BrandMe’s Post

There are many things to consider when designing and preparing packaging design for retail products and my bullet points below do not in any way cover it all. Walking around in especially supermarkets and other food stores we are met with an array of products on the shelves and unless we are actively seeking to try out new food brands, we often shop out of habit and buy the brands we know and trust. BUT - if they're out of stock one day, we have been disappointed with the quality, the store has re-arranged its shelves, or the store is specifically promoting a new product - THEN we might notice a new product and IF the packaging design appeals as well as the price, we might take a chance and buy it. #packagingdesign #retailpackaging #graphicdesign

When designing the packaging for this coffee brand, I chose to break conventional layouts and create something different. And here's why: As a brand planning to sell its product in retail, one of my first considerations was how this would look alongside all the other coffee brands on the shelf. After some research, it became clear that a lot of brands are using the same layout, some with very small variations and a lot of them using the same table-like format. (Although, it has been amazing to see more brands come on the shelf recently, like Grind | Certified B Corp, using minimal or bold designs as a way to stand out). The packaging design I created for this brand not only breaks away from conventional formats but also puts the coffee growers and their farms at the centre of the pack. This allowed us to be confident that the packaging would stand out on the shelf and celebrate the farmers at the same time.

We love seeing the Sprouts Farmers Market jerky in stores! This lineup of jerky SKUs is designed for disruption. A diagonal white bar invades, separating design elements from the product description. Accentuating the product title, MBD chose a fun font with a 'jerky'-like appearance. Unique ingredients are incorporated as design elements, and key claims take center stage, framing a cutout window for clear product visibility. #packagingdesign #storebrands #privatebrand #privatelabel #retailbrands

Did you know that McDonald's had a takeout bag that turned into a table? Yes! The fast-food giant actually transformed the humble takeout bag into a stylish, functional piece of outdoor furniture! To tackle the challenge of dining amidst the bustling crowds of Milan Fashion Week, McDonald’s and Leo Burnett created the TableBag. This 100% recyclable wonder unfolded into a table for two, complete with spaces for burgers, fries, and even drinks! It was more than just a practical solution; it was a bold statement. By merging food and design, McDonald’s not only met a consumer need but also elevated their brand image. Imagine the impact a creative solution like this could have on your business! Does your business offer a creative solution? Tell us about it in the comments! #McDonalds #TableBag #Marketing #Branding #CreativeMarketing

Making educated decisions is imperative to the success of any business. In terms of packaging options, time and cost are the most commonly asked questions so that our customers can choose the best options to meet their needs, while staying within budget. Packaging is an important and effective way to advertise your business, make an impactful and eye-catching statement, and create lasting brand awareness and recognition. Here we discuss the question of custom versus stock packaging to help you make the best decision, without the hassle of doing the homework yourself. Contact us to quote your packaging needs at 607-739-3667 or 800-793-2095, email us at info@imagepackaging.com or review our many stock options at imagepackaging.com #stock #customdesign #custombuilder #packagingsolutions #packagingindustry #ribbon #tissuepaper #bags #boxes #creative #creativedirection #creativeagency #marketing #creativesolutions #branding #imageconsulting #design #designagency #jeweler #jewelry #retail #giftshop #gifting #manufacturingindustry #manufacturing #retailers #designteam #designtechnology #novelty

TLDR; the key to keeping an iconic brand 'iconic' is ensuring it excites in *any* situation. Our research for PepsiCo's rebrand pressure tested the new visual brand language in an array of contexts, from soda fountains to delivery trucks. Read more below! #brandidentity #brandworld #visualbrandlanguage #rebrand #design

While packaging is one of the keys to boosting your snacks product sales or any food products at all, best make sure you know at least the bare minimum of what you are doing so you don't light your money up in fire just to get a look of a black smoke. So before you splash huge funds on packaging, you should know that your design should firstly focus on being eye catchy because eye-catching design drives initial interest. Bright colors such as (orange, red, and yellow), blended with bold fonts such as (Montserrat, Trajan, Poppins), and unique shapes are often the first elements that draw a consumer’s eye. In the snack foods market, where impulse buys are common, an attractive design can make the difference between your product being noticed or overlooked. #PackagingDesign #FoodPackaging #SnackFoodMarket #ConsumerBehavior #Sustainability #Branding #productdesign #accuxel #accues

