Sarah Robb’s Post

Brand vs Performance Marketing? What’s more important? 🤔 Myself, Adam Smith and James Bagan discuss this debate in our most popular episode of the Abandoned Cart Podcast 🛒 From understanding the essence of brand marketing to the pivotal role it plays in performance marketing. How both elements work together, how to allocate marketing budgets effectively, and the enduring importance of branding in an ever-evolving digital landscape. Have a listen on your usual podcast platform! 🔊

This is true for all marketing content. Quality of engagement >>> quantity of production. #Marketing #MarketingStrategy #ContentMarketing #ThoughtLeadership

The goal of a B2B podcast is not to have a very high arbitrary number of people listening to it (i.e. 50,000). It's to have as many of the right people listening as possible. If you sell to VP's of Marketing, having 250 or 500 or 1,000 VP's of Marketing listening to you for 60 minutes every week could change your business. Don’t create for everyone. Create for very specific personas. Who > How Many

Real talk… If your marketing strategy can be replicated, then it is effective. Read that again. Replicable marketing = Effective marketing. If you can track your progress and calculate conversion rates, then there’s your data. Knowing where your audience comes from and why they buy is HUGE. It's all about experimenting and maximizing those results and then replicating what works. Be sure and check out the latest podcast episode where I dive deeper into this with one of our Scaling School students! ✨

What is Marketing actually capable of doing to help your business? And where are its limits? And how do memberships decrease your average ticket and increase your valuation? (video link in comments) In today's episode, we have Jonathan Bannister our friend over at the Home Service Hustle Podcast and Cornerstone Marketing Solutions, sharing a few golden nuggets on the limitations of marketing overall and how you can use the power of memberships to grow your business. What we dive into: 🔑 Why traditional marketing might be holding you back. 🔑 How memberships can drive long-term success. 🔑 Real-life success stories and actionable tips. Jonathan thanks for the great convo and insight!

In our latest episode of Bridging the Gap Podcast, I am joined by a marketing expert in the financial industry, Stephen Oliver, MBA. We take a deep dive into the art of personal branding, mentorship, and the ever-evolving landscape of marketing in the advisor space. We go beyond the surface, offering valuable lessons for advisors seeking to bridge the gap between traditional methods and modern demands. Key takeaways from our conversation: - The power of embracing and sharing your journey cannot be overstated - in an industry where people connect with people, not logos, authenticity is so important. - Maintaining regular contact with prospects and clients is not just beneficial; it's vital. From newsletters and texts to emails, webinars, and personal interactions, consistency fosters trust and engagement. - In today's fast-paced, niche-driven market, leveraging personal interests and cultivating an authentic, relatable persona is a game-changer. Stephen shares insights on how this can set you apart in a crowded space. Listen to the full conversation with Stephen Oliver and gain valuable insights on creating a lasting impact and visibility in the industry. 

What's a great way to get your CEO and CFO to invest in your marketing ideas? Show the areas you can save on wasted spend, and show the areas where you're driving ROI. That builds trust. Finding where you're wasting your spend is one of the easiest and quickest ways to optimize marketing's performance. That's one of the things that marketing attribution is great at... but is severely underutilized. We become so focused on finding our successes that we completely ignore our failures. This is just one of the key takeaways that Andrea 🤓 Lechner-Becker and I discuss during the final episode of Attribution Nation Podcast's first mini-series. To hear the rest of the takeaways, listen to the episode. Link in comments.

Here is a snippet from a recent Podcast done with a client. **Disclaimer** Please excuse my hair, I am transitioning back to all natural so have a lil fro action happening🤪 Anywho...If you are seeking a VA to significantly boost your productivity and the reach of your brand. Then you need to connect with Virtuscope. As my team and I can expertly help you if this is in alignment with what your brand requires: 1. Content Creation and Publishing 2. Podcast Production 3. Social Media Management 4. Administrative Support 5. Cross-Promotion and Engagement 6. Strategic Planning and Growth We not only help you manage day-to-day operations but also grow your brand and audience significantly. How? By strategically aligning our diverse skill set with your business objectives and regularly reviewing and adjusting your approach, together we can maximize the impact on your brand’s growth and success. Connect with us and let's determine together if we will be the right fit for what you require. Still unsure then watch this video again!

Thrilled to have joined the Revenue Rehab podcast! Big thanks to Brandi Starr for the opportunity to delve into outsourcing marketing efforts! From the in-house vs. outsource debate to diving into cost analysis, we're covering it all. Plus, don't miss my top tip for measuring success and revamping your marketing strategy today. Click the link in my comments below to watch the full episode and unlock actionable tips to elevate your brand's growth! 

Tired of outdated agency models that overpromise and underdeliver? 💡 In this all-new Snarketing Podcast, Eric Segal and Brett Banker, co-founders of X&O, share how their hybrid consultancy-agency model is shaking things up. 🔹 𝐒𝐭𝐨𝐩 𝐆𝐢𝐯𝐢𝐧𝐠 𝐖𝐨𝐫𝐤 𝐀𝐰𝐚𝐲 𝐟𝐨𝐫 𝐅𝐫𝐞𝐞: Agencies and creatives need to stop giving away their expertise for nothing. 🔹 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐏𝐢𝐭𝐜𝐡𝐞𝐬 𝐥𝐢𝐤𝐞 𝐑𝐞𝐬𝐞𝐫𝐯𝐨𝐢𝐫 𝐃𝐨𝐠𝐬: Pseudonyms and streamlined client proposals that seal the deal. 🔹 𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐬 𝐒𝐮𝐫𝐯𝐢𝐯𝐚𝐥: How agencies can thrive amid constant change. 🔹 𝐓𝐡𝐞 𝐂𝐌𝐎'𝐬 𝐒𝐞𝐜𝐫𝐞𝐭 𝐖𝐞𝐚𝐩𝐨𝐧: How X&O is helping CMOs tackle everything from brand strategy to product development with sharp, adaptable talent. Along with co-host Valerie Vespa -- and presented by Leadfeeder --this episode dives into how X&O is delivering faster, smarter, and more impactful results for brands. 🎧𝐋𝐈𝐒𝐓𝐄𝐍: Is this the future agency/client work? https://lnkd.in/e43uWzav -- ▶️ 𝐋𝐎𝐎𝐊: Every episode, every teaser, all the snark -- all on YouTube: https://lnkd.in/eZWzNTqk -- 🤝 𝐋𝐄𝐀𝐑𝐍: Do business better, faster, smarter with @Leadfeeder. And get an extended free trial to the platform just for being a Snarketing lover: https://lnkd.in/ef4fQyWX