Brandon Lowitz’s Post

𝗟𝗩𝗠𝗛'𝘀 𝗕𝗼𝗹𝗱 𝗠𝗼𝘃𝗲 𝗶𝗻 𝗙𝗼𝗿𝗺𝘂𝗹𝗮 𝟭 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽: 𝗔 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝘆 𝗔𝗴𝗮𝗶𝗻𝘀𝘁 𝗥𝗼𝗹𝗲𝘅? At the same time than LVMH is sponsoring the Paris Olympics, which inaugurate today, we are having breakfast with the news of their "potential" move towards Formula 1. LVMH, owning brands like TAG Heuer and Hublot, would replace ROLEX as the official timekeeper of Formula 1 starting in 2025. This move highlights LVMH's aggressive expansion strategy to potentially mitigate the pressure the luxury sector is living today. With the exception of Hermès (but this is for another post). This would mean: ⏱ Changing of the Guard: After 11 years, ROLEX will step down as the official timekeeper of Formula 1, a position it has held since 2013. 💰Financial Implications: The deal, worth an estimated $150 million annually, underscores LVMH's commitment to consolidate its presence in the sports world. This investment is significantly higher than Rolex's previous sponsorship cost, indicating LVMH's willingness to outbid its competitors to secure prime visibility. 🏎 Strategic Alignments: TAG Heuer, a brand already deeply linked to Red Bull Racing and the Monaco Grand Prix, would lead this new chapter. The timing aligns perfectly with the end of TAG Heuer’s contract with Red Bull.    📉 Context of Recent Performance: This move comes at a time when LVMH has faced some headwinds after publishing their Q2 results. LVMH's watch division generated approximately €11B in 2023. Despite global economic uncertainties, this division has shown resilience, driven by strategic market expansions and targeting younger demographics through platforms like Tmall. With Frédéric Arnault's recent appointment as CEO of LVMH Watches, the division aims for further growth and competitive positioning.   LVMH’s aggressive move into Formula 1 sponsorship is about asserting dominance and capturing a larger share of the HNW audience that follows these global events. This strategy could set a new benchmark for how luxury brands leverage sports sponsorships to drive brand equity and consumer engagement. 📣 What do you think about LVMH’s strategic play to unseat Rolex in the world of Formula 1? Could this shift redefine luxury brand sponsorships in sports? Share your thoughts in the comments below! #LVMH #Formula1 #LuxuryBrand #Sponsorship #TAGHeuer #Rolex #SportsMarketing #LuxuryWatches #BrandStrategy

Will LVMH achieve its desired result by the end of 2024 with the partnership for Paris Olympics 2024? LVMH's first-half report for 2024 unveils crucial insights: a 2% organic revenue growth reaching €41.7 billion and a robust 25.6% operating margin. Despite a 14% profit decline, the company's resilience in cost management shines, hinting at steady growth. Analysts predict a stock price target of $861.44 by 2024, an 11.33% increase. The report outlines challenges, including an 8% decline in Profit from recurring operations, offset by efficient cost control amidst currency fluctuations. LVMH's recovery surpasses pre-COVID levels, driven by luxury brand strength and responsive teams, showcasing resilience and growth. Fashion & Leather Goods excel in margins, while Sephora leads global beauty retail, with the Paris 2024 partnership enhancing brand exposure and strategic positioning. LVMH's collaboration with the International Olympic Committee – IOC & International Paralympic Committee for Olympics Games Paris 2024 is a strategic move in brand management and global citizenship, offering unparalleled brand exposure and aligning with Olympic ideals of excellence and unity. The partnership also aims to strategically position retail outlets during the Olympics to drive footfall and sales, leveraging prime Parisian locations. These results and the plan for 2024 underscore LVMH's adaptability and profitability, paving the way for a promising second half of 2024. #creativity #branding #future

LVMH Goes for Gold (and Maybe Some Sales) at the Paris Olympics Hold onto your berets, folks, because LVMH is going all out for the Paris Olympics. Think Eiffel Tower medallions, Berluti-clad athletes, and Moët Hennessy flowing in VIP lounges. This isn't just some casual sponsorship, either. LVMH is shelling out a reported €150 million ($166 million) to be the games' "creative partner," making them one of the biggest financial backers. Why the sudden love for sports? Luxury brands used to stick to stuffy, old-money sports like horse-riding and tennis. But LVMH is embracing the "democratization of luxury," targeting aspirational shoppers who want to look richer than they are. The Olympics offer a massive global audience, potentially billions of viewers. LVMH is hoping to convert some of those eyeballs into customers, especially as sales slow down in China. Will it work? Measuring the ROI of these mega-sponsorships is tough. But hey, for LVMH, this might be a long-term play to build brand awareness and capture a new generation of luxury consumers.