𝗛𝗲𝗿𝗲 𝗜 𝗴𝗼 𝗯𝗮𝗰𝗸𝘀𝗲𝗮𝘁 𝗱𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗮𝗴𝗮𝗶𝗻. This package illustrates why it is so important to test a prototype of your package design on the store shelf. It can save you a lot of time and money. If you do this you can see the following: ▶ Can the important information be read from the front of the package ▶ At what distances can the information be read ▶ Does your product stand apart from the competition The new design is a huge improvement for many reasons. 𝗕𝗲𝗳𝗼𝗿𝗲: The name of the product showed up on the side of the container 𝗔𝗳𝘁𝗲𝗿: Now you can read "Almond Milk Yogurt" 𝗕𝗲𝗳𝗼𝗿𝗲: No picture of the product 𝗔𝗳𝘁𝗲𝗿: An appetizing picture of the product 𝗕𝗲𝗳𝗼𝗿𝗲: 1g of sugar is prominent 𝗔𝗳𝘁𝗲𝗿: 1g of sugar is more prominent Kudos to Kite Hill. Kite Hill #packagedesign #cpgpackaging #retailpackaging

🌮 Transforming CAJEME Taco Bar: A Brand Revival Journey 🎨 @cajeme_tacobar Press play to see the amazing transformation of CAJEME Taco Bar! In this video, I take you behind the scenes of our design process, showcasing how we brought a fresh, vibrant look to this beloved local taco bar. 🌟 We focused on infusing the brand with energy and local flavor. Check out the before and after – it’s not just a change, it’s a brand evolution! Here’s how we did it: 1 Research & Insight: Dived deep into the heart of CAJEME’s heritage to understand what makes it special. 2 Creative Strategy: Developed a design strategy that highlights the authenticity and zest of their Mexican cuisine. 3 Visual Transformation: Implemented a fresh color palette, modern typography, and dynamic graphics to reflect the lively atmosphere of CAJEME. 4 Final Touches: Polished every detail to ensure the brand experience is as flavorful as their tacos! We’re proud to help businesses like CAJEME Taco Bar turn their branding into a powerful story that resonates with customers and give them the design tools to grow. 🚀 👉 Watch the full transformation and let us know what you think! Looking to refresh your brand? DM us to get started! #BrandTransformation #BeforeAndAfter #DesignProcess #LocalBusiness #BrandRevival #TacoBar #MexicanCuisine #RestaurantDesign #FoodBranding #VisualIdentity #CreativeJourney #GraphicDesign #BrandStrategy #SupportLocal #EatLocal #Foodie #CulinaryDesign #BrandMakeover #DesignInspiration #CommunitySpotlight #InstaFood #FoodLovers #TacoTuesday #Branding #IdentityDesign #Marketing #RestaurantMarketing #InstaBrand

Interesting Packaging#94.. Kids snacks packaging - Kinder joy packs in a festive carton are you #manufacturer of these kind of #packaging ? Please comment below with MOQ & Lead time. Please share your website. what are the low volumes can be provided to #newbusiness #smallbusinessowner #startup #homebusiness to adapt this packaging? We request manufacturers/ traders of packaging materials / Graphic Designers to comment on these post if they can supply these packaging. That will make this entire thread so much fruitful . Please note a few points - we are only picking up packages already in the market. - These packages not essentially designed and developed by us . - Analysis shared is only qualitative and experience based . Please connect with us , comment, share and be a part of our community. As always you can drop DM to me or sachindalvi for any packaging related query. #packagingdesign #packaging #packagingsolutions #packagingindustry #packaginginnovations #packagingideas #newlaunch #community #paperboard #graphic #projects #designers #boxes #ecommerce #paper #corrugatedpackaging #foodpackaging #resturants #resturant #mobilephone #ecommerce #unboxing #boxes #courier #courierservice #snacks #brandidentity #coffee #coffeepackaging