Brandpie

The Höegh Evi story is one of evolution, symbolizing the company’s innovation for the future while honoring its proud heritage. As the world pivots toward clean molecules, so too did Höegh Evi—leveraging its expertise to expand into solutions for zero-carbon molecules. This moment marked an opportunity to evolve the name and identity to reflect its vision and commitment to maintaining energy security and driving the transition. The new brand amplifies Höegh’s ability to connect the needs of today and tomorrow as "The vital link to secure transition". Find out more: https://hubs.li/Q02TF7KX0 Thank you to Erik Nyheim, President & CEO, Morten Høegh, Chairman, Thomas Thorkildsen, Chief Commercial Officer, Christine Corkery Steinsholt, Head of External Communications & Marketing (Höegh Evi), and William Bosanko, Managing Partner, Brand, for taking us through the company's story—watch below 👇 #energytransition #energysecurity #cleanenergy #brandevolution #rebrand CHARGE - Powering Energy Brands

That's a wrap on day one of the #CHARGEEnergyBranding conference! Energy brands have been firmly placed in the spotlight with an opportunity to shape the future of the landscape. Day one of the conference has shown us that businesses are taking action to evolve, echoing the thoughts shared in issue two of our energy magazine, Time for Momentum. Grab a copy here for practical insights and real-world examples on how to drive innovation and creativity, and leverage purpose, brand, and culture to propel your business forward: https://hubs.li/Q02Th2lf0 #enerybranding #energytransition #purpose #brand #culture CHARGE - Powering Energy Brands Höegh Evi

The role of the CMO is evolving and broadening to take on more responsibility for marketing to talent, both in retaining and attracting staff. Talent engagement is one of the more acute needs many organizations are facing. With CMOs inheriting some of these responsibilities, we’re exploring this development with a short survey and would love to invite you to take part. To participate, head here: https://hubs.ly/Q02Tgy2-0 #CMO #culture #talentattraction #talentretention MaryLee Sachs

We are proud to announce our membership with Anthropy UK! As part of the Anthropy network of future-focussed change makers, we are committed to the shared responsibility of rebooting Britain. Join us and hundreds of other organizations leading the way to a better Britain—one where business reflects shared values fit for our future | 26–28 March at The Eden Project, Cornwall. To read more and join us, head here: https://hubs.li/Q02T42-H0 #Anthropy #Anthropy25 #RebootBritain

⚡️ Time for momentum—our second issue of the Brandpie Energy magazine is now out! As the energy transition picks up speed, now is the time for momentum. Industry leaders have a unique opportunity to shape the future of the energy landscape. This issue is jam packed with practical advice for the sector, featuring spotlight interviews with leaders from Höegh Evi on its brand evolution, learnings from our #EnergyVoices conversations, insights on how to optimize your portfolio to maximize impact, and more. Grab your copy here: https://hubs.li/Q02SVPLF0 #energytransition #energymagazine #energybranding #rebrand #portfoliooptimization #brandportfolio William Bosanko Chris Holmes Lucy Maber Deva Corriveau Sally Bye CHARGE - Powering Energy Brands

🏆 We're thrilled to announce that our work with Relevate Power was acknowledged at the Transform Awards – North America last night. Thank you to the judges who awarded us Gold for Best Visual Identity from the Energy and Utilities Sector! Relevate Power is redefining renewable energy through its powerful mission: Produce clean affordable energy and power local communities. CEO Matt Wenger challenged Brandpie to rebuild and elevate the existing brand to help the business secure investment. A new positioning—‘Next level energy’—name, brand identity, website, and messaging were delivered to better capture the mission that lies at the heart of the business—to make a difference and preserve quality of life in rural communities. Find out more here: https://hubs.li/Q02S8cbv0 This award is a testament to the incredible collaboration and hard work of our team and the team at Relevate Power 👏 #TransformAwards #TransformAwardsNorthAmerica #renewableenergy #brandidentity #rebrand #brandpositioning Transform magazine CHARGE - Powering Energy Brands

🆕 Confluent Health: Uniting a business to help a country in pain. Confluent Health is a nationwide network of therapy and rehab services with over 1,500 sites of care. The business lacked a compelling brand positioning that gave them a unifying story that worked across all its units, resonated across multiple audiences, and demonstrated how its value was greater than the sum of its parts. With a new CEO at the helm and a fresh leadership team, Confluent Health asked Brandpie to meet this challenge. Our creative idea of "We make you stronger" helped develop a brand strategy that would bring to life a newly focused and united enterprise. Find out more: https://hubs.li/Q02RQlTH0 #newwork #brandstrategy #newCEO Rik Haslam MaryLee Sachs

Brand is the key to unsticking your corporate purpose, writes MaryLee Sachs, US CEO, for Brandingmag. Though purpose has been widely embraced by CEOs and leaders as a strategic driver of growth, it's still getting stuck in the boardroom. To realize its full potential, it must be operationalized. 🧐 As the lens between your business and your audiences, brand is the vehicle to communicate your purpose: what you stand for and why people should care. Here's how: https://hubs.li/Q02Rc6rq0 #purpose #brand #businessgrowth

Last week, we celebrated the unveiling of Höegh Evi as the vital link to a secure transition. Over the past year, we have helped Höegh LNG on their brand transformation to Höegh Evi by defining a new name, brand strategy, identity, website and launch to introduce the new brand to market. Find out more about how the new brand is marking Höegh Evi’s commitment to accelerate both energy security and the transition to cleaner sources: https://lnkd.in/dapSuXyB #energytransition #LNG #energysecurity #rebrand #brandtransformation Erik Nyheim William Bosanko

This week our new name, Höegh Evi, was celebrated all across the world: at our global office locations, onboard our vessels, and at Gastech 2024 in Houston. The Höegh Evi news created a lot of buzz and we were proud to reveal our new visual identity and the message of marine infrastructure as the vital link to secure transition. We had many conversations about the need for new terminal infrastructure to handle the large supply wave of LNG coming to the market, as well as our tangible solutions for other energy vectors – ammonia, hydrogen and carbon molecules. Thanks to all who contributed to an exciting milestone for our company. We look forward to keeping the conversation going in the year ahead! Learn more about our new name and brand at hoeghevi.com -- Erik Nyheim // Morten Høegh // Carlo Ravizza // Thomas Thorkildsen // Nils Jakob Hasle // Vegard Hellekleiv // Christine Corkery Steinsholt // Thomas Fiskaa // German Castro // Sandeep Mahawar // Eivind H. Winnem // Baptiste Debaene // Eduardo Polo R. // Mindaugas Petrauskas // Tore Lunde