Brand Innovators’ Post

Innovation and renovation are our growth drivers. Learn more about 5 purpose-driven and consumer-delighting brand innovations that we released in the past year.

Innovation and renovation are our growth drivers. Learn more about 5 purpose-driven and consumer-delighting brand innovations that we released in the past year.

Innovation and renovation are our growth drivers. Learn more about 5 purpose-driven and consumer-delighting brand innovations that we released in the past year.

Innovation and renovation are our growth drivers. Learn more about 5 purpose-driven and consumer-delighting brand innovations that we released in the past year.

Innovation and renovation are our growth drivers. Learn more about 5 purpose-driven and consumer-delighting brand innovations that we released in the past year.

Innovation and renovation are our growth drivers. Learn more about 5 purpose-driven and consumer-delighting brand innovations that we released in the past year.

A successful marketing campaign relies on a flourishing ecosystem of tactics with brand partnerships at the centre of it.  As a marketing leader, diving deep into market advantages through brand partnerships offers: ▶️ Opportunity for expansion through untapped synergies Brand collaborations may not always be obvious, but this is where the fun begins. Explore whole new sectors to open up new channels and customer bases for both parties. ▶️ Enhanced value propositions Associating with brands that complement yours, you can offer more powerful solutions like bundles and cross-promotional deals. ▶️ Differentiation from competitors Brand partnerships are a source of innovation as you combine strengths to cut through the noise and work to position yourself as a leader driving trends in the industry. ▶️ Ecosystem evolution Building strategic partnerships beyond your immediate market ecosystem, you significantly amplify reach and impact across new distribution channels, R&D possibilities and supply chains. Brands that have leveraged their market ecosystem through thoughtful brand partnerships: 1. Beyond Meat & McDonald's A match made in plant-based heaven, this partnership expanded Beyond Meat’s market presence and aligned with the growing consumer group looking for meat-free, sustainable options. 2. The Coca-Cola Company and Molson Coors Beverage Company The Topo Chico Hard Seltzer tapped into Coca-Cola’s existing sparkling water market while leveraging Coors’ distribution. Rethink your approach to growth by shifting to collaborative, ecosystem-centric partnerships. #marketing #socialmedia #branding Konnect Agency - where strategy, media, creative, technology, and advertising meet.

Strategic alignment makes a difference: taking global spirits and wine brands…   FROM   Brand portfolios operating in silos, chasing similar target consumers with similar positioning, products and pricing strategies.   TO   Avoiding brand portfolio conflicts and cannibalization by ensuring strategic alignment across all key markets and business units to deliver future growth and success.     Check out https://lnkd.in/egxyYdgR to find out more about the work we do with some of the world biggest and best brand owners. #StrategicAlignment #BrandGrowth

In a recent blog post, FMI's Doug Baker discusses strategies to sustain growth amidst changing economic landscapes and evolving consumer behaviors. The Private Brands Leadership Council is taking charge with five key focus areas: 🌍Strategic Sourcing 🍎Education & Awareness 📱Technical Regulatory Compliance ♻️Sustainability 📈Insights and Trends Join the movement toward a brighter, more sustainable retail future! Read more in Store Brand's recent article👉 https://brnw.ch/21wHkpB #RetailInnovation #PrivateBrands #Sustainability

If you didn't have time to attend the Kantar BrandZ global webinar in June, or read our report in July ... shame on you! But all is forgiven if you read the summary of 10 key takeaways from our last year of brand insights :)