Lynx wants to make luxury fragrances more accessible and change outdated brand perceptions. They discovered a new opportunity to target Gen Z consumers. Read more details: https://lnkd.in/grY3KXHp #Lynx #LuxuryFragrances #GenZ #BrandInsights #BrandMarketing #BrandUpdates #BrandNews #News #LatestNews #TodaysNews #brandpractitioners
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Dedicated Managerial Professional | Versatile Expertise Across Diverse Industries | Passionate about Ongoing Development | Self-Driven and Approachable |
In the fragrance industry, a growing trend is the demand for personalized perfumes. Consumers are increasingly seeking custom-made scents that reflect their unique personalities and preferences. This trend is driven by a desire for exclusivity and individuality, as personalized fragrances offer a tailored experience that mass-produced perfumes cannot. The rise of personalized fragrances highlights a shift towards self-expression and luxury. Perfume retailers need to do their homework and adapt to this trend by offering personalized services and experiences to meet the evolving demands of their customers. #PersonalizedPerfumes #CustomFragrances #FragranceTrends #Arabianinternationalperfumes #scentune
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Increased Demand for Luxury and Exotic Fragrances Will be Key to the Future of Perfume Market? The market growth is attributed to the growing trend of personal grooming, coupled with increasing demand for luxury and exotic fragrances. Moreover, increasing consumer spending on premium and luxury #fragrances due to the high-income level, along with improving living standards, is driving the global industry. Know Latest Update @ https://lnkd.in/dDgXcm6M The changing fashion trends also have a primary influence on the global market and key manufacturers operating are focusing on developing and launching fragrances that are unique and attract diverse consumer bases across the globe. The growing trend of using fragrance products among men across the globe is one of the major factors that drive industry growth. The evolution of online retail channels, such as Flaconi, Amazon, and Parfumdreams, has turned out to be a new and convenient way of distributing perfumes, despite consumers not being able to test the fragrance before purchase. #Perfume #PerfumeMarket
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💎 ✨ What separates 'ultra-luxury' from 'true luxury'? On the approach to 2024, our co-founder Nick Vaus explores the rising trend of ultra-luxury in the beauty industry with Jo Allen and Cosmetics Business.
Tis the season for trend forecasting, and the elevation of luxury is something we've been seeking to indulge in here at Free The Birds. I was excited to dive into a discussion on the rise of ultra-luxe beauty with Jo Allen and Cosmetics Business, from limited edition creations to unique event opportunities. How do you think premium brands can achieve true innovation in this prestigious category? https://lnkd.in/dyt8PvZs #beautytrends #ultraluxury #beautyindustry
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🌸 According to recent market research, the global perfume market is projected to experience significant growth this year. With changing consumer preferences and an increasing demand for luxury fragrances, the industry is expected to expand at a rapid pace. As a recruiter specializing in the beauty space, I am eager to see how companies will adapt to this growth. 🌺 How are beauty companies planning to embrace this projected growth in the perfume industry? Are they focusing on innovation, sustainability, or new marketing strategies to capture the attention of the evolving consumer base? I am interested to hear your thoughts on how the industry is evolving and what strategies companies are implementing to stay ahead of the curve. #PerfumeIndustry #BeautyTrends #FragranceMarket
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🔍 Diving deep into the scent-sational world of fragrances! 🌺 According to the latest research report by Maximize Market Research Pvt. Ltd., the Perfume market was valued at a staggering USD 36.17 Billion in 2022! 📈 But wait, there's more! 🔗 Check out the sample research report here: https://lnkd.in/dnfS56Vq 🚀 It's projected to soar even higher, reaching an estimated USD 49.22 Billion by 2029! 🎉 That's a remarkable Compound Annual Growth Rate (CAGR) of 4.5% during the forecast period (2023-2029). 💼💡 💼 What does this mean for businesses in the fragrance industry? How can you position yourself for success in this dynamic market? 💡 Dive into the comprehensive research report provided by Maximize Market Research Pvt. Ltd. to uncover invaluable insights and strategic opportunities! 📊✨ 🌏 Key Players: 1. Gucci 2. Calvin Klein 3. DOLCE&GABBANA 4. Burberry 5. GIVENCHY ❄ The reports also help in understanding the Perfume Market dynamic, structure by analyzing the market segments and projecting the Perfume Market size. #PerfumeMarket #FragranceIndustry #MarketResearch #MaximizeMarketResearch #BusinessInsights #MarketTrends #FutureOutlook #Innovation #GrowthOpportunities #perfumeindustry #fragrancemarket #cosmetics #beautyindustry #marketresearch #businessanalysis #fragrancelover #scentoftheday #perfumestagram #industryinsights #thoughtleader #luxurygoods #sustainability #ecommerce #consumertrends #futureofbeauty 🌐📝
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Fragrance is on the rise in the U.S. According to Statista, in 2024, the market is expected to generate at least $8.86 billion in revenue. And mass, mid-range and luxury brands alike are currently seeing a bump in sales. In 2023, sales in LVMH’s fragrance and cosmetics division grew by 13% year-over-year during the first half of the year, and Sol de Janeiro had one of its best years to date, seeing triple-digit sales growth after back-to-back viral moments. For a preview of the fragrances expected to be hot gifts this Valentine’s Day Glossy spoke with two rising stars in the fragrance world, Chriselle Lim, owner and creative director of fragrance brand Phlur, and Brianna Arps, founder of fragrance brand MOODEAUX® and Black in Fragrance, aimed at giving more Black fragrance founders a platform to grow their businesses. #fragrance #perfume Read more: https://buff.ly/48Z34E3
