Brands Beyond Border Marketing’s Post

We're excited to announce the launch of our latest report, Prove It: Viennoiserie, which uncovers the trends driving the vibrant and indulgent world of viennoiserie. From the rise in impulse purchases to the growing importance of sustainability, this report is packed with insights that can help you understand the market better and serve your customers even more effectively. Some key findings: • A third of pastry consumers have increased the amount of pastry products they eat • The proportion of shoppers buying pastry products on impulse has risen • Quality remains king, but price has now overtaken freshness as the second most important factor when buying pastries • Seven out of 10 consumers would like to know more about the sustainability of the baked goods they buy • Four out of 10 consumers are tempted to try a pastry product based on how good it looks   The report is a must-read for anyone looking to stay ahead in this dynamic category. Let’s make sure we’re all on the same page—download your copy today and share it with your network! #Viennoiserie #BakeryTrends #ConsumerInsights #Délifrance

We're excited to announce the launch of our latest report, Prove It: Viennoiserie, which uncovers the trends driving the vibrant and indulgent world of Viennoiserie. From the rise in impulse purchases to the growing importance of sustainability, this report is packed with insights that can help you understand the market better and serve your customers even more effectively. Some key findings: •      A third of pastry consumers have increased the amount of pastry products they eat •      The proportion of shoppers buying pastry products on impulse has risen •      Quality remains king, but price has now overtaken freshness as the second most important factor when buying pastries •      Seven out of 10 consumers would like to know more about the sustainability of the baked goods they buy •      Four out of 10 consumers are tempted to try a pastry product based on how good it looks   The report is a must-read for anyone looking to stay ahead in this dynamic category. Let’s make sure we’re all on the same page—download your copy today and share it with your network!   #Viennoiserie #BakeryTrends #ConsumerInsights #Délifrance

In our latest article, we explore the critical factors influencing consumer purchasing decisions between quality and quantity. From economic pressures like inflation and job growth concerns to peer influence and brand loyalty, several dynamics shape how consumers spend their money. Even in challenging economic times, consumers often indulge in affordable luxuries, especially in the food and beverage sector. For instance, a classic milkshake can become a luxury experience with added sauces, toppings, and more, offering businesses a chance to tap into this trend. Explore how your business can strategically plan menus and sales strategies to attract consumers willing to trade up for enhanced value and experiences! Read the full article here: https://lnkd.in/eTPsvwHk #ConsumerBehavior #FoodAndBeverageIndustry #EconomicTrends #QualityVsQuantity

In today's competitive market, beer shoppers have become more discerning than ever. With countless brands, shoppers won't hesitate to shop elsewhere if they can't find their preferred #beer at your store. For retailers, this means the stakes are higher than ever. It's not just about stocking shelves; it's about understanding and meeting customers' evolving preferences. 🤔 Our latest category report delves into the behaviors and preferences of beer shoppers, offering three strategic recommendations to stay ahead: ✅ Diversify your selection with new types of beer, flavors, and brands to capture customer interest. ✅ Optimize your assortment by filling gaps in need states or key sellers and minimizing out-of-stocks. ✅ Enhance shelf signage to ensure shoppers can easily locate their desired products. ➡ Download the full report here: https://lnkd.in/dCH_EH_j Consider these facts about the U.S. beer market: 💰 Total sales reach $116 billion. 🍺 Nearly 10,000 craft breweries contribute to the diverse landscape. 🍾 Sour beers and India Pale Ales are among the top choices for today's beer enthusiasts. Staying ahead of the curve is not just a strategy, it's a necessity in today's dynamic beer market. By aligning your offerings with what beer shoppers want, you can ensure your store remains a top choice for fickle customers. 📩 DM to learn more about shopper insights into beer and more than 120 other categories.   #BeerMarket #CustomerSatisfaction #CPGInsights #GroceryRetail #ShopperBehavior #retailinsights #catman #CPG #shopperdata #shopperinsights #suppermarket #insights #beverage #manufacturing #agrifood #foodsector #wholesale #FMCG #categorymanagement #shoppertrends #shoppingtrends

What's next for the adult beverage market? To answer that question, Joseph Tarnowski sat with NielsenIQ's Kaleigh Theriault at ECRM's On & Off Premise Adult Beverage Session to learn what brands and retailers can expect over the next year in the segment. Here's a quick recap: BEER: With dollar volume declines due to inflationary impacts, the end of the year will see more promotions and subsidization at retail to drive traffic to the store. WINE: Declines in the value and high-end segments means that the sweet spot of $20 should be a target for retailers and brands -- this is ideal for holiday gifting and dinner parties. SPIRITS: Premiumization is thriving here, with 60% of dollar sales coming from premium, super premium and ultra premium spirits. There is also a shift toward RTDs, and innovation across segments, such as whiskey aged in wine barrels. Celebrity owned or promoted spirits have taken off and will continue to grow, as they are a way for consumers to get a taste of the celebrity lifestyle without having to buy a yacht. 😁 RTDs: This segment has grown so much it's now viewed as a category on its own, with 11% of adult beverage sales. Spirit-based RTDs continue to grow, however, there is a danger of "flavor fatigue." Expect new innovations around flavor to address this, such as hot honey and spicy watermelon. Watch the video below for more insights! #beer #wine #spirits #foodservice #hospitality #restaurants #retail #cocktails #ecrmrangeme Alessandra Andrade Balerini Marc S Santos Meg Major Amanda Tomsik Sarah Davidson

