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Why is sonic branding being overlooked in the alcohol sector? Thanks to Creative Boom and Abbey Bamford for speaking to our Head of Research & Insights, Bjorn Thorleifsson where he and the team meticulously ranked the top 50 alcohol brands based on their sonic identities from our latest amplify: The Sound of Alcohol. From the surprising dominance of stock music to the untapped potential of unique sonic logos, discover how sound shapes consumer connections and brand authenticity in the latest issue of Amplify. https://hubs.la/Q02qJPLD0

The media is all a-flutter documenting Taylor Swift's brand influence (hint: It will be in the billions by year-end.) Taylor is a masterclass in building influence and being a catalytic spark for movements. (Hello, Swifties.) But your brand doesn't have to be world famous to have brand influence. Let's first define the meaning of influence: “The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.” Put in the most simple terms, influence really comes down to changing someone else in some way. It could mean… Changing the way they think or feel about something. Inspiring the way they think or feel about themselves. Changing the way they vote. Changing the way they make purchases. Inspiring them to use their voices. The truth is, no matter how strong-willed we are, every single one of us is influenced by other people or brands every single day. As a business owner with an online presence, I know you’re probably wondering: How do you know if your brand is influential in today’s oversaturated, cluttered digital space? How do you continue to grow your influence? I tackled the topic here: https://lnkd.in/gerg3T_C

🚨 Marketing Alert! 🚨 Just like your pantry isn't always stocked with your favorite snack, your audience isn't always ready to buy. 🛒🍪 According to the wise words of Daniel Murray (@Dmurr68), the ultimate goal of marketing is to ensure that when they do get that shopping itch, your brand is the one they scratch with. 🪁 Translation: Your brand needs to be like that catchy song you can't get out of your head. 🎶 You want them humming your tune when it's time to shop! So, keep serenading your audience with your marketing charm, and when they're ready to swipe that card, your brand will be the sweet melody they can't resist. 💳🎵 Remember: It's not about selling right now; it's about being unforgettable. Like the best earworm of all time. 🎤🛍️ #Marketing #BrandAwareness #DigitalMarketing #ContentMarketing #SocialMediaMarketing #MarketingStrategy #BrandBuilding #CustomerJourney #CustomerEngagement #MarketingTips #BrandRecognition #MarketingGoals #AudienceEngagement #MarketingHumor #MarketingInsights #BrandLoyalty #MarketingWisdom #BrandStrategy #CustomerRetention #MarketingMagic

What's behind Taylor Swift's success? Authentic, consistent personal branding! Like many of the world's strongest brands, she is clear, consistent and constant with her brand community. Here are 7 personal branding lessons from Taylor Swift. #taylorswift #personalbrand #personalbranding #swifties #ubu

* And the buying journey, timeline, cycle, etc, is likely much less influenced by your actions than you might have been led to believe. That's why brand matters - the mind-share is as important as the market-share. It is the platform upon which you can ask for the sale.

Whether you are a Kelce fan or not - there are some good nuggets in here about how to build a brand. Establishing a winning culture and unique value proposition will open the door - but creating relatable brand personality will be key to success! https://lnkd.in/gGqz8sCx

I'm sure I'm not the only one who feels that the notion of "brilliance" has been diluted, casually bestowed upon anything that momentarily shines. As a professional in this industry, I've often pondered the elusive essence behind an intelligent and shiny brand. Just as some individuals stand out in our society by possessing exceptional yet natural qualities, for brands, this characteristic is a rare and profound quality – an audacious spirit that pulses through a brand's core, defying conformity and transcending the mundane. In this editorial exploration, I aim to illustrate the anatomy of these brands, examining how authenticity, clarity, and irreverence intertwine to create captivating phenomena. Read more: https://lnkd.in/eq-W3PA8

So many companies miss this. 👇 If your marketing only casts a wide generic net… If you’re only posting content that screams “Buy my stuff!” (product, service)… If all of your messaging is focused on YOU and not your target customer… And if you aren’t segmenting your content for TOFU, MOFU and BOFU… This is your homework for this week: ✅ Read this blog post 👉 https://lnkd.in/gErpUyEy ✅ Start mapping out a strategy to move your customers through the 5 stages of customer awareness outlined by Eugene Schwartz in his copywriting classic “Breakthrough Advertising” - 1️⃣ Unaware 2️⃣ Problem Aware 3️⃣ Solution Aware 4️⃣ Product Aware 5️⃣ Most Aware You’ll hear amazed at the results of your efforts when you take the time to do this work. #marketing #marketingtips #advertising #customerjourney #businessstrategy

Marketing is the long game.