the retail industry. Background: Join me on this thought leadership journey I’m calling “Showing Up For Yourself.” I chose this name because often times we don’t put ourselves first. I wanted to allow us all a moment to breathe, watch and hopefully that's where some clarity can come in. Uplifting one another and empowering each other as we strive for progress and watch the wins follow! I personally have a constant hunger and draw to learn from all situations, gain knowledge anywhere I can and embrace different perspectives so I’m leveraging this community as a circle of success for these think-tank sessions. I hope you take away as much from them as I do! #retailindustry #suppliers #retail #opportunity #serviceproviders #retailers #solutionproviders #retailinsights #trajectory #retailtrends

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TOP 100 LOYALTY LEADERS: Mark Your Calendar Just a head's up that Tuesday, September 12th we'll be releasing our 15th annual Loyalty Leaders List. The list consistently proves brands that make loyalty, engagement, and expectations their top priorities not only place high on the list, but more importantly, rank high on consumers’ shopping lists. #loyalty #brands #marketing #engagement #consumers #expectations