🏅The Paris Olympics may already have one winner. In the coming weeks, all eyes will be on Paris for the 2024 Olympic Games. LVMH, the world's largest luxury goods company, has invested €150 million to become a premium sponsor and the first-ever creative partner. Its brands including Louis Vuitton, Christian Dior Couture, CHAUMET, and Moët Hennessy will be deeply integrated into the event, ready to shine. ✨ This unprecedented collaboration merges high fashion with sports, highlighting LVMH's dominance in the luxury market. With sales four times larger than its nearest rivals and a market cap of around €350 billion, LVMH's visibility at the Olympics will reinforce its global brand presence. The sponsorship includes designer medals, athletes' attire, and cultural events at iconic locations. 🌍 LVMH founder and CEO Bernard Arnault envisions Louis Vuitton as a cultural brand. And welcoming the world to Paris aligns with Arnault’s strategy to expand into hospitality. 🏨 His vision extends beyond sales, aiming to solidify LVMH's cultural significance. With a keen eye on maintaining brand prestige, Arnault is poised to make a lasting impact. 🌟 How do you think this high-profile sponsorship will influence LVMH's brand perception? https://lnkd.in/e5eJQhMQ

Did Louis Vuitton just hack the Olympics? During the opening ceremony, no ads are allowed, and Olympic stadiums must be free of advertising. But Louis Vuitton found an intriguing loophole. A mysterious torchbearer flipped his way through the Louis Vuitton workshop, and suddenly, the brand gained significant free publicity. Notice how prominently they displayed the monogrammed torch and medal cases — it felt like product placement. This clever move could certainly ruffle the feathers of the 15 TOP Olympic partners who, unlike LVMH, signed long-term contracts spanning at least four years but didn't get the same spotlight to showcase their products. As a brand manager specializing in luxury brand marketing at major sporting events, this is a fascinating case of strategic brand positioning. LVMH's ability to navigate strict advertising rules and still gain visibility is a testament to their innovative approach. LVMH will continue to dominate the Olympics, setting new standards for brand visibility in highly regulated environments. What do you think about this strategy? Is it a genius marketing move or a breach of Olympic spirit? Follow for more business insights on luxury branding and marketing strategies. #LuxuryBrands #MarketingStrategy #Olympics #LouisVuitton #LVMH #BrandVisibility #SportsMarketing #Innovation #BrandManagement

Louis Vuitton Moët Hennessy (LVMH) puts mark on Olympics as luxury brands embrace sports : Connecting to the world’s most elite sporting events may give LVMH a boost as overall luxury spending slows. A new era of luxury in athletics? “Sports and luxury and fashion bring us together… Shared culture is the objective to make sure that luxury brands… extend out” ·        Louis Vuitton Moët Hennessy (LVMH) is investing 150 million euros ($163 million) in the Paris 2024 Olympic and Paralympic Summer Games. ·        LVMH is leading a wave of luxury fashion entering the sports world, with partners like Naomi Osaka and Victor Wembanyama. ·        Connecting to the world’s most elite sporting events may give LVMH a boost as overall luxury spending slows.--The 2024 Paris Olympic Games medals are displayed inside a custom-designed trunk manufactured by Louis Vuitton, an LVMH brand partner of the Paris Olympic and Paralympic Games, during a gathering at LVMH in Paris on July 22, 2024, ahead of the start of the 2024 Paris Olympic Games. 

Will LVMH and its Formula 1 sponsorship (reportedly worth €110M annually) require a new approach to brand and reputation managment? Its big bet on the Paris Olympic games (~€150M) was quite logical. But this break from LVMH's luxe positioning and discrete sports affiliations (like sailing) to something approaching a more mass market will require a new kind of brand stewardship, crisis management planning and more. Even though they may not have individual deals with the 20 or so F1 drivers, their brand fortunes are now going to be tied to those individual athletes. This move is an opportunity to reach new audiences. F1 clearly benefitted from drawing more female and younger audiences with the Netflix "Drive to Survive" series. Now we'll see Moët & Chandon back on the podium as the bubbly of choice to quaff (and spray). But also the debut of Louis Vuitton trophy trunks and possibly others from its portfolio of 75 brands. One to watch! (Hublot or TAG Heuer -your pick). Link to full story in The Wall Street Journal by Nick Kostov and Joshua Robinson in comments (subscribe and support a free, thriving media business!) #brandstewardship #sponsorship #f1 #brand #crisismanagement #luxury #reputationmanagement #sportssponsorship #sportsmarketing

Interesting read in The Economist on the paradoxical choice for a luxury conglomerate such as LVMH to sponsor a sporting event more associated with the masses than the upper class. Yet, the move is a clever way to embody the culture and entertainment re-focusing of #LVMH. The Paris Olympics are as much about marketing the City of Lights as they are about the Olympics itself. And both excel at doing this hand in hand.

Did you know luxury powerhouse LVMH is investing €150 million in the Paris Olympics? It’s not just sponsorship, it’s a reimagining of luxury in sports marketing. I always thought luxury and mass-market sports were oil and water but I was completely wrong. Why the shift? Athletes like Naomi Osaka aren't just athletes, they are cultural icons. When she partners with Louis Vuitton, she bridges sport, style and social change. LVMH’s strategy? Go mainstream, target new audiences, and leverage their size to dominate. #BusinessStrategy #LuxuryBrands #SportsMarketing #Innovation #LVMH

This week marked the announcement of a historic 10-year partnership between LVMH and Formula 1—a clear reflection of how luxury marketing is evolving. I see this as a significant move, especially when you consider F1’s past struggles. Before its management overhaul, the sport had lost something vital to luxury brands: a massive, passionate audience that wasn’t necessarily made up of consumers. With initiatives like Drive to Survive, the increase in Grand Prix events, Sprint Races, and the transformation of the sport into a full-scale entertainment experience, F1 has once again become a mainstream sensation. This partnership is a win-win: F1 gains the prestige of the world’s top luxury conglomerate, while LVMH taps into the ever-expanding audience F1 has built. This collaboration exemplifies how strategic partnerships can elevate brand perception, drive qualified traffic, and ultimately increase sales. The real DIAMOND is in selecting the right partners. In this case, I can't imagine a better pairing than LVMH and Formula 1. Take note—this strategy is a powerful way to expand your brand’s reach and influence.