Scott Sutherland’s Post

The Olympics and Paralympic Games are almost with us! And promise to be The Most Stylish. In May, the 128-year-old ship Belem arrived in Marseille carrying the Olympic flame, marking the countdown to the Paris Olympics. The event featured celebrations and the unveiling of the Olympic torch from a Louis Vuitton trunk, highlighting LVMH’s role as a major sponsor. The LVMH Maisons, including Louis Vuitton, Dior and CHAUMET will be prominently featured throughout the Olympics. This sponsorship, worth €150 million, underscores LVMH's strategy to reinforce its association with Paris and enhance its brand image. LVMH recently reported weaker sales in handbags and champagne, with revenues growing only 1% to €20.98 billion in the second quarter, missing the expected 3%. Sales in Asia, particularly China, dropped by 14%, and the fashion and leather goods division saw a 6% decline in operating profits. However, champagne sales remained above 2019 levels, and selective retailing, including the brilliant SEPHORA grew by 5%. CEO Bernard Arnault expressed confidence in the group's resilience and its ability to strengthen its luxury market position. Despite a 20% decline in shares over the past year, LVMH is poised to capitalise on the Paris Olympics to further boost brand visibility. The group's involvement spans various events, from providing uniforms and crafting medals to hosting VIP events and leveraging the global spotlight on Paris. Looking ahead, LVMH remains cautious but optimistic about growth in the second half of the year, driven by easing comparisons in China and Europe. Good luck to all participants. You’re amazing. Also LVMH and beautiful Paris, pretty amazing too. _____ #TheCPGGeek #IBMRetail #IBMConsumer #FMCG #ConsumerGoods #Retail #RethinkRetail Proud to be a #RethinkRetailTopExpert RETHINK Retail

🏅The Paris Olympics may already have one winner. In the coming weeks, all eyes will be on Paris for the 2024 Olympic Games. LVMH, the world's largest luxury goods company, has invested €150 million to become a premium sponsor and the first-ever creative partner. Its brands including Louis Vuitton, Christian Dior Couture, CHAUMET, and Moët Hennessy will be deeply integrated into the event, ready to shine. ✨ This unprecedented collaboration merges high fashion with sports, highlighting LVMH's dominance in the luxury market. With sales four times larger than its nearest rivals and a market cap of around €350 billion, LVMH's visibility at the Olympics will reinforce its global brand presence. The sponsorship includes designer medals, athletes' attire, and cultural events at iconic locations. 🌍 LVMH founder and CEO Bernard Arnault envisions Louis Vuitton as a cultural brand. And welcoming the world to Paris aligns with Arnault’s strategy to expand into hospitality. 🏨 His vision extends beyond sales, aiming to solidify LVMH's cultural significance. With a keen eye on maintaining brand prestige, Arnault is poised to make a lasting impact. 🌟 How do you think this high-profile sponsorship will influence LVMH's brand perception? https://lnkd.in/e5eJQhMQ

Until very recently, the #OlympicGames , the world's most significant popular #event, and #luxury had never truly harmonized. Today, numerous brands, from Christian Dior Couture to Louis Vuitton, including CHAUMET and the official #timekeeper, OMEGA SA, are competing for recognition within the Olympic rings. Here's the breakdown. After over four years of negotiations, what changed, and why did LVMH just sign a €150 million check for the #luxury group to become a "premium" partner of the #Paris2024 Olympics, alongside Accor or Carrefour? Aymeric Mantoux answers in this article. Part two to follow on Luxury Tribune ! Stay tuned Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 Hublot SEPHORA Berluti Moët Hennessy

For just over a month this summer, the LVMH MC 0.66%increase; green up pointing triangle luxury empire turned the Paris Olympics and Paralympics into one long exercise in product placement. As the roughly 150-million-euro sponsor of the Games, the company made sure it was everywhere, from an eye-popping cameo of Louis Vuitton trunks in the Opening Ceremony to the Chaumet-manufactured medals around athletes’ necks. Now LVMH has its next target in sports. Starting next year, the company led by luxury titan Bernard Arnault will leap on the global resurgence of Formula One with a 10-year sponsorship deal that will put LVMH brands front and center of motor racing’s premier traveling circus. What sets the agreement apart from a typical sponsorship is its sheer scale. Companies typically sponsor one facet of a sport, such as timekeeping or uniforms, but LVMH has a plethora of brands to flood the zone. The watch brand TAG Heuer will replace Rolex as the sport’s official timekeeper. Louis Vuitton will move into every trophy presentation by manufacturing cases for the hardware. And when the drivers spray Champagne from the podium, it will no longer be an Italian sparkling wine—they’ll be draining bottles of Moët & Chandon.

Enjoyed seeing how LVMH maximized their olympic partnership spend by inserting their brand (likely not contractual) in an endemic way where it complemented things. Nothing wrong with that and, with the exception of someone on the development team at the I.O.C., who's surprised? Trays to hand out medals? Why wouldn't they be LV branded? The olympic medals? Made by LVMH jeweler, Chaumet (someone has to make them). Looks like LVMH took advantage, tastefully, where they could. Partnership 101. Given the latest games and degree of commercialization, highly likely to see more brand activation creep into things for Fondazione Milano Cortina 2026 and LA28 Olympic & Paralympic Games. Bet on it. The obvious trick will be what brands do it tastefully vs not. https://lnkd.in/gb4DKiFn

