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Francesca Lagerberg's appointment as CEO for Baker Tilly marked a transformative moment for her and the business. When Baker Tilly rebranded, this pivotal change unlocked energy, growth, and a renewed sense of purpose—creating a rallying point for the organization. Its positioning statement, “Now, for tomorrow”, provides clarity from which trust in the brand is built. 🚀 Discover how Baker Tilly is transforming into a future-facing brand by harnessing its purpose: https://hubs.li/Q034tf7r0 Or deep-dive into the work here: https://hubs.li/Q034tfyF0 What do you think is the most important factor in creating a future-facing brand? 🤔 Share your thoughts! #rebrand #brand #purpose #positioning #brandresilience #CEO #CEOinsights #CEOinterview #employeeengagement #AI #culture

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