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Business Development Executive - Innovative Beauty & Personal Care Visionary - Impact-oriented Leader- Strategic thinker-Open for board member position
Cosmetics and perfumery market in the US. cosmetics and perfumery market in the United States is valued at an impressive $93.5 billion. This thriving market owes much of its success to the millennial generation, which is driving innovation and adapting to new needs and consumption preferences. Luxury fragrances, such as Chanel, Dior, and Gucci, represent 14% of this market with annual sales of $8.8 billion. Men's fragrances and perfumes make up 27% of the sector in the U.S., revealing a significant shift towards inclusion and diversification of options. Consumers are increasingly focused on natural ingredients, driving the clean beauty and organic product trend. Brands like Credo lead this movement, emphasizing the importance of sustainability and product safety. It is projected that the organic skincare sector will grow at an annual rate of 3.22% until 2028. U.S. cosmetics and perfumery market continues to evolve to meet the expectations of a diverse and well-being-conscious audience. With the beauty and personal care market estimated to reach $91.3 billion by 2023-2028, it's clear that this industry shows no signs of slowing down. #cosmetics #perfumery #beauty #personalcare #sustainability #organic #cleanbeauty #USmarket
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The "Lipstick Effect" is an interesting phenomenon that sheds light on human behavior during economic downturns or times of financial constraints. Even when money is tight, people tend to indulge in small luxuries or affordable indulgences that provide an emotional boost or a sense of pampering without breaking the bank. I can relate to this behavior. During times of stress or uncertainty, I have found myself treating myself to small luxuries like a fancy coffee from a local café or a new book from my favorite author. These small indulgences may not be necessities, but they offer a sense of comfort, enjoyment, and a momentary escape from the challenges I'm facing. I believe this behavior stems from our innate desire for self-care and emotional well-being. When we're dealing with financial or personal challenges, it's natural to seek out little pleasures that can lift our spirits and provide a sense of normalcy or indulgence. Even though we may need to tighten our belts in other areas, these small treats become a way to nurture ourselves and maintain a sense of optimism. Moreover, these affordable luxuries often come from brands that we trust and associate with quality and positive experiences. By purchasing a familiar product or service from a beloved brand, we tap into the emotional connection and nostalgia associated with that brand, further enhancing the emotional uplift we seek. It's important to note that while the Lipstick Effect can provide temporary relief and joy, it should be balanced with responsible financial management. However, indulging in small luxuries occasionally can be a healthy coping mechanism and a reminder to prioritize self-care, even during challenging times.
2024: The fragrance market is valued at $59.27 billion 2028: The fragrance market is expected to reach $67.4 billion (Statista) This tells us something interesting about human behaviour. Why do people love their favourite brands so much? Even when money's tight, they might still buy something from that brand, even if it's cheaper than usual. It is called the Lipstick Effect. In 2001, Estée Lauder's chairman Leonard Lauder coined the term “the Lipstick Effect”. It refers to consumers' tendency to indulge in small luxuries when faced with financial constraints. But what’s the cause of this counterintuitive behaviour? When facing economic hardships, people become more budget-conscious, cutting back on big-ticket purchases like homes, cars, or electronics. However, they don't completely forego luxury goods. Instead, they seek affordable luxuries that provide an emotional boost without breaking the bank. This could be a fancy lip balm, a bouquet of flowers, or even a croissant from a gourmet coffee shop – inexpensive treats that offer a luxurious feel. Sometimes, when things are tough, we like to buy little treats for ourselves, even if they’re not necessary. It's a small way to feel good and hopeful, almost like a reminder that things will get better. Have you ever done this? Bought something to cheer yourself up? Tell me in the comments! #brands #luxury #fragrance
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Despite a global pandemic, the cost-of-living crisis, and various geopolitical conflicts, the prestige beauty market remains one of the most successful out there. Wizz Selvey shared her thoughts with Sophie Smith at TheIndustry.fashion & TheIndustry.beauty "Beauty has always been buoyant in a recession, this was proven in the pandemic and again in the cost-of-living crisis. This is further elevated in prestige beauty as consumers want to treat themselves but don’t necessarily want the price point of fashion products. As there has been more consideration about how and where money is spent by consumers, prestige brands can still lead customers through a luxury purchase experience, even with everyday beauty products, like lipsticks and face creams. Beauty companies such as Shiseido, Unilever and L’Oréal can see the growth in prestige, particularly when there is a cost-of-living crisis. Mass brands become more price-sensitive which impacts profit margins, particularly with the cost of goods increasing and other economic factors. This allows prestige to forge ahead with more growth as the purchase consideration is far more emotional and aspirational." - Wizz Selvey We will delve into this further in our next newsletter. 👇 Sign up here: https://lnkd.in/efjV5qNs Read the full article via the link below: https://lnkd.in/gZ5447Dx #prestigebeauty #luxurybeauty #luxurysector #lipstickeffect
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