Join us for the Glossy Beauty x Wellness Summit from November 11-13 in Napa Valley, where top beauty and wellness execs will come together to discover cutting-edge strategies and connect with other industry peers. Secure your spot now for the best rate: https://buff.ly/3MjIe8m
About us
Glossy is a daily publication exploring the intersection of fashion, luxury and technology. Launched in 2016 by Digiday Media, Glossy covers this intersection with sophistication, depth and honesty -- and a bit of fun. Digital is the impetus behind almost every decision right now: With online sales of luxury goods growing four times faster than offline, where brands spend their money and their resources has shifted as well, and Glossy will be covering it every step of the way.
- Website
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http://glossy.co/
External link for Glossy
- Industry
- Business Content
- Company size
- 51-200 employees
- Headquarters
- New York City, NY
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Beauty
Locations
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Primary
26 Mercer Street
New York City, NY 10013, US
Employees at Glossy
Updates
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Milk Makeup’s Cooling Water Jelly Tint blush sticks were an instant TikTok hit when they launched in January, with a 60,000-person strong waitlist of consumers hoping to get their hands on one of the candy-colored, wiggly blush sticks. But what is #TikTok virality really worth beyond views and likes? According to Milk Makeup owner Waldencast, it’s worth double-digit growth. On Tuesday, the beauty group, which also owns the professional-grade skin-care brand Obagi, announced a net revenue comparable growth increase of 25.7% for the second quarter of 2024.
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Body care has been a central focus for Sephora. The category was a key theme of the retailer’s annual brand summit in fall 2023, according to attendees. Ulta Beauty is also reportedly growing its body care assortment — the retailer recently lost market share in hair and color cosmetics, according to Euromonitor data cited by Jefferies investment bank. Sephora reached $10 billion in 2023 sales, according to numerous reports at the end of last year.
Sephora pilots new body care merchandising strategy
https://www.glossy.co
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Each of the four channels Glossy+ Research examined in our #CMO Strategies series draws on a different set of marketing tactics and is influenced by distinct consumer and advertiser trends. Among the four channels, social media had the highest overall channel usage for paid ads, at a 97% usage rate among survey respondents. Display ads came in second place, with 75% of respondents saying that they use the channel for paid ads, an increase of 14 percentage points over last year. However, while the top two channels have taken up a large amount of marketers’ attention this year, retail media also saw an increase in adoption, from 40% in 2023 to 53% in 2024. Story by Li Lu
CMO Strategies: A brand playbook for leveraging marketing channels in 2024
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After four years of slinging candles, Hotel Lobby Candle is ready to enter its next chapter. On Tuesday, with the launch of two new products, the brand entered the first phase of a transition that will eventually end with its renaming to Hotel Lobby Home — the timing for the update has yet to be determined. The new products include a $48 hand wash, with two refills selling for $52, and $74 reed diffusers, with refills priced at $52. #candles In this piece by Sara Spruch-Feiner, we speak to Lindsay Silberman.
4 years in, Hotel Lobby Candle ventures beyond candles
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This week, we checked in with Maybelline New York to glean insights into the results of its “Love Island USA” TV and streaming integration this summer, which included product placement, show sponsorship and traditional advertisements. Read more: https://lnkd.in/d3ysiYCX
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Morgan Riddle has a busy week ahead of her. As she gets ready to attend her third US Open, the influencer has already hosted a #FentyBeauty event in Chelsea, participated in a panel on tennis and fashion with Sporty & Rich founder Emily Oberg and launched a campaign with The HEINEKEN Company for a zero-proof beer. The main event, however, is cheering on her partner, the tennis player Taylor Fritz who is currently ranked No. 12 in the world in men’s singles. Riddle is part of a new class of influencers turning the #WAG phenomenon into successful social media careers. And they may be even more valuable than the athletes themselves. In this piece by Emily Jensen, we also speak to Diana Perlov of Open Influence, Christopher Skinner of Front Row, and Erin Ally of KWT Global.
Tennis enters its WAG era: How Morgan Riddle became the sport's MVP
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This week, we checked in with Maybelline New York to glean insights into the results of its 'Love Island USA' TV and #streaming integration this summer, which included product placement, show sponsorship and traditional #advertisements. Additionally, LVMH’s SEPHORA cuts 10% of jobs in China, a new hair-growth clinic secures $3.6 million in funding, and Angelina Jolie is the new face of TOM FORD BEAUTY. #productplacement In this piece by Lexy Lebsack, we speak to Jessica Feinstein.
Inside Maybelline's winning sponsorship of 'Love Island USA'
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At Retail Media Strategies, taking place on September 12 in NYC, we will bring together media buyers and brands, including Bloomingdale's’s, The Estée Lauder Companies Inc. and TORY BURCH, to explore the rise of retail media and provide you with the connections needed to leverage this important tool. Secure your passes here: https://buff.ly/4cFq7Vq