A bakery can be a rewarding small business. . . if you have passion for baking and customer service. Consider key steps: *Research your local market demand and available storefront options. *Understand start-up costs. *Develop your bakery's brand identity and offerings. Specialize in certain products you excel at. Design the shop layout for efficient baking, display and sales. Invest in quality equipment. *Comply with food safety regulations. *Maintain high hygiene standards. *Create mouthwatering recipes and perfect baking techniques. *Standardize processes. *Hire and train a reliable staff. Foster teamwork and high service standards. *Establish supply relationships for quality ingredients in bulk. Lock in competitive pricing. *Market creatively, leverage social media and build community connections. *Offer tasters and loyalty program. *Focus on consistency, quality and excellent customer service. Build your reputation over time. *Analyze sales data and adapt offerings. Cater for seasons, events, and occasions like weddings. Consider diversifying into catering, online sales, or wholesale opportunities. #MarketingSweets #BakerySuccess #SweetBusinessTips #BakeryDesign  #CleverConfections #BakeryPromotion #StrategicSweets #DigitalBakery #MenuDesign #BrandIdentity #SignageDesign #BakeryBranding  #BakeryLife #FreshBaked #ArtisanBakery #SweetTreats #DeliciousBites #SweetTooth

Insights in Action - increasing bakery sales 🍞🥐🥖🍰   Crafting the perfect bakery product isn’t a piece of cake—it takes precision and understanding. Our recent project aimed to gauge customer reception for a new bakery item, comparing it to a direct competitor's offering. Through immersive hall tests, we delved deep into consumer preferences, scrutinising everything right from appearance to texture to taste.   By presenting unbranded products, we gathered unbiased insights into product quality, pinpointing very specific areas for improvement to boost purchase intent. These tests weren’t just about feedback—they were about shaping a product that resonates with customers, ensuring it hits the sweet spot in the market.   With our findings in hand, our client gained clarity on how to knead their product into perfection before it hit the shelves. #insightthattransforms #understandingbakery (At Market Measures, we always like to give credit where credit's due, so thanks to Nha Van for the deliciously edible pic below 🙏)

Interesting to read @BritishBaker's Top Bakery Trends Report 2024 in which the consumer's desire for 'affordable luxury' is of growing importance to bakeries that are able to offer indulgent treats at affordable prices. British Baker quotes The Innova Consumer Trends 2023: Balancing Priorities Report which found that "60% of consumers enjoy rewarding themselves with everyday moments of happiness, presenting plenty of opportunities for household bakery brands." Our authentic, hand crafted, Lebanese baklawa certainly fits the criteria of 'affordable luxury' not only for retailers and consumers but also bakeries, foodservice and hospitality. Visit https://lnkd.in/dtapwtE or get in touch. #DinaFoods #Bakery #ConsumerTrends #Foodservice #Hospitality #Retail

ARE YOU LOOKING FOR A POINT-OF-DIFFERENCE WITH YOUR PRODUCT RANGE? Product innovation is crucial in staying ahead of your competitors and maintaining / increasing your market share. Today's consumer is bombarded daily with a plethora of new and exiting items with which to treat themselves and, with so many new products to chose from, the most innovative and eye-catching temptations obviously stand a better change of standing out from the crowd. Everyone is looking for that magical USP which will catapult their business to the next level! MONO's Universal 3D-X Confectionery Depositor provides the tools to redefine what we expect from an innovative new product. The incredible versatility and creativity of the machine means truly complex shapes, using up to 3 different mixes, can be designed and deposited consistently and accurately - at the same time - at the touch of a button. Truly unique products can be created by using a combination of bespoke templates, dies and nozzles; many of these can be designed specifically to create the exact product you've imagined. Why not speak to our team about your product dreams and visions and we will work with you in defining a 3DX solution? To find out more visit: https://bit.ly/3rzbGw5 To discuss any potential creative ideas contact: sales@monoequip.com #bakery #bakeryequipment #depositing #baking #monoequipment #universal #NPD #innovation #innovative #creative #newproducts #patisserie #gourmetcakes #gourmetfood #innovativefood #macaron #meringue #operacake #complexshapes #newproductdevelopment #topend #elite #ProductCreativity #patissier #PointofDifference #CompetitiveAdvantage #USP #UniqueSellingProposition

📈 Trend Alert! 📈 As your trusted market research platform, we're here to keep you ahead of the curve. Today, we're talking about Bento Cake - an emerging trend that's sweetening the food & beverage industry. 🍰 Bento Cakes are miniature delights, typically 4 inches in diameter, conveniently placed in takeout boxes. Their compact size and portability are making them a hit amongst consumers who crave for a quick treat on-the-go. According to our data, there's been a 29% increase in Google search volume for Bento Cakes over the past year, indicating a growing interest and demand. This trend is not just a flash in the pan, it's a significant shift in consumer preference that food & beverage manufacturers need to take note of. Third-party data also supports this story. Key categories of interest include food, food-beverage, retail, and industry. This trend is not just reshaping the bakery segment but also influencing retail and industry practices. Stay ahead with Suzy - your data-driven, informed, and confident market research partner. Let's leverage these insights to create products that meet the evolving consumer needs. #BentoCake #FoodTrends #MarketResearch