Who else noticed the deep integration that LVMH was able to pull off with the Paris Olympics? Astute marketers will know that while sponsorship is always a major funding mechanism for the Olympics, the rules typically ensure that sponsors are nowhere to be seen on the field of play. LVMH's sponsorship flies in the face of this tradition and will likely usher in a whole new era of Olympics marketing. With the next Olympics being held in Italy - high fashion's ancestral home - and the following in the capital of stardom, Los Angeles, while some are predicting a retreat to the historic norms, I foresee a doubling down of this strategy in the coming years. #olympics #marketing #productplacement #olympicsmarketing

💥 𝐖𝐡𝐞𝐧 𝐥𝐮𝐱𝐮𝐫𝐲 𝐚𝐧𝐝 𝐬𝐩𝐨𝐫𝐭𝐬 𝐜𝐨𝐥𝐥𝐢𝐝𝐞! #LVMH, the luxury powerhouse behind brands like #LouisVuitton, has inked a 10-year deal with #Formula1, reportedly worth over $500 million. The worlds of #luxury and #motorsport are colliding in a big way. 1️⃣ Luxury Takes Over: LVMH isn’t just here to be seen—they're here to dominate. F1 is turning into a stage for the elite, and LVMH fits perfectly into this world of exclusive experiences. 2️⃣ Fast Cars, High Fashion: This deal shows F1 is more than just a race; it’s about lifestyle and VIP experiences. The fusion of fashion and adrenaline is taking the sport to new heights. 3️⃣ Global Expansion: With races in Miami, Saudi Arabia, and maybe even Africa, LVMH is leveraging F1's global reach to tap into new markets. ❗️Rumor Alert: Whispers suggest LVMH might be eyeing #football next. Alongside Red Bull the two brands are said to target Paris FC. A strategically smart move of the French brand to take over the French capital - not only in terms of fashion and luxury but sports as well! Could luxury soon make its mark on the world’s favorite sport? Since I am a huge fan for interesting, smart and disruptive business moves I am following these developments with excitement... What's your take on LVMH's #conquering the sports world? #sports #business #investments #motorsport #rumors

🚨 LVMH and Formula 1: A Billion-Euro Deal to Revolutionize Luxury in Sports 🚨 Luxury giant LVMH (Moët Hennessy • Louis Vuitton) has secured a historic deal worth over €1 billion with Formula 1, marking the beginning of an unprecedented 10-year collaboration starting in the 2025 season. This partnership will see iconic brands from the French conglomerate integrated into nearly every aspect of the championship, from Moët & Chandon champagne on the podium to bespoke trophy cases by Louis Vuitton. In addition, brands like TAG Heuer, GIVENCHY, Parfums Christian Dior, Veuve Clicquot, and many others will feature prominently in the most exclusive events. 🔝 This alliance promises to elevate luxury and exclusivity to new heights in motorsports. VIPs will enjoy unique experiences with world-renowned brands, and we can expect a series of creative initiatives blending fashion, technology, and lifestyle into the Formula 1 ecosystem. 📅 With an eye on 2025, the upcoming F1 Miami Grand Prix is set to be a “French-inspired celebration,” where the glamour of LVMH and the adrenaline of F1 will come together to offer an unforgettable experience. From exclusive cocktails to fashion and beauty products, LVMH is ready to redefine the concept of luxury in sports. 🌍 What direction will this partnership take? Could we see a luxury collection designed by Max Verstappen or Guerlain fragrances inspired by Formula 1? One thing is certain: this collaboration will reshape the motorsport landscape, merging two worlds that thrive on innovation, perfection, and style. MAY Consulting #LVMH #Formula1 #MiamiGP #Luxury #Innovation #Sports #DriveToSurvive #Miami2025

By aligning itself with the Olympics, LVMH positions its companies as best in class by association. 🏆 👔 Bernard Arnault, one of the world's top three wealthiest individuals and the wealthiest Frenchman, has an unspoken social obligation to support an event that showcases France globally. With a €150 million investment, LVMH ensures its companies have significant #exposure during the #olympics2024 . From dressing the French team to serving LVMH spirits at parties, LVMH is leaving no stone unturned in making its presence noticed. ✅ This is a strategic business move that not only enhances LVMH's global #reputation but also integrates sports and lifestyle components into its luxury brands' image. 🤽♂️ It will capture mindshare via #marketing and brand exposure and heightened visibility during the Olympics that will endure beyond the event. "In what is likely to be a weak year for the luxury market, Arnault is using the Summer Olympics to underscore the relevancy of his #brand portfolio. He is playing offense while many in the luxury industry are preoccupied with survival." #marketingstrategy #luxurymanagement #luxurybranding

💡In a bold move, Bernard Arnault, the French luxury goods billionaire, has integrated his Louis Vuitton brand into the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024, sparking significant debate 💡Despite the International Olympic Committee – IOC's rules designating Olympic venues as sponsorship-free zones, Arnault managed to secure high visibility for his brand 💡From Louis Vuitton trays presenting medals to Moët & Chandon champagne for VIPs, LVMH's presence is unmistakable. Arnault's influence is evident, having paid €150 million to become a premium sponsor 💡LVMH brands like Berluti, CHAUMET, and Christian Dior Couture have designed official uniforms, medals, and even the Olympic flame trunk. This extensive branding has led to accusations of turning the Games into a 'big advertisement for Louis Vuitton 💡While LVMH's innovative approach to brand visibility is there to be seen and would be working wonders for them, it raises ethical questions. Is it fair to other sponsors who have also invested heavily into the games? What are your thoughts on this? #sports #sportsbiz #sportsbusiness #sportssponsorship #paris2024 #olympics #lvmh #louisvuitton #sponsorship #partnership